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How to Choose The Best SEO Agency for Your Business

Last updated: Aug 05, 2022

How to Choose The Best SEO Agency for Your Business
Cover image: an illustration of choosing the right SEO agency to fulfill your business website optimization. Choosing an SEO agency cannot be done arbitrarily, that is why we have summed up the things to consider while choosing the best one for your business

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There are thousands of SEO services from SEO agencies that offer their respective advantages to help your business grow. However, you only need to choose the most appropriate one to achieve the business goals that have been set.

Making the right decision when choosing an SEO agency has major consequences for your business and your budget. Finding an SEO service that not only looks good but also works the way you want can be a challenge for your business. Here's how to choose the right SEO agency for your business.

What Does an SEO Agency Do?

An SEO agency is an SEO service provider company that is expert and specialized in the field of search engine optimization (SEO). When you work with an agency, you will get guidance on the right strategy and execution to optimize website performance on search engines, attract more leads, and increase conversions.

SEO strategies that may be recommended by the agency include content optimization strategies, website SEO audits, on-page, and off-page SEO optimization, web design improvements, link-building strategies, and more. The quality of the SEO strategy implemented will determine the growth of your online business.

In other words, the SEO service provider will offer several strategies to help you achieve your business goals and achieve better performance on search engines. Indeed, you shouldn't choose just anyone to handle your SEO implementation. Learn how to choose the best and most righteous agency.

How to Choose the Right SEO Agency

As we know, the SEO process takes time and money. Of course, you don't want to entrust your SEO project to the wrong people, do you? Therefore, you need to choose the right SEO company for your business.

In this guideline, we will share how to choose the right SEO agency for your business with the aim to boost its performance. Follow the step and recommendations so that your SEO project can get optimal results

Know Business Goals and Needs

The first step to choose an SEO agency is to know your business goals and SEO needs. After knowing what you really want to achieve (objective), then you can determine what kind of SEO services you need.

In choosing one agency, you need to consider the short-term and long-term goals that you want to achieve from implementing SEO. If you want to implement SEO in your digital marketing strategy, then the goals you might want are:

  • Bringing more organic traffic to your business website
  • Get more leads that have the potential to become customers
  • Increase the number of conversions
  • Increase reputation and brand awareness
  • Get user engagement
  • Provide a good user experience

 

Do Research On Top 5 SEO Agency

Figure 2: A picture of a team discussing in a meeting room as an illustration of the best SEO service research activities. In terms of choosing an agency, you at least need to know the advantages and disadvantages of the 5 best SEO companies that you know.

Try to find an SEO company that is really an expert in their field. For example, when you want to do content marketing, you need to compile a list of which SEO agencies are the best at creating and marketing content.

Next, find out the background and general information about the company. Most importantly, discover their competencies that can help you achieve your business goals. In addition, you also need to know their strengths and weaknesses so you can determine the best SEO service provider for your business.

Compare The Products and Services 

Before collaborating with an SEO company, at least you need to do some research to find out what types of products and services they will offer for your business. By comparing the products and services that each SEO company has, you can sort out the agencies that match your goals, costs, and needs.

In addition, it is also important to consider your budget before getting one SEO company as your partner. The purpose of this research is to determine which SEO agency can provide SEO services according to your needs and budget.

Consider The Report Transparency

You also need to consider the transparency of their reports. Choose an agency that lets you know who is responsible for your website and what they are currently working on.

Not only that, but you can also negotiate how often you want a conference, what information you want the agency to share, what SEO strategy to use, and more.

In other words, you need to choose an SEO company that has good communication skills so that you can find out the latest updates on SEO work on your business website.

Check Their SEO Case Study

The SEO case study proves the professionalism of the SEO service provider in the previous project. With this, you can see the quality of service they provide. You can also see how they helped previous clients in achieving their business goals.

Knowing the competence of the agency will increase your faith to choose them as your partner. You will also feel at ease because you have entrusted your SEO project to the right company.

Check The Reviews and References

If there is one SEO agency that really suits your needs, the next step is to check the reviews and references related to the SEO. This action aims to make sure that they have hands-on experience and are trusted by many.

It would be better if you also check the client reviews of the company. That way, you can find out the reputation of the agency from the previous clients' perspectives. You can find this information through their website. 

5 Characteristics That Make SEO Agency a Professional

Even if you have set specific goals that you want to achieve through implementing SEO, there are still many SEO companies out there that are in line with your goal. You might come to confusion in choosing the best agency to handle your SEO.

We recommend choosing a professional agency that not only gives promises but can actually help you perform better on search engines.

There are 5 characteristics that must be acquired by professional SEO services. Pay attention to whether the SEO service you are targeting has the following characteristics before you decide to work with them.

Clear Plan and Execution

Professional SEO services certainly have working experience with many clients. They will describe their achievements so that potential customers can see how they contributed in helping clients to achieve business goals.

Each agency has its own SOP (Standard Operation Procedure) in providing SEO services. They will provide a clear SEO strategy and plan based on their experience and present it neatly, even to clients who are not very familiar with the SEO field


Have a Team Full of Experienced Specialists

Figure 3: Illustration of a team of six depicting a team of experienced SEO specialists. In the picture, there are also two people shaking hands indicating an agreement between the two people.

An experienced agency will be happy to show a piece of information about their team. That way, potential clients can find out who will be responsible for executing SEO work and see how skilled each individual in the company is.

From the process of determining strategic ideas to SEO execution, of course, it requires the cooperation of experienced specialists. This will increase client faith so that SEO company is trusted to assist them in achieving business goals.

Client Portfolio

Sharing a portfolio of clients is a common characteristic of the best SEO agency. In the portfolio, they will show the SEO strategies they offer to clients and the results of their execution.

The process they do in finding the strategy is not easy and requires time and a high commitment. Moreover, strategy execution must also be carried out correctly in order to achieve optimal results.

Therefore, SEO agencies usually make portfolios as proof that they have experience in the field. This can also be one of the reasons why you should choose them to be your business partner.

Real Customer Testimonials

An agency may claim to have succeeded in helping to bring in more organic website traffic, increase conversions, and bring in more leads. However, potential clients will question the veracity and evidence of these statements.

The characteristic that is generally found in the best SEO providers is the display of customer reviews or testimonials. This is clear proof of customer satisfaction with their performance, so they are proud to share what customers say about the services provided.

Company Values

Besides considering the expertise of the SEO company, you also need to look at how the company values ​​they apply. They may have the skills you expect, but the company's values ​​may not match yours.

Professional agency usually displays their company values ​​on the company profile or website, so that prospective clients can assess whether the company matches the client's values.


SEO is indeed an effective strategy to increase return on investment (ROI) and business growth, but finding the right SEO agency for your business is certainly not easy and requires a long process.

To avoid bad things from happening, you can follow several steps to choose the best SEO agency that has been discussed in this article. That way, you can assess whether the SEO service you choose is appropriate to help your business website to perform better.

If you need professional SEO services with an experienced team, cmlabs SEO services offer you end-to-end SEO services to meet your SEO needs.

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