What Is an SEO Agency? Learn Their Role and Services

In the digital world, online visibility in search engines is one of the factors of a business's success. Here’s where SEO agencies enter as it plays a crucial role by optimising websites to rank higher on search engine results pages (SERPs).

If you are considering what SEO agencies do, they help businesses drive more organic traffic and boost search visibility. 

They manage plenty of stuff, like keyword research, content creation, technical optimisation, and many more, to navigate search engine algorithms and help their client achieve top brand positions and win the market. 

Whether you're a small startup or a large corporation, understanding what is an SEO agency and how it can benefit your business is essential for staying competitive in today's digital market. Check out more about what is an SEO agency in this guide!

What Is an SEO Agency?

So, what is an SEO agency? An SEO agency is a specialised business that provides services aimed at improving search engine rankings. 

These services often include content creation, on-page, off-page, and technical SEO. SEO agencies usually have a team of digital marketing professionals who manage multiple clients at once.

The main objective of an SEO agency is to boost its clients' visibility in search engines and attract relevant traffic to their websites. Unlike general marketing firms, SEO agencies focus solely on enhancing organic traffic through improved search rankings.

Hiring an SEO agency can be advantageous because it brings in expert knowledge and strategy without the need for your business to recruit and manage in-house SEO staff.

Is It Worth It to Hire an SEO Agency?

You may be wondering is it still worth it to hire an SEO agency. Well, if you decide to hire an SEO agency, it depends on several factors. First, you need to assess if you have the skills and budget for SEO. Consider if your current strategy is effective and how you rate your SEO abilities. 

In general, hiring an SEO firm is beneficial if you lack the time, resources, or expertise, have the budget, and are still facing some difficulties in meeting your goals. 

However, if you have the necessary skills, tools, time, and a tight budget, and your strategy is effective, keeping SEO in-house may be preferable. Many businesses choose to hire an SEO firm proactively to stay ahead of potential issues.

What Does an SEO Company Do?

To know more about what is an SEO agency, they offer a bunch of different services related to search engine optimisation. 

Some of them focus on specific areas, while others provide a full range of services. So, what do SEO agencies typically do?

1. Manage Your SEO Strategy

So, what does SEO service include? It’s certainly managing your SEO. An SEO strategy is a plan for improving your site's rankings and attracting organic traffic. 

It includes various tactics like analysing search engine results pages (SERPs), conducting website audits, optimising on-page and technical elements, researching keywords, analysing competitors, planning content, and building links. 

Moreover, the specific approach depends on the client’s needs, industry, and target audience.

2. Keyword Research

Keyword research is another strategy you can look for in an SEO agency. A professional search engine optimisation agency will help you find popular search terms, understand how they fit into the buying process, and identify customer pain points. 

Moreover, they also focus on search volume, keyword difficulty, and search intent to inform a successful SEO campaign.

3. Link Building

Link building involves acquiring external links to your website, which are crucial for SEO as search engines use them to measure your site’s relevance and trustworthiness. 

Agencies use various tactics like the skyscraper technique, getting backlinks from round-up posts, broken link building, outreach to relevant websites and influencers, and acquiring links through marketplaces. 

4. Competitive Analysis

Competitive analysis is the process of identifying your main competitors and examining their SEO strategies. 

This step will help you understand what’s effective in your industry and the effort required to surpass competitors. It includes analysing their keywords, backlink profiles, and content strategies.

5. SEO Analytics and Reporting

SEO analytics tracks and analyses data to measure the effectiveness of SEO efforts. This job includes monitoring organic traffic, keyword rankings, conversion rates, and other metrics like page scrolls or clicks. 

Therefore, agencies might use tools like Google Analytics and Google Search Console, along with third-party reporting tools, to gather and present data.

6. Content Creation

An SEO strategy is like a game plan for improving your site's rankings and attracting organic traffic. 

It includes various tactics like analysing search engine results pages (SERPs), conducting website audits, optimising on-page and technical elements, researching keywords, analysing competitors, planning content, and building links. 

Therefore, the specific approach might depend on the client’s needs, industry, and target audience.

7. On-Page and Off-Page Optimisation

SEO Agencies can take care both of on-page and off-page SEO optimisation. On-page optimisation refines website elements to improve SEO, including keyword optimisation, URL structure, meta descriptions, title tags, internal linking, sitemaps, robots.txt files, website speed, and mobile-friendliness. 

On the other hand, off-page SEO improves search rankings through activities outside your website, such as link building, social media marketing, local SEO tactics, and press releases.

8. Local SEO

If your business serves a specific local area, local SEO helps businesses serving specific areas show up in relevant local searches. 

It involves optimising your Google My Business profile, creating local citations, and generating customer reviews. 

Therefore, this practice requires understanding local SEO best practices and focusing on regional visibility.

9. Mobile SEO and ASO

Mobile SEO ensures your site ranks well on mobile search results, while App Store Optimisation (ASO) improves your app’s performance in app stores. 

It involves ensuring mobile-friendliness, optimising page speed, adapting content for smaller screens, and optimising app keywords. 

Therefore, these specialised services require expertise in mobile SEO or ASO so make sure you find the agencies that offer this type of service.

Tips on Choosing The Right SEO Agency

To learn more about what is an SEO agency, here are some tips on how to choose the right SEO agency for your business, such as:

1. Do Research and Compare Different SEO Agencies Reviews

When you’re looking for an SEO agency, it’s crucial to do some research. You can compare different companies, read reviews, and get a sense of how each one operates to find a reputable agency for growing your online presence.

2. Ask for Referrals from Other Business

Reach out to other businesses that have used SEO services and ask for their recommendations. This way, it can give you a better idea of which agencies are reliable and which ones to avoid. Referrals from trusted sources can save you time and point you in the right direction.

3. Set Your SEO Goals Clearly

Before you start working with an SEO agency, be clear about what you want to achieve. Whether it’s more website traffic, better search engine rankings, or higher conversions, make sure the agency understands your goals and can provide a plan to help you reach them.

4. Check for Pricing and Contracts

Ensure that the agency provides a clear, written contract detailing the services they will offer, the costs, and the payment schedule. A solid contract helps avoid any surprises and ensures that both parties are clear on expectations.

5. Find Agencies Experienced in Your Industry

Make sure the agency you choose has experience in your industry and offers the specific SEO services you need. To ensure this matter, you can ask for case studies or examples of their work to gauge their expertise and track record.

Conclusion

To conclude, an SEO agency is one of the extended help for your business to succeed in today’s digital time. Understanding what is an SEO agency and partnering with a skilled and knowledgeable one can significantly improve your online presence, attract more targeted traffic, and many more.

If you're still trying to figure out the right SEO agency for your business, cmlabs could be a great place to start. SEO Services by cmlabs experts can boost your website's performance. 

As a top white-label SEO agency, we take care of everything—from keyword research to content optimisation and site audits. To answer more about what does a SEO consultant do for you, reach out to our team today and find out how we can help with your SEO needs!