7 Types of Blog Content and How to Write It Properly

Blog content currently has various types and functions. Starting from personal content, business, professional, and news. One of the most commonly used types of blog content is a business blog.

This type of blog content can be used as one of the most effective and popular marketing tools. Blogs can be used to build an audience, increase online visibility, and encourage readers to take certain actions.

So, what are some ways and tips for writing blog content that can drive business growth?

Before knowing how to write it, first understand the meaning, types, and ways to improve the quality of blog content in the following guide.

What is Blog Content?

Blog content is an article, news story, or guide post that is usually published in a blog or website section. These posts publish insights, thoughts, or stories about a topic.

High-quality content can bring organic traffic to the website. Incoming traffic can have a positive impact on business growth by increasing brand awareness, conversions, and revenue.

Types of Blog Content

Today, blog content takes many forms and uses. Types of blog content can be seen from the purpose of the blog itself. Here's the description:

1. Personal Blog

This blog is a private online space. It’s one of the types of blog content that focuses on the stories, experiences, and thoughts of the author.

The author will share stories of daily life, travel, hobbies, or personal reflections on the blog.

2. Business Blog

According to Active Blogs, 81% of companies consider blog content to have a vital role in business growth.

Therefore, many companies create business blogs to communicate with customers, build community, and attract new clients.

It’s one of the types of blog content companies can use to promote their products, services, and brands to readers.

In order to easily attract readers' attention, the content on this blog mostly discusses information about the industry, product usage guides, customer testimonials, and company news.

3. Professional Blog

This is one of the types of blog content that is a combination of business and personal intent. It's typically created by freelancers and online portfolio owners.

They will share the results of their work to attract new clients.

Semrush mentions that 46% of internet users seek recommendations from bloggers they follow and take action accordingly.

Therefore, this blog implements a business strategy to operate, such as creating an editorial schedule, analyzing the market, engaging with brands, and finding new marketing opportunities.

4. Newsletter Blog

Newsletters are an effective way for readers to get up-to-date information. Meanwhile, according to the LXA survey, 31% of B2B marketers say that email is the best way to maintain relationships with potential prospects.

Newsletter blogs are a combination of newsletters and emails. It’s one of the types of blog content that usually takes the form of an email newsletter.

Readers will get regular updates on the latest developments in an industry from content shared via email.

5. Blog Reviews

The focus of this type of blog content is to provide reviews of certain products or services. The author will provide opinions and evaluations about a product or service based on their experience. These reviews can assist readers in making purchasing decisions.

Trulist.co states that 65% of affiliate marketers experience traffic increases by writing a blog. They usually use review blogs to build partnerships with various brands.

6. Multimedia Blog

A Venngage study predicts that between 51% and 80% of businesses in 2021 will depend on visual content marketing.

It has boosted multimedia blogs' rapid growth in the last 10 years because they have an attractive display.

This type of blog content uses various visual elements such as images, videos, audio, or presentations to convey content to readers.

7. News Blog

The content of this blog focuses on presenting the latest news as well as reports and commentary on trending events. News blogs are widely used by readers to stay up-to-date.

In contrast to newsletter blogs, which are usually shorter and to the point, news blogs display content that is more detailed and comprehensive.

This blog presents complete information, starting with background, analysis, sources of information, and supporting quotes.

How to Write Engaging Blog Content

In order to communicate insights, thoughts, and stories effectively, writers must be able to write various types of blog content in a coherent and correct manner. Here are some tips for writing the right content:

1. Brainstorm Blog Topics

The easiest way to generate blog topic ideas is to start with your industry. Focusing on your industry or area of expertise will make it easier to write blog content.

If you're still having trouble, you can find new topics in a number of ways. The usual way is to browse blogs that have a relevant niche or use Google Trends to find out which topics are currently popular.

After finding a new topic, the next challenge is to come up with something that is not only trendy but also unique and new. Here, you can take a different point of view on the topic being discussed.

Examples of viewpoints that can be used are instructions for use, checklists, suggestions, comprehensive discussions, or responses to trends.

2. Research Keyword

Writing blog content involves keyword research. Using relevant and high-volume keywords will place content at the top of the SERP. As a result, the website will get a lot of organic traffic.

In this case, Google Keyword Planner can help you find relevant and high volume keywords.

One of the things to consider when doing research is the choice of phrases. The more specific the phrase, the closer it is to the search performed by the audience.

On the other hand, broader phrases tend to have higher search volumes. After finding the right keywords, you can use them to structure the content.

3. Determine the Target Audience

The next step is to find out who the readers or target audience are for the content you create.

Knowing the target audience is very important in writing blog content because it will influence the writing style and the right approach in the content creation process.

You need to understand the needs, interests, and problems faced by the target audience. It is intended that the content can attract interest, spark curiosity, and answer their questions.

4. Create an Organized Outline

An outline is useful for making sure the blog has a strong foundation. Through an outline, you can plan a clear structure and storyline so that you can convey the information to readers.

Making an outline can be started by making subheadings. A subheading will divide the writing into several parts.

The goal is to be able to write easily and neatly. In addition, the existence of subheadings also makes it easier for readers to find the information they need quickly.

5. Write Content

In order to understand how to write engaging blog content, you need to choose a style that is clear, informative, and interesting. You can also explain complex concepts as simply as possible.

In writing content, you need to pay attention to three main parts: the introduction, body, and closing.

The introductory part is used to grab the reader's attention. This section usually contains relevant quotes, statistics, short stories, or interesting facts.

Next is the content section. In this section, you must explain the points in the subheading clearly and interestingly. The contents section explains insights, thoughts, and stories comprehensively.

The last part is closing. This section serves to leave an impression on the reader in depth. Usually, the cover contains a conclusion based on the points contained in the contents section.

6. Make Attractive Headlines

Headlines serve to capture the attention of the target audience. The more interesting it is, the more likely readers are to visit the website and read your writing.

Attractive headlines usually use catchy words, are brief, and clearly describe the contents of the content.

7. Use CTAs

Apart from providing information, various types of blog content can also be used to encourage readers to take certain actions. You can use a CTA (call to action) to work around this.

CTAs can direct readers to the next action, such as filling out a form, subscribing, or sharing content. That way, you can turn traffic into engagement or conversions.

8. Optimizing SEO

Google tends to display SEO blog content at the top of the SERP rankings. Being at the top of the SERP provides a greater opportunity to get organic traffic.

One of the steps in the SEO strategy is to use relevant keywords in blog content. Keywords can be used organically in the title, first paragraph, H1, H2, metadata, and H3.

Other optimization steps can also be taken by creating SEO-friendly URLs, using the right heading tags, and optimizing images with alt tag attributes.

How to Improve the Quality of Blog Content

Writing blog content is not easy. You have to practice consistently and gradually in order to produce quality blog content.

Apart from that, you also have to improve the quality of blog content if it has poor performance. Here are some ways to improve the quality of blog content:

1. Create an Organized Structure

Blogs with poor performance usually have an irregular writing structure. Please note that the writing structure is used to make it easier for the reader to read and understand the information presented.

To create an organized writing structure, you need to pay attention to the paragraphs, subheadings, and points conveyed to the reader.

2. Write Original Content

Unique and original content is a plus in the eyes of readers. Original writing results are able to provide quality and comprehensive information that cannot be found in other content.

3. Using Accurate Data

Data can be used to show insights and thoughts in your writing. That way, your writing can be trusted by readers.

This can strengthen the authority of your website and make it a trusted source of information.

4. Using Pictures and Visual Media

Images and other visual media are commonly used to increase readership. Here, the function of the image is to explain complex concepts in a simple way.

Good images must be of high quality and match the message you want to convey.

5. Evaluate the Performance

Evaluation is used to assess the performance of your blog's content writing. At the evaluation stage, you will receive important feedback and information to address existing deficiencies.

Evaluation of blog content can be done by reviewing several metrics such as the number of visitors, engagement levels, time spent on pages, and conversions.

These metrics will provide an overview of which content is running successfully and what insights can be used to improve your writing.

Blog content can be a medium for effectively communicating ideas or thoughts to readers.

On the other hand, this content can also be used to influence readers' perceptions to take desired actions, such as buying products, sharing content, and using subscription services.

These conditions can be used to generate engagement or sales.

Based on this, many companies consider blog content to have a vital role in business growth. Today, companies create business blogs to communicate with customers, build community, and attract new clients.

If you have difficulty writing various types of blog content, you can use SEO article writing services from cmlabs to get quality and informative results in accordance with SEO rules.