How to Increase Domain Authority in 6 Applicable Ways

If you are working on increasing your website rankings now, you might often encounter the term Domain Authority. In SEO, Domain Authority helps SEO specialists comprehend and measure a website's potential for ranking.

Therefore, understanding how to increase Domain Authority is important if you aim to rank higher in search results. To learn the complete strategies, read this guide until the end!

What Is Domain Authority?

Domain Authority (DA) is the total reputation and SEO performance of your website. It determines the probability that a website will appear in search engine results. 

DA is commonly used in the SEO business as an indicator of a website's prospective ranking power, even though it is not an official Google metric. However, the amount and quality of your backlink profile are among the variables that are used to determine DA score and are recognised ranking factors.

It means that you can increase the ranking by optimising the metrics for DA. Your Domain Authority may increase gradually as long as you provide reliable and high-quality content. Furthermore, with a great authority level, your rankings might even rise higher in the SERPs.

Higher scores on the Domain Authority scale, which ranges from 0 to 100, indicate stronger ranking potential. In measuring the scale, you can use several online Domain Authority checkers. 

How Is the Domain Authority Determined?

Every SEO tool has a Domain Authority feature that provides metrics to evaluate the website authority.

These metrics differ in their formulations even though they have many commonalities. This frequently leads to different ratings for the same website on different platforms. But, it does not mean that a specific tool is more accurate than the others. 

There are differences in the factors taken into account and their weighting because every tool utilises a different dataset and algorithm.

All the programs consider the same characteristics, such as backlinks. However, they may rank them differently. Many place a strong emphasis on the number of links, while others prioritise the quality of the linkages.

For this reason, it is critical to comprehend how each tool determines its metric to properly evaluate the results.

What Is a Good Domain Authority Score?

As mentioned before, website authority score ranges from 0-100, but the scale is not the only metric you should care for. This is because achieving a flawless domain authority score is an almost unachievable accomplishment that has only been attained by the biggest, most well-known websites. 

Moreover, let’s say your DA is 30. Although that might not be as high as it could be compared to the millions of other websites on the internet, if it is higher than your rivals', you can probably exceed them for relevant keywords in your sector.

This means that a strong Domain Authority achieves greater than the domains you want to outrank.

How to Increase Domain Authority

There are some tactics you can perform to increase your Domain Authority level, such as:

1. Get High Authority and Quality Backlinks

The first strategy is gaining high-quality backlinks with valuable content. Increasing the number of high-quality backlinks to your website might raise your DA score and possibly your search engine ranks.

In this case, you can create valuable content for target audiences and that other websites would be pleased to link to. You can also share the URLs of your work with relevant online news portals and websites.

Some content you can make are case studies, infographics, original research, and how-to guides. 

2. Obtain a Listing in Directories

Getting your domain listed in web directories is an economical and efficient method of raising your DA, especially if you run a small business in Malaysia. For instance, directory listing is a cost-effective method to improve your authority. 

In addition to helping Google comprehend the markets and regions you service better, those backlinks to your website will gradually raise your DA scores.

3. Optimise Content to Boost Organic Traffic

Optimising your content for search engines is crucial to gaining organic traffic from search results. Having a lot of organic traffic indicates that your content is ranking well, indicating that it satisfies Google's quality requirements.

To do so, you can follow the strategies below:

• Perform keyword research to get the relevant terms audiences are looking for. 
• Write original, optimised, valuable, and trustworthy content. 
• Match the content to the search intent. 
• Make SEO-friendly content URLs. 
• Include engaging visuals. 

4. Evaluate Backlinks

Backlinks pointing to your website, both in terms of quantity and quality, affect your site authority. To determine how healthy your backlink profile is, it is crucial to keep an eye on your backlinks. 

Bad-quality backlinks can damage your DA score and potentially your ranking. Once you find them, you can remove or disavow them. 

5. Do Guest Blogging

The next how to increase the Domain Authority is by guest blogging. You can contribute tp original research, blog posts, or thought leadership to other pertinent, high-DA websites in your sector.

Great content is something publishers are always looking for, and if you can deliver it to them, you will frequently get a backlink to your website in addition to enhancing your brand knowledge.

6. Create a Robust Internal Linking Plan

The last how to increase the Domain Authority, but not least, is incorporating internal links. In addition to giving authority to other pages on your website, internal links assist visitors and search engines in finding fresh and relevant information on your site.

To plan your internal linking, you can do topic clustering. A topic cluster consists of pages that demonstrate a topic's expert knowledge and in-depth exploration. There is a pillar page within a topic cluster that delves into the main subject.

Through internal connections, the cluster content gets connected to the pillar page and vice versa.

It is a guide on how to increase the Domain Authority you can adhere to. It is important to note that the SEO website authority score is not the ranking factor. Yet, you can optimise the metrics inside to boost your site rankings. 

If you require implementing the SEO best practices, SEO Services by cmlabs is here to help. Our SEO experts will make sure that not only does your website work effectively, but that you can take the lead in your niche's online market. Schedule a meeting right now to go over your SEO requirements in further depth.