7 Link Building Strategies Website Owners Should Know

Did you know that the page that ranks first in the search results has on average 3.8 times more backlinks than the page that ranks in the 2nd to 10th position? This data shows that link building is one of the most powerful strategies to get higher rankings.

It's a simple fact that many website owners are still unaware of how crucial this linking strategy is. By data, 95% of web pages have no backlinks. If you are one of them, this article can be your first stepping stone to reach a higher ranking and win the competition by implementing a link building strategy.

Let's go deeper into the explanation below to learn more about the link building strategy, why it is important and the steps to do it on your website

What Is Link Building in SEO?

Link building in SEO is an off-page optimisation strategy that aims to get other websites to link to your website. Backlinks from other websites are a primary factor that Google uses to determine whether your website has enough quality and credibility to be ranked.

If you want to improve your search engine ranking, you need to focus on link building. The more high-authority websites that link to yours, the more Google will recognize your site as authoritative.

However, it's also important to remember that not all backlinks are good for your SEO performance. Some bad source linking can be a real disaster for your website ranking and in the worst case, you could even get a penalty. 

So, it's really important to make sure you only get high-quality backlinks and avoid spam linking from obscure sources.

Why Link Building Is Important?

If you are wondering why link building is important for business SEO success you can begin with this simple question “Why exactly backlinks from other websites are important?”. Just like job seekers use certificates to prove their abilities to a company, search engines use backlinks as a metric to assess your website's credibility. 

Backlinks show that your web pages are valuable and credible. This also signals to search engines that your website deserves a good ranking in search results. That’s why each link you get is considered a vote of confidence. 

On the other hand, your backlink also can be the connecting door that helps you get referral traffic to your website. Each link from other websites can positively introduce your website to a wider audience and increase brand awareness.

All of the reasons mentioned above are great considerations on why you absolutely need to implement a link building strategy to boost SEO performance and support your business growth.

7 Effective Link Building Strategies

There are lots of ways you can build links. Each method has its own benefits and you can adapt them to suit your business needs. Here are a few strategies on how to create a link to a website that you can easily customize to fit your needs:

1. Conduct Competitor Backlink Analysis

The first thing you should include on backlink building strategy lists is to conduct competitor backlink analysis. Your top-performing competitors are the best place to find high-quality backlinks in your business niche.

You can take advantage of SEO tools to show you all the backlinks your competitors are rocking and where they're getting them from. Whether it's from blogs, forums, local directories, or guest posts. You can focus on high-authority backlinks and analyze where the gaps can attract backlinks.

2. Do Guest Post

The guest post is basically writing an article and publishing it on another website. It's a pretty common strategy in digital marketing and SEO. You can write about anything related to your business, like articles, case studies, or guides and link back to your website.

In addition, think carefully about which website you choose. It should be trustworthy and most importantly, relevant to your business niche. 

3. Create Linkbait Content

Content is the main contributor to attracting other parties to link your site, especially linkbait content. Linkbait content is all about creating something special, something customized to get other websites to link back to you.

The great thing about linkbait content is that it can drive more traffic to a site naturally. This happens because readers and bloggers appreciate a useful source of information to support their articles. Plus, it provides high-value information that's unique, original and difficult to plagiarize.

Some examples of link bait content are comprehensive guides, case studies, exclusive interviews, research publications or journal reviews. This is a very effective and long-term strategy that helps other parties see your website as a trustworthy and frontrunner source.

4. Fix Broken Link

As time goes by, websites usually make updates or change their domain, which can sometimes break links without anyone realizing it. The first thing you should do is check if there are any broken links on your website using SEO tools. 

These SEO tools can run a crawl of your site and identify links that return a 404 error. Once you've found the broken link, you can search for why this might have happened and fix it right away. 

You can reach out to the website owner with a personal email and inform them that there is a broken link and ask them for a relink.

5. Ask to Link Your Unlinked Brand Mentions

Every time your brand gets mentioned by other parties on the Internet, it means a potential backlink. You can use digital tools to keep an eye on mentions of your brand or product.

Sometimes, brand mentions aren't directly linked to your website. If this happens, you can kindly ask the owner of the website to add a link to your website. This can help you get more backlinks and increase your organic traffic also brand awareness.

6. Use Digital PR

Digital PR Is a strategy that uses online platforms as a way to share information, press releases, or new product launches. It's usually done by a brand to build a positive image, reputation, and relationship with your audience. 

Because digital PR can provide high-quality content and media relationships this also can drive more backlinks to your website.

7. Build Collaboration with Partners

The last link building strategy you can take is to build collaboration with partners. You can start by contacting other parties that are related to your business niche such as other bloggers, influencers, organizations, or other businesses. You might even be able to create an online campaign with them to boost your link building.

In addition, you can improve your local SEO link building by listing businesses on local directories such as Google My Business, 11880.com, Yelp, Yellow Pages, Meinestadt.de, and others. Besides backlinking your website, it can also help your business be found easier by your customers.

Conclusion

Link building is one of the SEO strategies that have a great impact on website authority and online visibility. The more high-quality links you have, the more trustworthy and reliable your site will appear to the search engine and your users. 

However, for some business owners, link building is not as easy as it seems. It takes a lot of effort and time and also involves connections with other parties. That is why there is nothing wrong with taking advantage of professional help such as SEO Services by cmlabs.

As SEO link building services, cmlabs professional team will help you to create customized linking strategies that suit your business needs. Don't let your competitors outrank you. Contact our marketing team now and bring SEO success with you!