9 Link Building Strategies for SEO to Get Better Rankings

It is already common that backlinks are important for your website to appear on search engines. Google may consider your website more authoritative if it has links from other trustworthy websites. Backlinks also give a higher ranking in the search results. Therefore, if you want to accomplish it, you must know link-building strategies for SEO. 

There are several SEO link-building strategies you can do for your website. This article reveals link-building strategies for SEO, from keyword research to guest blogging. So, let’s check this out!

What Is Link Building?

Link building is the practice of getting links to your website to appear on other websites' pages. You can put these links anywhere on the page and they can be either text or images.

Google interprets these links as endorsements of the relevancy of your website when it encounters them on other websites. As a result, it raises your website's rankings in search engine results.

Yet, why is link building necessary for your website? It is one of the most crucial things you can do to improve your website's ranking because it helps search engines assess how reliable and relevant your content is.

Building links from other websites demonstrates that there are individuals who value your content enough to link to it.

Conversely, this aids search engines in identifying trendy and unpopular topics, enabling them to filter and provide pertinent search results.

9 Link Building Strategies for SEO

There are many ways you can do to provide high-quality backlinks for better site rankings. Below are link-building strategies for SEO you can adhere to:

1. Conduct Keyword Research

The first strategy is conducting keyword research for your content. This is essential to make others find your content easily, and then link to it. To do so, you can use tools like Google Keyword Planner. 

From there, you can see what users are searching for on search engines and you can choose the most suitable ones for your business. 

For better performance, you can try employing long-tail keywords for easily-ranked queries compared to optimising your content for high-volume, difficult-to-rank main keywords. This will help you rank higher and provide a lot of value.

2. Add Value to Other Articles

Next, you can add value to articles from other sites by referencing your content. For example,  you find an article talking about certain topics that you have created the infographic. Then, you can reach the site owner and propose your infographic to be included and linked to their article.

3.  Put Keyword in Anchor Text

The next step of how to create a link to a website is putting a keyword in the anchor text. Consequently, your website will become more relevant and rank higher in search results.  

This means that other websites are more likely to link to your articles and pages because they are more inclined to look at the top five articles when conducting research.

4. Suggest Broken Links Placement

Suggesting broken backlinks placement to other sites is one of the link-building strategies for SEO. To do so, you can find sites that have broken links and propose yours as the replacement. 

This can be an effective method because you are offering an easy solution to the sites needing new broken link replacements. In addition, if the link was intended to lead to your website in the first place, broken link building is more likely to succeed.

5. Produce High-Quality Content

Content marketing is one of the link-building strategies for SEO commonly used by marketers. This strategy can lead the target audiences to your “door” and convert them to paid customers. 

Yet, the content created must be high-quality, share-worthy, and relevant to target audiences. Your content quality is the most important aspect of any link-building effort. Your links will fail and people will not want to share your content with their audiences if it is not relevant.

6. Analyze Competitors’ Backlinks

An important consideration when creating link-building strategies for SEO is the backlink profile of competitors. By seeing your competitors, you can find potential backlinks to acquire. Then, you can replicate the tactics with your better version of the competitors’ page. 

This link-building strategy can help you gain an advantage over your competitors and fill in the backlink gaps.

7. Leverage Influencer Marketing

In this social media era, there are many influencers emerge as time goes by. Since influencers have a great influence on their followers, so if you work with them, you can expand the audience's reach. 

As a result of their tendency to publish links from their social media accounts when discussing their experiences working with you, writing for your website, or advertising the fact that you mentioned and referenced them in your article, they are also excellent at establishing backlinks.

8. Use Local SEO Backlinks

Local SEO link-building is necessary for your site if you target local audiences. With local SEO, you can rank for local keywords in the search results. To do so, you can provide links to other websites optimised for the same keywords as yours. If these websites show up in the top ten results, your chances of ranking higher will also be increased.

9. Do Guest Blogging

Last but not least, you can do guest blogging to get links to your website. What you can do is find a site that publishes content relevant to your business niche. After that, you can propose your blog ideas to the site. 

They will publish it on their website and give you credit for writing it if they find it useful and believe their audience will benefit from it. However, these websites usually only permit two backlinks per article. 

Conclusion

Those are the link-building strategies for SEO you can employ you your website. In summary, link-building is necessary for enhancing authority and rankings in the search results. Yet, if you lack the resources to do it, it can be a challenging process. 

In this case, you can work with an SEO link-building agency like cmlabs. cmlabs has an SEO Service that can help you perform any kind of SEO strategy, including off-page SEO and backlink-building service. 

What are you waiting for? Secure a meeting now and tell us your SEO needs for free!