8 Link Building Strategies: A Complete Guide in 2024

To be discoverable in search results, your content and site must rank higher and appear authoritative. You will gain more business the more Google traffic you obtain. Then, how to achieve it? You can implement link-building strategies as one of the tactics.

Google may consider your website more authority when credible websites connect to it and give it a higher search engine ranking. To figure out how to employ link-building strategies, read this article thoroughly!

What Is Link Building?

Link building is the practice of encouraging other websites to connect to your site from their pages. The links can be positioned anywhere on the page and contain text along with pictures.

Google interprets these links as endorsements of your website's relevancy when it finds them on other websites. Consequently, it raises your website's rankings in search engine rankings.

But, why is link-building important? Link building in SEO aids search engines in evaluating the relevancy and reliability of your content.

Moreover, building links from other websites demonstrates to potential readers that your content is interesting enough for them to want to connect back to it. In addition, with the emergence of artificial intelligence (AI) in content creation, webmasters can generate content on a massive scale that is comparatively qualitative.

This implies that search engines must come up with a different trustworthy method to rank content if the majority of websites have comparable amounts and quality of content. Therefore, search engines like Google use backlinks as one of their ranking factors. 

8 Link Building Strategies

There are many link-building strategies you can employ based on your backlink needs. Below are some tactics you can follow:

1. Perform Keyword Research

Firstly, you must identify what people search on Google so that people can find your content and link to it. You can use keyword research tools like Google Keyword Planner and the appropriate keywords for your content.

Tips: You can try employing easy-to-rank long-tail keywords in the form of questions instead of optimising your content for high-volume, difficult-to-rank primary keywords. This will help you rank higher and provide a lot of value.

Consequently, this will raise the possibility of getting backlinks from non-competitive publications that address related subjects but do not go into as much detail as yours.

2. Hack Competitor’s Backlink Strategies

If you are confused about what backlink strategy you can employ, why don't you see how your top-performing competitors work on it?  They must be doing something right if they are already ranking highly on search engines. 

You can “hack” their strategies by checking their backlink profile and identifying the domains that link to them. After that, you can check on their content which is getting linked to and replicate their form of content.

In addition, you can check on backlink gaps to see what holes your competitors have in their backlinks that you can fill in.

3. Enhance the Articles on Other Sites

To do this, you can search for articles that could benefit from mentioning your brand or a related asset. It can be blog content that, with your infographic added, might look better, instructionals that would be more beneficial if they included a link to your free tool, and so on. 

After that, you can contact them and encourage them to link to yours. You must assure them that linking to you can add more value to their articles.

4. Produce Sharable Content

As one of the most effective tactics to build links, you can rely on content marketing to get backlinks. Content marketing can help you reach wider audiences, bringing them to your brand. 

However, to do content marketing, you must ensure that your content is pertinent and high-quality. This is because people will not want to share your irrelevant information with their audiences; therefore, your links will become ineffective.

5. Identify Broken Backlinks and Offer Alternatives

The next strategy is identifying broken backlinks and offering yours as an alternative. No one likes broken links on their website, thus it is a good link-building strategy. Additionally, you are offering a simple fix for them.

If the broken link was intended to lead to your website in the first place, broken link building is probably going to be successful. After finding the broken links, you can contact the site owner and explain the issues, then offer linking to your website as the solution.

6. Use Influencer Marketing

Aside from content marketing, you can also reach new audiences and build trust by doing influencer marketing. When they write for your website, share their experiences working with you, or say that you featured them in your article, they typically add links from their social media profiles, which makes them excellent backlink builders as well. 

Influencers might also share that they partner with you, create a case study about your business, or put you on their client page. As a result, more people will visit your website, which will raise your ranks and draw in new backlinks.

7. Write Insightful Guest Posts

Guest posting is also a popular backlink strategy. However, many people write in low-quality or AI-generated content. Therefore, you must stand out by offering top-notch, original, and unique content to web owners. 

You can find targeting keywords and your prospects towards them. After that, you send content proposals to the web owners and the reason why your pieces can add more value for them. 

8. Address Media Request

Last but not least, you can respond to media requests issued by content creators needing experts for their articles. In this case, you can get featured on their work and get the linked credit. 

You can try to provide them with all the information they require when you come across a pertinent request, and reply as soon as you can. By doing this, you will increase the probability that your submission will be used.

Conclusion

Those are link-building strategies you can adhere to. To sum up, it can be said that backlinks are equally important to other SEO tactics, especially for increasing rankings and credibility. Therefore, you must know how to get backlinks and do it effectively to get desirable results. 

Yet, if you do not have enough resources to build links, you can work with a high-quality backlinks service provider like cmlabs. Digital Media Buying Service by cmlabs will help you to acquire more authority using comprehensive and customised link-building strategies. So, contact our marketing team today for expert assistance!