How to Increase Domain Authority? 6 Easy Steps to Success

Domain authority is one aspect that Google considers when ranking pages in search results. If you want to maximize your website's ranking, you should know how to increase domain authority.

Different from other SEO aspects, domain authority involves connections with external parties of the website. That is why, in this case, you will need a more specialized approach.

The article below will help you get deeper into domain authority explanations and discuss strategies on how to increase domain authority for your business. Hence, make sure you read until the end!

What Is Domain Authority?

Domain authority is a website reputation score developed by Moz software company that evaluates overall website and SEO performance. This authority shows the search engine trust in your website to get a chance higher ranking on search results.

Basically, domain authority is a metric, so it has a grade called domain authority score. Domain authority score is measured by a 0-10 scale based on how your website performs on search engines compared to your competitors. The higher your domain score, the greater your performance on search results.

How Is Domain Authority Score Calculated?

Based on a 100-point scale system domain authority has, it can be categorized into “good” or “bad.” There is no specific benchmark for website authority scores because this metric is comparative.

This means that you only need to have a higher score than the competitor you want to outrank. For example, if your website has a website authority score of 25, that might seem low, but compared to your industry score, which has an average score of 20, then your score is quite good.

Moz uses several factors to calculate website domain authority, but the most significant one is the backlink that points to your domain.

Calculation of domain authority score involves machine learning algorithm predictions on how often Google shows the domain in search results. 

There are some important factors related to domain authority, including:

• Link profile, this includes overall websites linking both internally and externally, so it is important to build well-structured internal linking and high-authority backlinks from reputable sites.
• Root domains, besides a number of your backlinks, if it's from a single website, it is still considered as one root domain, so make sure you have backlinks from different authority websites.
• Spam score, this aspect evaluates websites and checks if there are any manipulation or spamming issues on a website.

How to Increase Domain Authority

Domain authority is not a ranking factor, but the aspects considered in calculating domain authority include metrics that can influence ranking factors, such as backlink quality.

So, here are the steps you can take on how to increase domain authority:

1. Get High-Quality Backlinks

Backlink is one big aspect to consider in calculating domain authority. It also becomes a Google ranking factor. More backlink from high-authority websites indicates that your website is high-quality and worth referencing.

Here are some tips you can do to get high-authority backlinks:

• Write guest posts for reputable websites that are relevant to your business.
• Creating easy, shareable content.
• Collaboration with influencers and bloggers.
• Create business social media that links to websites.

2. Create Linkbait Content

Linkbait content is a strategy you can use to attract and encourage other people to point a link to your website by creating high-quality, credible, relevant, and valuable content.

There are various linkbait content you can try, such as press releases, study cases, and research. To make sure your content performs well, you need to create engaging content based on current trends.

The more high-quality your content is, the more chance you get high-authority backlinks. Because of its wide reach, you will get more variation in the root domain. It will also attract organic traffic that visits your websites.

3. Linking Audit

Having low-quality backlinks can be risky for your website's authority and ranking. In some cases, spammy links can lead to penalties from Google as it can assume that your website is doing black-hat SEO. That’s why you need to do regular linking audits.

Linking audit involves reviewing and evaluating the quality of internal and external links your websites have to make sure they run properly.

Sometimes your internal link can break or error because of some changes made on a website like site migration, changing URL, or content restructuring.

In spite of the problems with internal links, backlinks also need to be audited to make sure there are no spam links pointing to your website.

You can disavow bad links with the help of Google Search Console, as a result, the crawler will not include spam backlinks within the indexing process.

4. Optimize Your Website Structure and User Experience

Another step to increase domain authority is optimizing website structure and user experience. You can start by creating a sitemap that contains all important aspects of your website, this can help Google navigate and index your site more easily.

Next, you can make sure that your site is safe by getting an SSL certificate and using HTTPS in your domain. Adjust your website design to responsive design and make sure it's well-compressed to increase loading speed. 

5. Improve Internal Link

Providing well-structured internal links can help search engines crawl and index your site. You can optimize your internal linking by using anchor text on your article, prioritizing to link to your top pages, creating clear site architecture, and distributing it properly.

Many aspects build domain authority, including backlinks, internal links, and link bait content, that have a big impact on search ranking. So, it is important to consider domain authority in SEO strategy.

6. List Your Websites in Relevant Directories

Last but not least, you should list your websites in relevant directories that provide business listings. Listing to directories is an affordable and easy strategy that search engines can consider to confirm your website's trustworthiness.

For example, if your business is in the field of food supply you can register your website to directories such as USDA’s Local Food Directories, Eat Well Guide, or FarmersWeb that not only help you build authority but also help you connect to specific customers.

Conclusion

Building domain authority is one of the most important steps for business as a benchmark for website trust and authority. In other words, the higher your domain authority scale is, the greater the chances you will get top ranking on search engine results.

Since building domain authority involves external relations and needs a specific approach, you can rely on SEO Services by cmlabs to assist you. With a professional and experienced team that has helped well-established business partners, cmlabs can help you to increase your business credibility and visibility.

Don’t wait any longer! Contact our marketing team now to get a free consultation!