8 Powerful Link Building Strategies for Site Credibility

It's a well-known fact that improving website credibility and authority is the best way to attract a wider audience and get more sales. But, how do you improve your website's credibility and authority? One of the best ways to do this is to implement link building strategies.

If you want to know more about link building strategy, how it can help your SEO, and some top strategies on how to make it work for you, read the article below!

What Is Link Building?

Link building is a strategy to attract other parties to link back to your website. Both Google and your target audience will more likely be visiting your website if it has credibility and trustworthiness, and in this case, link building can help you. 

When other websites create backlinks to your site, it means that they are interested in your content and trust your content to become their source of information. Google sees certain backlinks as endorsements, the better quantity and quality that pointing your site, the more credible your website seems.

It’s possible to build backlinks naturally over time by only optimising your content. But proactively building it can give a lot of benefits and keep you competitive on search results. 

Is Link Building Helps SEO?

You might be wondering can link building strategies really help your SEO performance? The answer is yes! 

In fact, 79.7% of SEO practitioners consider link building to be an important part of their SEO strategies. Among the factors that contribute to SEO success, the number of referring domain backlinks is the most useful one.

Google sees backlinks to your website as a vote of confidence, showing that your site is credible and trustworthy. Thus, good link building helps the crawler to index your website page easily and understand its relevance to search queries.

In addition, backlinks from other websites can also help you drive you more traffic, conversions, and a better chance of getting a top spot in search results.

Link Building Strategies

Some backlinks can be more valuable than others, but some of them may not have any value to your website or may even be harmful. That is why it's important to get high-authority backlinks. 

Here are some strategies you can implement to get high-quality and authoritative backlinks for your website:

1. Do Business Listings

The first thing you can do for link building SEO is to do business listings. Having your business listed in local directories can make it easier for users to find your business. It can also improve traffic, search engine rankings, and website authority. 

On each business listing you can add business info like name, address, phone number, business description, and most important thing your website link. In this way, you can easily get a backlink from each listing you create. 

You can submit your business to online directories such as Google My Business, Dapei Zahav, B144, Zap, Easy.co.il, and Rest.

2. Create Linkbait Content

Creating link bait content is an effective strategy on how to create backlinks for your website. Linkbait content is about creating content that specialises in attracting other partners to link back to your website.

Some of the linkbait content you can create are study cases, comprehensive guides, research publications, or infographics. By creating linkbait, other people can consider your content as a valuable and trusted source and automatically give backlinks to your site.

3. Do Guest Posting

Guest posting is a common backlink-building strategy to get links from other websites to your site. Yes, it's a win-win solution. 

This process doesn't require a lot of effort because you just need to create a piece of content like you usually do and give it to the other website owner so they can post it on their website. 

However, you sure need to confirm that the content you create is relevant to your business niche and covers what the website owner needs.

4. Create Digital PR

You might have heard the term "digital PR," but do you know what it exactly means? Digital PR is all about sharing important info, product launch updates, clarifications, or press releases. 

Digital PR is usually posted by businesses and brands to communicate with their audience, build a positive image, and provide clarification on issues related to the company. That's why digital PR is only released by the related company. 

The information in digital PR is original, highly valuable, and also attracts other parties like journalists or website owners to point links to your site.

5. Build Collaboration

Another tip on how to create a link to a website is working with other people. You can start by collaborating with bloggers, organizations, influencers, or public figures who can help you promote your business by brand mention that link to your site.

You can also do email outreach to reach out to the potential website to persuade them to give a link to your website. Because not all the parties read your content, it can be a good idea if you can offer them to create backlinks or do a collaboration if needed.

6. Reclaim Lost and Broken Link

Sometimes, due to updates or changes in website URLs, links can no longer work or get lost. If such cases happen, the first thing you can do is start checking it with SEO tools. Some SEO tools can help you to crawl if there is any broken link on your website also it can identify the amount of backlinks your website has and where it is from. 

If there is any broken or lost link on your website, you can reach out to the website owner by contacting them via email to ask them to relink to your website.

7. Find Unlinked Brand Mentions

Another link building strategy is to find unlinked brand mentions and ask publishers to link them to your site. Brand mentions occur when other websites mention your brand in their content. 

Essentially, you can find these mentions with the help of SEO tools. For instance, if there is an unlinked brand mention, then you can change it by personally contacting the website owner and asking them to link to your site. 

8. Analyze Competitor Backlink

When you do link building, it is very important to learn about your competitors' backlinks. This is where you can start to create a data-driven link building strategy. You can list your potential competitors and analyse their backlink profiles with SEO tools. 

Some information that you might need to know is how many backlinks they have, which websites give backlinks to their site, lists of high-value backlinks they have, types of content that has a lot of backlinks, and fine gaps where you can improve your website to outrank them.

Conclusion

Link building strategies can bring many benefits to your website such as increasing traffic, conversion, building website credibility, and also boosting your SEO performance. But, you need to also remember that link building is a long-term investment that requires consistency in creating valuable content and maintaining relationships.

So, if doing it yourself feels like too much burden, then you can collaborate with the best partner that is experienced in this field, like cmlabs. 

With SEO Services by cmlabs, we can help you increase traffic and website rank with a comprehensive approach that suits your business needs. Contact our marketing now and get a free consultation today!