How to Generate SEO Leads in 7 Easy Ways - 2024 Guide

As the internet develops, SEO has become one of the marketing aces for increasing leads through search engine result pages. One of the tactics is doing an SEO campaign. 

Even if SEO can take some time to show results, a well-run campaign can help your business produce leads and sales. To figure out how to generate SEO leads, read the explanation below!

What Are SEO Leads?

SEO leads are companies or individuals interested in your SEO services. Your agency's expansion might be fuelled by SEO leads that become customers. They aid in profit generation, skill improvement, and portfolio building. 

However, not all leads convert to customers. Additionally, discussing the specifics of your services and signing contracts may take several months. 

Thus, to ensure a consistent flow of leads all year long, you should consistently advertise your services. In general, there are three main SEO leads category, which are:

• Hot Leads: Leads that are actively thinking about hiring you for SEO services. They might have scheduled a meeting with your sales staff or filled out a form on your website. Hot leads must be given priority since they have the highest likelihood of converting.
• Warm Leads: Leads who may recognise your brand name and are aware of your SEO services. They might have followed a social media account or joined your newsletter.
• Cold Leads: Leads who fit your desired client profile but have not shown interest in your SEO services. The most prevalent and difficult-to-convert leads are cold leads.

How to Generate SEO Leads

There are many ways to use SEO for lead generation. You can get the leads by reaching out to potential buyers first or doing some strategies to get the leads coming to you. Below are some ways to increase sales with SEO you can adhere to. 

1. Perform Keyword Research

The first step how to generate SEO leads is performing keyword research on your target audiences. This involves learning about your targeted customers and what they are searching for. Then, you can identify what terms they use to find your brand. 

But, why must we understand our customers? This is because organic search accounts for 53.3% of all website visits. Therefore, you must target the terms users are searching for. You can use a tool like Google Keyword Planner to find the best keywords. 

2. Optimise Website

Next, you can optimise your website to increase conversion. You can include a form to ease potential customers signing up for your services. You must also put the phone number button to enable them to make a call to your marketing time. 

In addition, your site must have other pages that generate leads, such as a service page, about us page, testimonial, and case study page. These landing page types can convert website visitors into qualified leads and boost the credibility of your SEO company.

3. Create Content that Rank

Another step how to generate leads through SEO is to create content that satisfies users and Google. 

In this case, you should know what Google and its users are searching for, provide distinctive information to make the content stand out in the search engine results entice readers to link to it, and ensure the information is interesting and does not oversell your brand.

4. Use PPC

Compared to SEO, pay-per-click (PPC) advertising can help you increase website traffic more quickly. Alternatively, it gives instantaneous chances to turn visitors into SEO leads. 

You can target some keywords for your Google Ads campaign, but do not forget to pay attention to the cost per click (CPC), set the right budget, optimise the copy, and measure the cost per lead (CPL). 

In addition, you can make targeted landing pages for your paid media efforts to produce even more SEO leads from PPC. Then, use hyper-specific keywords to improve these pages' conversion rates. 

5. Promote Your Brand in Social Media

Targeting your audiences through search engines is important, and so is through social media. This is because approximately 83.1% of Malaysians were active social media users as of January 2024. 

Compared to 2023, when social media users comprised over 78.5% of Malaysia's entire population, this represented a growth of 4.6%.

This indicates that you can reach wider audiences in social media along with targeting through a website. Moreover, your brand is undoubtedly already well-known to your social media following. But, they might not have shown a desire to hire you for SEO work.

To increase your brand awareness on social media, you can share content that can boost your reputation and authority, such as infographics and case studies. 

6. Build Backlinks

Link building is crucial for a brand aiming to improve credibility and rankings. In addition, backlinks become one of Google’s ranking factors. The more you appear credible, the more people will trust your brand. As a result, they can explore your brand and finally, become paying customers. 

There are many ways to build backlinks, such as guest blogging, content marketing, influencer marketing, and many more.

7. Reach Customer Out via Marketing Emails

Among other indirect strategies of how to generate SEO leads above, you can also opt for a direct approach like reaching customers out through marketing emails. 

You can gather email addresses and send them newsletters about your brand that offer promotions, insights, content, and so on. 

Marketing emails can turn your warm leads into sales funnels; thus, your email must contain CTAs or links connecting to your site. Despite being effective for direct reach, you should avoid sending too many emails or hard selling your brand. 

You must note that the goal of sending marketing emails is to communicate your message and value to your potential customers. Therefore, you must deliver it properly to prevent them from unsubscribing from your newsletter. 

Those are how to generate SEO leads that you can follow to increase your revenue. Overall, SEO is effective in generating leads and sales. However, if you need a hand to perform the best strategy for boosting SEO leads, you can rely on SEO Services by cmlabs. 

Our team will help you determine the most appropriate strategies for increasing leads and converting them to paying customers. Set up a meeting right now to discuss your SEO needs in more detail.