Private Blog Network Services (PBN): Definition & How It Works

What Is PBN?

PBN or Private Blog Network is one of the strategies to increase website traffic by directing backlinks to the main website so that its ranking can increase significantly.

Furthermore, PBN is a network of websites that are used to link to the main website. The more managed sites, the more links point to the main website. That way, the authority of the main website can increase. 

Ethically, Private Blog Networks are manipulative because they "abuse" these links to improve search engine rankings. 

It is also considered black hat SEO and should not be implemented on websites to avoid being penalized by search engines. 

How PBNs Work

Now that you know what PBN is, you might wonder how this backlink tactic works. To use PBN backlinks, the main website manager can manage multiple sites and point them at the main site. That way, traffic will increase regularly. 

PBN is made with expired domains to increase backlinks. Even though it is expired, the manager must still consider domain authority, page authority, trust flow, and other factors. 

This is because Google can penalize domains that have inappropriate content. Furthermore, you can understand how Private Blog Network works through the following case example. 

There is a company in the fintech sector that wants to improve its search engine ranking, let's say this company is called XYZ. 

As a company in the financial field, XYZ must be able to get good rankings and authority, so its manager decides to buy an expired domain with a history of quality backlinks relevant to the financial niche.

Then, XYZ will create separate websites for those domains and fill them with appropriate content. 

After that, XYZ places backlinks on those Private Blog Network sites to their main website xyz.co.id. To make the PBN sites look more convincing, XYZ created designs and branding for the sites. 

They also optimize the SEO strategy on the PBN sites like the main website so that it is more SEO-friendly. 

The case above is a form of black hat SEO that can hurt the reputation of the business and the main website. If search engines like Google find cases like XYZ, they can give penalties that affect the quality of SEO. 

Why Do Many People Use PBN Services?

Now that you know what PBN is and how it works, you might wonder why people use PBN even though it's black-hat SEO.

As explained earlier, PBN is one of the tactics to improve rankings in search engines. Therefore, it's pretty clear that the goal of many people using PBNs is to appear in the top search results. 

Aside from this reason, Private Blog Network can be fully managed by the main site selector so that they can more freely direct backlinks to the main site. 

Not only that, a well-managed PBN site will gain high authority so that it adds value to the main site and boosts its ranking in search results. 

That is why many companies also use PBN backlink services or premium PBN services to support the ranking of the main website. 

How to Buy PBN Service Backlinks

In giving PBN backlinks, you need to make sure that the link and domain are relevant to your business. 

Then, make sure that the PBN backlink service provider works transparently by showing the URL that will be used. 

To buy PBN backlinks, people will usually type in related queries, such as "PBN backlink service" or "premium PBN service", and then select the desired PBN domain or package. 

They can choose based on website specifications, domain authority, page authority, Google Index, and domain rating. Then, they can directly buy it from the service provider.

However, the use or purchase of Private Blog Network is not recommended as it is a manipulation activity that can lead to serious consequences. 

Price Estimation of PBN Backlink Services in Indonesia

The price of PBN backlink services in Indonesia is various, depending on the specifications and the provider. However, in general, the estimated price starts from IDR 45,000 to above IDR 2 million. 

The price also includes the installation of a number of PBN backlinks to the main website and various domain ranks. In most cases, providers offer a package of 15 or more backlinks, monthly reports, a guarantee, and article placement. 

Advantages and Disadvantages of PBN (Private Blog Network)

Apart from knowing what PBN is, you also need to know its advantages and disadvantages. The following is an explanation of the advantages and disadvantages of a Private Blog Network that you can consider before buying it. 

Advantages of Private Blog Network

The advantages of PBN are as follows:

• Increased traffic: Using PBN can increase traffic because it gets backlinks from other sites. 
• High authority links: PBNs are usually obtained from expired domains with high authority in search engines so they can affect the authority of the main site. 
• Full control over links: Website managers can fully control the backlinks to the main site from their PBN sites. 
• Manage link spam: Website managers can remove spam links that interfere with website performance.

Disadvantages of Private Blog Network

Although PBNs have advantages, they also have disadvantages that you need to be aware of, including:

• Risk of search engine penalties: Since a PBN for SEO is considered unlawful activity, Google may penalize them, which can lower your website's performance. 
• Suspected by Search Engines: When a website has unusual activities, such as rarely creating content and making updates, search engines like Google will suspect the site.
• Expensive Cost: Buying expired domains or using PBN backlink services costs a lot of money, especially if you create a site for each domain and need to buy hosting. 
• Complicated work: PBN is more complicated than other SEO tactics because you have to choose a domain, create a "home" for the domain, create content, optimize, and so on. 
• Unstable authority: Even if you buy a PBN with high authority, it doesn't mean the quality will remain high as search engines will constantly update their algorithms and enable tracking to eliminate manipulative links.

However, these benefits can only be achieved with consistent production of quality content. 

Is it Good to Use PBN (Private Blog Network)?

PBNs are not recommended and are not safe to use due to the high risk and violation of search engine rules. 

It should be noted that search engines will continue to actively track the use of PBNs, suspect sites that are indicated to be PBN sites, and detect major websites that utilize PBNs. 

The use of Private Blog Network can trigger severe consequences, such as a drastic drop in rankings and a deteriorating reputation that is difficult to recover. Therefore, use white hat SEO strategies that comply with search engine guidelines and are safe from penalties.