How to Increase Domain Authority: 7 Practical Steps

Domain Authority (DA) is a 0-100 scale metric created by Moz that predicts how likely your website will get the top rank in search engine results. Even though it's not an official ranking factor, it's commonly used as an indicator of a website's potential ranking power, that’s why many website owners always search for how to increase domain authority.

Domain authority is also widely used by website owners as a measure of whether the website has enough backlinks to compete with others. To learn more about domain authority and get tips on how to increase it, read the article below!

What Is Domain Authority?

Domain authority is a metric created by Moz to predict a website's ability to rank in search engine results based on the overall strength of the website's backlink profile.

Domain authority is calculated by machine learning algorithms that evaluate several factors related to backlinks including linking root domains and the total number of links that result in domain authority score. This score can then be compared to other websites or used as a tracking tool to see website ranking strength over time. 

There is no exact domain authority score that you need to get because it is a comparative metric. For example, if your industry-related websites have an average domain authority score of 30 and your website has a score of 35, then this score is considered high.

Why Do You Need to Increase Domain Authority?

Including domain authority in an SEO strategy can lead to more benefits. By knowing your domain authority, you can get data-driven insights that can be used to make improvement strategy decisions. 

Domain authority score is an indication of whether or not your website has good authority by evaluating some aspects like the number of backlinks, unique domains, and the relevance of the linking domains.

Domain authority also shows the credibility and trustworthiness of your website. High domain authority can signal to both search engines and users that your website is a trusted and authoritative source of information, which can lead to better engagement and return visits.

On the other hand, increasing domain authority will also improve your quality backlinks. To achieve a high domain authority score, you should have a lot of high authority backlinks from trusted third parties. More high-quality backlinks will drive more sustained rankings and make your business improve over time.

How to Increase Domain Authority

After knowing about domain authority and its benefits, you may want to know how to increase domain authority. Here are steps on how to increase domain authority and search engine rankings you can implement.

1. List Your Website to Directories

The first step on how to increase domain authority is listing your websites to directories.  Listing your website to directories is a quick, high-impact, and cost-effective way to boost your local SEO performance. 

You can list directories that are relevant to your industry, such as Google My Business, Das Örtliche, 11880.com, Gelbe Seiten, Yelp Germany, and Go Yellow. Listing on local directories can increase your online presence and visibility. 

When submitting listings, the most important thing to remember is to add detailed information about your business (NAP) and your website link, which can help you gain valuable backlinks to your site and domain authority.

2. Create High-Quality Content

Basically, creating high-quality content is an effective way to get natural backlinks. You can make high-quality content by finding highly reputable and trusted sources of information to include in your articles. It can be great if you can customize it to match your user's intent. When it comes to writing, you can place the targeted keyword naturally and use headings to make it well structured.

On the other side, you can also make content that is trending in your industry. To know that, you can check the trending topic on social media like Instagram, Facebook, X, or TikTok. Nowadays, people usually look for information on social media first, rather than on the website, because the information there is very up-to-date. 

From the topic that is trending on social media, you can check the frequently asked questions in the comments section and develop your article ideas from there. If you can be the most up-to-date information website provider, you can gain more backlink opportunities and increase your domain authority.

3. Respond to Media Requests

The next step on how to increase domain authority is to respond to media requests. Journalists tend to seek expert data, opinions and information to make their news credible, if your website becomes their source of content, it can be easier to get backlinks from them. 

Again, you can take advantage of social media to do this, for example, in X you can search the hashtag #JournoRequest or other relevant hashtag, you can use a filter feature to search the latest tweet and get the inspired topic for content from there. 

4. Contribute Guest Posts

Another way to increase domain authority is through guest posting. You can collaborate and make an article on other websites that have a high ranking and good reputation. 

When you guest post on publishers or websites that are relevant to your business topic, you'll not only get quality backlinks, but you'll also be able to promote your website to a wider audience, increase your website's visibility and increase organic traffic.

Remember to customize your content article to the interest of your target audience, keep the information valuable, and engaging to get optimal impact.

5. Distribute Content to Multiple Channels

Creating high-quality content it’s a great start, but completing it with effective distribution can be the game-changer to reach a wider audience and increase backlinks. 

You can share your content through various social media (Facebook, Instagram, X and TikTok), email newsletters and YouTube. You can also take advantage of other platforms that make it easier to share content with industry forums.

6. Do a Competitor Backlinks Analysis

The next step on how to increase domain authority Competitor backlink analysis is a strategy that you can use to identify the chance you have to stand out from your competitors. 

You can use SEO tools to help analyze your competitors' backlinks. Start by identifying the high authority websites that are relevant to your industry that link to your competitors and what content they usually link to. 

Once you have this data, you will be able to compare what your website or content needs to improve and what opportunities exist to make your website unique.

7. Evaluate Your Website Linking

Last but not least, you should regularly monitor your website links. Sometimes, backlinks can be broken or lost. If the link is broken, you can identify the problem and fix it immediately. 

On the other hand, If your backlink is lost, you can communicate with other parties that link to your website and reclaim it. Remember that every backlink is very valuable for your website, so make sure it’s run properly.

Conclusion

Domain authority isn't an official ranking factor, but it represents two important things that are related to ranking factors which are high-quality content and backlinks. By maximizing your website authority, you can get a lot of benefits like increased traffic, higher ranking position, and customer trust, which eventually boost your SEO performance and business growth.

While increasing domain authority is not an easy job as it requires a lot of time and effort, the results are well worth it. Yet, if you don't have enough time or resources to get high-authority backlinks and increase your domain authority score, you can get an expert like SEO Services by cmlabs to help you. 

While our professional and experienced team helps you with your website authority, you can focus on your business goals. So what are you waiting for? Contact our marketing now and get a free consultation just for you!