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SEO for Various Business
The fast-paced world always forces you to be adaptive, follow the never-ending business approach improvement, and face the market competition challenges. SEO has become a game-changer and breakthrough in the business field since search engines were invented.
The website's purposes are not only to inform people about company profiles, achievements, and milestones but also to educate people about your product/service, increase conversion rates, and showcase the product/service you offer in a simple way by targeting keywords or queries relevant to your niche. Simply put, websites are now able to be your company's source of money.
But, is the engaging website contents only measured by the visual? The truth is, the SEO metrics play a bigger role to invite people to click, visit and stay longer on your website. Both on-page and off-page factors matter. So the question is, how to improve your website performance?
cmlabs is really concerned about how SEO can be a one-stop solution for your company's sustainability. So, we are here to make you understand the importance of SEO for your business.
SEO for Financial Technologies (FinTech)
As we all know, for companies who rely on technology, SEO is one of the marketing channels to support your marketing activity. Winning the market share and becoming the market leader is every company’s ultimate goal. But first, you need to introduce your brand to the audience. Since FinTech niches are facing tough competition this last decade, one of the effective ways to reach and get recognition is by implementing SEO.
SEO can be considered a long-term investment, and able to save your marketing budget compared to PPC/SEM. Imagine, if you want to have 1000 daily visitors to your website, and you target 1 keyword that has Cost Per Click (CPC) for 15k, that means you need to spend 15 million per day. But in SEO, with the same total spend, you are able to target 2k visitors per day.
So what’s the correlation between using SEO and FinTech business strategies? People are now becoming vigilant before they choose a brand, moreover if the brand has a critical value to their life. It is called Your Money Your Life (YMYL) Pages. Some business niche needs to ensure that their website provides comprehensive, reliable (verified and recorded in The Financial Services Authority), trustworthy content and information.
FinTech websites are one of the YMYL pages. Before people consider the brand that fits their needs, they used to check its brand reputation and maybe some reviews (this is where websites have an essential role). So, they went to search engines and type questions related to the brand's information or general information to see if your website has the answer. So it’s really important to make your website visible every time they are curious about financial matters. Website visibility refers to how well your website can appear on the Search Engine Result Page (SERP), precisely on the 1st page.
Why appear on the 1st page can change their perspective towards your brand? Well, it is quite relevant to people's behavior online. They tend to seek the easiest way and make a quick decision when it comes to scanning the perfect match for a brand that can solve their problems or questions. They have no interest in observing so many websites on search engines, oftentimes, they only scroll their screen to the 2nd page on SERP. That’s why your website must be capable of catching general keywords and queries.
Let’s talk about the most popular search engine all over the world, Google. Google has declared that they have some sort of assessment and principle to serve users with great and relevant content. It is called Google E-A-T, which stands for Expertise, Authoritativeness, and Trustworthiness. Google E-A-T appeared on Google Search Quality Rating Guidelines. With this principle, we understand that every published content must be well written by responsible Writers due to generating more organic traffic. By that means, the Writers involved in the content creation process must be verified in the specific field, i.e Certified Financial Advisor. But what if the experts could not accommodate and are incapable of writing SEO-Friendly Content?
cmlabs will take part as the SEO Specialist who is responsible for doing the keyword research for each topic and as the SEO Content Writer who is in charge of producing content on your website. Then your Certified Financial Advisor will be the content reviewer, which ensures that the information given to users is adequate, comprehensive, valid, and credible. This scheme can be implemented vice versa, where your Certified Financial Advisor will produce the content on your website, and cmlabs’ SEO Content Writer will review the content’s SEO aspects and give a free edit before publishing.
The workflow for this multi-team collaboration will be written in the Quotation Letter and Service Level Agreement (SLA). We have experience working with a FinTech company, see their website performance here!
Clients
OCBC NISP
OCBC NISP is one of the banks in Indonesia with a financial niche. Great SEO content makes it more outstanding. Read more
Bitocto
Bitocto provides an interactive platform for selling and buying digital assets. SEO has helped it survive the tight competition in the financial niche.
Ruang Menyala
Ruang Menyala engaged in the educational platform on financial fitness. It is one of our clients that managed to elevate its website popularity through SEO.
SEO for Property
We notice the transformation of property management from merely offering properties to maintaining an online presence. In today's digital world, Search Engine Optimization (SEO) is the ultimate strategy for property management to grow their business. Not so many companies are aware of the importance of SEO in boosting their business, but we assure you must invest in it for long-term benefit.
SEO takes regular monitoring to make sure that your website stays on top of the search engine result page. You might wonder why we insist on implementing SEO for Property management, and we believe you need to know the ground reason. Your target customers are all going online in hunting houses and properties. You cannot stay where you are while your target shifts into the digital world.
There are so many features in the search engine that can help users to reach property management. To optimize this feature, all website owners must implement the right SEO, whether it is on-page SEO or off-page SEO.
Users prefer to click the top result website rather than clicking the next result, that is why you have to be in a strategic location to make sure your business is discoverable. However, this is not an overnight effort. You need to regularly audit your site, fix the existing issues, create high-quality content, and so on. But, you do not need to work it all alone, cmlabs is here to fulfill your SEO needs.
Search engines such as Google have helped users find what they need including properties. One of the most valuable features is localized results. It is important to make your website relevant to what users are searching for in a certain location. You need to give them direction from their search result to your website and your product.
This is what we will work on, cmlabs will take part as the SEO Specialist who is responsible for doing the keyword research for your property management website, and as the SEO Content Writer who is in charge of producing high-quality content on your website. All in all, we want you to outrank your direct competitor in the search engine by implementing SEO.
Getting a high ranking and bringing more traffic is our specialty. If you target the audience in a certain region, we will conduct keywords research and pick the best performing for you. For example, if you have properties in Surabaya-Indonesia, you would probably want searches such as "Surabaya apartment" to rank well for your website.
It will be easier to get valuable traffic if your website is ranked high. That is why you need high-quality content to capture more related keywords. The more often your content appears in the SERP, the more traffic will be yours. Content can be a critical factor for the search engines to rank your site.
Our team will work together in achieving your goals in our collaboration. You are able to consult our SEO expert regarding your website issue and the projection of your objectives. We will help you formulate the best working strategy to rank high and get more traffic. If you want to know more about our product and service, please visit our main website.
Clients
Prospeku
Prospeku is a property agent specialized in managing listing, property businesses, and marketing properties. Implemented SEO to escalate how people find properties. Read more
WIRA
Wira is a company engaged in the supply of heavy equipment such as hoist cranes, spray coating, and machinery.
SEO for Insurance
It is indeed a challenge for all insurance companies to attract new clients due to the tight competition from other companies. However, search engine optimization could help your insurance company outrank your competitor in the search engine to get more clients.
If you are thinking of implementing SEO for your insurance company, then it is a smart decision. More people nowadays are looking for insurance companies online and they tend to click on the first result in the search engines. Usually, users will focus on keywords related to the questions on each type of Insurance. Imagine your company is on the first page, and has the capability to explain and provide comprehensive education about insurance benefits, how to claim insurance, types of insurance, insurance policies, and others. How many new clients you will get?
By implementing SEO, you are not only entitled to mass organic traffic, but you also have many leads. Learning SEO takes a lifetime, but if it seems too much to learn by yourself before implementing it, we recommend using professional SEO services for your website.
SEO is an ongoing process since market and search engine algorithms are evolving. The last-year strategy may not work this year or so. Digital marketing trends in insurance companies follow the consumers' habits and preferences. So, you need to adjust the keywords of your website to bring more potential customers.
You can see the SEO result in at least six months of collaboration, even though it is not an instant way, SEO is worth long-term benefits. Compared to ads optimization, SEO offers a more steady result and organic traffic that are more potential to be your next client.
cmlabs is a professional SEO company that has helped many brands achieve their SEO goals. We do personalized SEO for all clients so that it can meet their expectations. If you need to attract more clients on the internet and gain online visibility, we are ready to help.
To attract your clients better, you have to understand their consumers' behavior. For example, knowing the reason they choose a certain insurance company. They need to check your credibility by searching for a company's review through the search engine, that is why you need to provide what they need to convince them.
Showing your product and services review, high-quality content, and any other factors to make them trust you is a must. However, if you have provided it on your website, you need a visibility booster to be noticed by mass audiences. The right SEO strategy will help your valuable content get the limelight and dominate your market.
We can work with a custom package designed to fulfill your needs. We want to understand more about your biggest challenge to survive the search engine, so we offer you a consultation with our experts. Contact our marketing team to learn more about our product and service for your insurance company.
SEO for Entertainment
Almost all outstanding brands implement SEO on their website, and the entertainment industry is no different. It has proved to be an effective way of enhancing visibility and sales. Production houses and streaming apps should be aware of their competitive niche and know how to survive.
SEO becomes modern digital marketing by optimizing the content on websites to capture keywords or queries used by users on search engines. Keywords help to optimize content. In the entertainment industry, high-quality content should be made to attract more audiences. With so much content that presents movies and other events on the internet, it must be difficult to beat your competitor without applying SEO.
Owning a personalized SEO helps you establish your online presence. If you have loyal customers, SEO will make it more visible and raise the ranking of your website. You can use your website as a referral from your social media. In the entertainment industry, you can make a website to increase revenue, sell merchandise, tickets, and so on. That is why implementing SEO will bring you more prospects.
If your objective is to drive more customers for your entertainment business, cmlabs SEO can help you make it happen by increasing your search ranking in your targeted keywords. We believe that your company is unique, and so does the strategy we choose for you.
In the beginning, you will consult your website issue, goals, and SEO objective with our SEO expert. From here, we will get a better understanding of your company and how we can help. SEO audit will be performed to scan the issues, content quality, and rank.
After the initial research, we formulate the strategy based on the data analysis to improve your current performance. We will recommend you to have high-quality content to drive organic traffic and build your brand credibility on the internet. cmlabs SEO Content Writing is the perfect service to produce high-quality content for your niche.
It is time to understand the importance of website content in achieving your goals. The search engine's mission is to help users find the most relevant website to their queries. Their crawlers will scan through your content to understand what it is about. If you fail to make the crawlers understand your keywords, you lose the chance of getting noticed by your customers.
If you have only a few contents on your website, the search engine will determine it as irrelevant to the audiences’ queries. cmlabs will help you improve the content for your entertainment website by choosing the right keywords, producing unique and user-friendly content, fixing duplicate content issues, and catching up with your niche trends. If you want to know more about our product and service, please visit our main website.
SEO for Healthcare
Related to the shift in how people search for something, users find the closest and best option of healthcare practitioners, content, and facilities on Google. Your website should appear on the top of the SERP so that your patient or customers are more likely to click you.
If your website position is not in the strategic SERP, your competitors will outrank you which means more patients will be their patients, not yours. That is why SEO is important for healthcare and medical websites. Make organic traffic your objectives and you will have more patients on your waiting list appointment.
Some people might think PPC or ads are enough to bring them more visitors. However, ads will not stay forever which means they will be good only for a short time. As a Healthcare company, you need to implement SEO along with your digital marketing to bring more patients to your website.
Content is one of the big parts of SEO implementation. You must have high-quality content to attract both Google's and users' attention. As a healthcare website, the concept of E-A-T and YMYL is important. E-A-T stands for Expertise, Authoritativeness, and Trustworthiness.
E-AT is important if you provide medical information such as medicine and other expert explanation since it could affect the patients who read it. You have to be trustworthy, have authority, and be filled with experts so that your website could be ranked well in the healthcare niche.
While YMYL stands for Your Money or Your Life. It is a concept of any content that can directly affect readers' health, finances, or safety. If your content does not meet that expectation, it might be hard to rank well in the SERP. To have such content, cmlabs SEO Content Writing Service will suit your needs.
The very first step is choosing the appropriate medical keywords for your website. When you have a lot of content, you certainly have the target audience. Make those audiences reachable by using the keywords related to their queries.
In producing high-quality medical content, we can collaborate with your expert to attain user-friendly yet trustworthy content. We will make sure every piece of information is valid and follows SEO guidelines at the same time.
Transforming your website into a user-centric website. Since search engine's mission is to fulfill all users' queries, they prioritize user experience as the ranking factor. Your site speed, mobile friendliness, security, and other factors should be optimized to satisfy your audience. We have helped a healthcare website to dominate their market, see more about this brand.
Clients
Damessa
Damessa is engaged in the family dental clinic and skincare. It uses SEO as its online marketing strategy.
Ruangmom
Ruangmom is a mom and kids app serving useful and high-quality information for its users. SEO has helped them achieve their goals. Read more
SEO for Beauty & Skincare
It seems that the beauty industry is growing so fast in recent years. We can see from how many new brands are emerging and its campaign to gain more customers through online platforms. This sector is incredibly developing and makes the market competition so tight. If you are one of the beauty and skincare companies, implementing SEO as one of your marketing strategies is worth trying.
The role of influencers in the beauty and skincare industry is undeniably important in social media trends. So, how could SEO support your marketing campaign? This is what you need to know. SEO plus social media drive better results. Social media is not enough to build a brand's credibility. You need an authoritative website to justify your beauty industry's existence. A well-performing website is effective to build credibility, improve conversion rate, and increase organic traffic.
Imagine combining the two platforms for your marketing campaigns. It will be the best combination of optimization. Investing in SEO is needed for all levels of business. Here are what SEO can do for your beauty company.
SEO is effective to build your brand’s credibility. Besides social media, people are now searching everything on the search engine including beauty products. Having a website that could answer all users' queries will be beneficial to your brand. You will be their trustworthy reference and you can educate them about your product in a subtle way.
If you manage to be on the first page of SERP, you will have more organic traffic. The more organic traffic equals the more potential customers for your brand. Your content plus product introduction in it will increase the conversion rate. We assure you that you would not miss this chance.
Start thinking about the keywords for your content now. If you are having trouble researching keywords and analyzing them, leave it with us. Use long-tail keywords to capture specific customers to your site. With these keywords, you can see what your audience intends to search for.
Now, optimize your website and the user experience. Your audience tends to stay on your website because it is aesthetic and pleasing to their eyes. A well-designed interface offers the users a more engaging and attractive approach. Do not hesitate to implement off and on-page SEO for your website.
Publishing high-quality content and sharing it on your social media will drive more traffic. It is good to do link building to your social media as one of your marketing campaigns. Educate your followers to visit your website because you offer what they really need. We will help you optimize the website so that your social media followers find it with ease.
SEO for Education Technologies (EdTech)
As an educational technology company, you know how impactful the technology is in supporting your company's sustainability. It also applied to SEO. However, there is no being #1 on Google quickly with a Search Engine Optimization strategy. You need persistence and consistent implementation to enjoy the benefit.
An EdTech company should sell itself to the audience and gain trust. You and your team have worked very hard to develop well-designed products for teachers and administrators so that they do better work. But, you need more people to be aware of your masterpiece, so you need to educate them through marketing activity. SEO will be a good match for your marketing strategy.
cmlabs SEO services will be the solution for your EdTech company in gaining more leads and customers’ trust on the Internet. It is our specialty to help brands face their biggest challenges in the search engine. Indeed, there are a number of ways to bring traffic to your EdTech website, but to get the organic traffic you need cmlabs SEO services the most.
First, we will conduct keyword research and analysis for your website. We are driven by actual data, so we need to make sure the best decision is based on the data. Right after that, our SEO consultant will formulate the best strategy that suits your goals and objectives.
We will suggest you have high-quality content on your website to capture more audiences. They will love to read the content which is relevant to their needs and keep user experience in mind. To have such content, you need to optimize the on-page SEO.
Content such as how-to guides, infographics, interactive links, e-books,s and so on will be suitable for EdTech audiences. We can help you meet your audience's expectations on your website. Since content is a big part of doing SEO, we want to optimize your existing content with the researched keywords and publish content regularly.
Brand Visibility
With the right SEO implementation, your brand visibility will be increased in the search engine. With this quality, you are entitled to be more visible to the eye of search engines and audiences. The most important thing to be on the internet is to be visible, and you get it from SEO.
Increasing Business Growth
We will help you generate steady growth for your business. Regular monitoring and reporting will help you understand and notice the growth from our collaboration.
Students, Teachers, and Administrator Loyalty
The exciting content will keep your targeted audience hooked up to your educational platform. Your high-quality content makes them want to come back for more insightful content.
SEO for IT
We believe there is no IT company with a great online presence that does not implement Search Engine Optimization. Since the approach of SEO for every industry is unique, you need personalized SEO services by cmlabs. For the IT company, the competition is quite tight with a huge audience all over the world.
Most of the audiences are searching for tech content and your website should meet their needs. The question is how can you be the first answer to their queries? It is SEO's job to understand what your audience needs the most. However, SEO is not an instant way to achieve your goal but you will enjoy the long-term benefits.
If you have implemented SEO for your IT company but have not yet shown a significant result, you might pick the underperforming strategy. You need an expert in handling your website performance so that you can survive the competition with the other IT company. Here is what you need to be aware of cmlabs’ SEO services.
Since the niche in IT companies is fast-moving, our teams are always up to date to the latest trend on tech topics. We want you to be the reference for your targeted audience when it comes to tech content. We have an experienced team and working strategy personalized to your IT company needs.
Data is important in our services, so we make sure to audit your site regularly to maintain your website performance. We carried out an SEO Audit to fix the issues and increase the SEO score so that you can outrank your competitors in the tech niche.
Since people now go digital, we can tell that tech topics are quite popular with high competition. That is why we push our team to be up to date with all our clients’ niche trends. Besides the maintenance we carried out, we will also report the result to you to give updates on our collaboration.
SEO enables you to answer potential customers' questions in the search engines. To be visible is the starting point for your company to gain more customers and it is only achievable by applying the right SEO. It is not only attracting new customers but also sustains your IT company's relationship with loyal customers.
As an IT company, you might need to attract your audience by providing your portfolio, helpful content by experts, and giving your visitors a clear explanation about your product and services. All of those content need exposure so that your audience could find it with ease, and that is what SEO does for you.
If you are expecting long-term benefits, investing in SEO is the ultimate way. Even though it is not easy, it is worth implementing. You do not need to hire a professional SEO expert because cmlabs is ready to be your companion. See the comparison of hiring an SEO internal team vs using an SEO service.
Clients
Jagoan Hosting
Jagoan Hosting is one of the biggest information technology companies in Indonesia, it runs on Hosting and Domain Service Provider.
Sekawan Media
A fast-growing IT company in Malang that develops software, IT consultant, and digital products. Online visibility is important for their business sustainability.
SEO for HRM
Are you wondering how SEO could attract more recruiting companies to your Human Resource Management? Basically, SEO increases the chances of reaching more eyes and ears of a specific audience. In today's world, recruiting systems and employee management have developed in such a sophisticated way. Many companies offer their product to help HR jobs become easier.
Search engine optimization is the best practice to earn a high ranking on the search engine and revenue. It means SEO helps raise your website to the top of SERP and right in front of the potential HR search. The world is changing the way people search for a job, they go online searching because it offers a simpler process and it allows them to explore wider opportunities.
Using SEO tactics will enable your HRM company to find qualified audiences and offer them your HR product. SEO is beneficial in driving more traffic to your website. You have the potential to be the reference for HR if you manage to appear on the first page of SERP.
You want to make sure that all your products are visible to HR and relevant audiences, so you need to modify your web page to catch their attention. Make your visitors convenient with the visual and content delivery of your website. With this strategy, you will get more loyal visitors and potential customers with ease.
Optimize the on and off-page SEO to achieve maximum results. Make sure the URL address, the keywords used, the page speed, mobile-friendliness, and so on follow SEO guidelines. It is not an easy job, but you do not need to do it all alone. We are here to help you achieve the biggest goal of your company.
Our SEO expert will guide you to understand more about your website's SEO needs. We will audit, analyze, and fix your website as the first start. The first website audit will be the data for our strategy formulation. However, we will regularly do SEO audits in our collaboration to maintain the performance.
The next is the content creation for your HRM website. Combining different types of content to your HRM website will help you get more engagement with internet users. The more content you have, the more often your website appears on the SERP. Creating content such as tips and HR best practices, interview tips, kinds of companies culture, etc will drive more relevant audiences to your website.
Maintaining content quality such as originality, page structure, meta title, description, and keyword density is important. It is part of SEO implementation. cmlabs writer team is experienced in producing high-quality content and following SEO guidelines to perform better in search engines.
Clients
Clockster
Clockster is a company that provides human resources management tools as an operating system for MSMEs. Collaborated with cmlabs to increase their online visibility.
