How to Generate SEO Leads in 5 Practical Ways (A 2024 Guide)

Among many digital marketing tactics, search engine optimisation (SEO) has become a strategy for lead generation. Therefore, understanding how to generate SEO leads will be beneficial to your business. 

SEO can help your site rank better on search engine results pages (SERPs); therefore, increasing its overall visibility. For this reason, it is easier for your target audiences to find your brand in search results. 

Then, how to generate SEO leads? This guide will explain the effective strategies of SEO for lead generation, so check this out!

What Are SEO Leads?

SEO leads refer to a person or business attracted to your SEO services. Your agency's expansion might be fuelled by leads that become customers. They aid in profit generation, skill improvement, and portfolio building.

However, you must note that not all leads turn into customers. This is because some of them may need some time to decide whether to proceed to purchase your product or not. Though, you need to keep your business sustainable. 

Regarding this, you must be active to gain more leads and not only wait for the existing leads to convert to customers. 

In general, there are three leads you must understand so that you can choose the best approach to convert them into customers, which are:

• Cold leads: People who are not attracted yet to your services, but meet the characteristics of your target customer. 
• Warm leads: People who are aware of your brand and perhaps notice it. In addition, they might have followed a social media account or joined your email list. Warm leads are easier to turn into customers compared to cold leads. 
• Hot leads: People who are considering your brand and might perform some actions, such as filling out the form or contacting your marketing team. This type of lead has a greater possibility of turning into customers, so you must prioritise serving them. 

How Can Lead Generation and SEO Be Related?

If you are working on your website performance using SEO, it means that you are adjusting it to appear in the search results using the best practices. When you do it properly and adhere to the guidelines, your site can come up on the results pages where users usually look for information. 

When your content or site sits on the first page of the search results, the prospects can interact and visit your business, making them become prospective SEO leads. 

SEO is recommended to build a client base and maintain your success. You may create leads by using SEO because it allows you to reach your target audience online at the appropriate time and location.

In summary, having a website for your business is already a smart move, but using SEO to optimise it will be a bold and beneficial move. By incorporating keywords into your site, improving the user experience, maintaining site health, and using other SEO tactics, you can boost brand recognition as well as clicks, and generate leads. 

How to Generate SEO Leads

Now that you already comprehend the concept of SEO leads and how important it is to optimise your site for higher leads, let’s discover tips for generating them. Below are some tips on how to generate leads through SEO you can adhere to:

1. Create SEO-Friendly Content

Producing SEO-friendly, relevant, and high-quality content can help you appear on the first page because search engines like Google prioritise the best results for users. 

In this case, you can do regular posting because it helps you provide new content, keywords, backlinks, photos, interaction on social media, and more. To do so, you must determine the keywords to use and make sure they are relevant to your topic and queries. 

Additionally, you must place them naturally across your content and avoid keyword stuffing if you do not want to be penalised by Google. 

Equally important, you must produce content regularly, structure your content with headings, add internal links, and put valuable information into your content. 

2. Optimise Website

Website is your way to get leads through search engines. Therefore, you must ensure that it is well-built and well-optimised. One of the considerations is putting clear call-to-actions assisting your leads to do desired actions. Call-to-action can be in the form of a call button, form submission, or a read more button. 

Therefore, you must make sure that the phone number is callable, the form is fillable, and the links embedded in the button are clickable. Providing this is important to lead your visitors to reach your business. 

Aside from the call-to-actions, when optimising your website, you must also focus on enhancing your product or service pages to rank better on organic search, case studies pages to provide more authority to your business, and the about us page to provide information about your business as well as contact information. 

3. Make Your Site Load Faster

Not only focus on the content, but you must also pay more attention to the user experience. One of the user experience aspects you should care for is page load time. Google wants to give its users the greatest experience possible, and one of the biggest metrics is the speed at which your website loads.

Google will rank your website higher as quickly as it answers to searches. Likewise, a fast page load will also decrease the bounce rate or the number of visitors leaving your site before finishing the search journey on your site. 

To make your website load faster, you can optimise the image on it, use dependable web hosting, ensure its mobile-friendliness, delete any extraneous plugins and scripts, remove spam comments, fix broken links, and many other tactics. 

4. Build Website’s Authority

The next step on how to generate SEO leads is building the site’s authority. You will be more effective at converting leads into sales the more you establish yourself as a leading expert in your field. You can accomplish it by publishing many insightful and valuable content. 

Google will also start to perceive you as an authority and rank you higher in search results when other prominent professionals connect to your content.

Regarding converting leads into revenue, prospective clients will recognise your value when they discover that well-known individuals are referencing your material. 

5. Share Your Content on Social Media

Working on your website to gain leads through search engines might be beneficial, but there is one more step of how to generate SEO leads you can do: share your content on your official social media. If you can leverage various platforms to reach audiences, why not?

Most likely, your brand is already well-known to your social media followers, but they might not have shown interest in using your brand yet. Thus, you must grab their attention on social media by sharing articles, testimonials, case studies, and other pieces that reveal your reputation. 

6. Build Backlinks

Link building is essential for brands to enhance their credibility and search engine rankings. Backlinks are a key factor in Google's ranking system because the more credible you seem, the more trust people will place in your brand. This increased trust encourages potential customers to explore your offerings and eventually make purchases.

There are various methods to build backlinks, including guest blogging, content marketing, and influencer marketing, etc.

7. Connect with Customers Through Marketing Emails

In addition to the indirect strategies mentioned for generating SEO leads, you can take a more direct approach by reaching out to customers via marketing emails.

Regarding this, you can collect email addresses and send newsletters featuring promotions, insights, and valuable content related to your brand.

Effective marketing emails can transform warm leads into sales opportunities, so it is important to include calls to action (CTAs) or links to your website. While direct outreach can be beneficial, avoid overwhelming recipients with too many emails or aggressive sales tactics.

Remember, the primary goal of marketing emails is to convey your message and demonstrate value to potential customers. Therefore, you must ensure that your communication is clear and engaging to minimise the risk of unsubscribes.

Conclusion

Those are the A to Z of how to generate SEO leads you can learn and implement in your business. Overall, you can employ SEO to get more leads for your business, but you must note that not all leads can turn to customers immediately. Thus, you must pay attention more to the hot and warm leads while looking for new potential customers. 

Then, you must also maintain and increase your position on search results by implementing comprehensive SEO best practices. In this case, you can entrust SEO Services by cmlabs. Talk in a meeting about your SEO needs now for free!