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Written by cmlabs

Dwell Time

Last updated: Mar 27, 2021
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Written by cmlabs


Dwell time , is the actual amount of time a visitor spends on a site's page before returning to the search results on SERP.

In theory, the longer dwell time the better it is, because it means the visitor enjoys the most parts or all content on the page before returning back to the SERP or performing another action on that site.


The function of this metric is to measure how long a visitor stays on your site. It also can be used to estimate how relevant your content to the topics or questions they are looking for. Through dwell time, you can see whether or not your content is interesting.

The time showed in dwell time indicates how long a visitor interacts with the content on your page.

Other Terms/Names

  • Time spent on website
  • Engagement time

How to Increase Dwell Time

1. Produce a Better Content

A good content must be: useful (educative), entertaining (amusing, unusual, surprising), accessible (creative and interactive design). It could be in a post for a blog, infographic, or video.

2. Gunakan Internal Linking yang Kuat dan Logis

3. Pakai Taktik Engagement yang Lebih Bagus

To make the visitors spend lots of time on a website, give them some content recommendations with related topics.

4. Gunakan Desain Web Scrolling ‘Pageless’

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