7 Link Building Strategies for SEO, A 2024 Guide to Note!

If you are working on SEO for your site, you must be doing activities that boost your performance and improve rankings to attract as many users as possible. You will gain more revenue for your business the more Google traffic you obtain. 

Yet, there is one thing you should pay attention to aside from leads. Yes, it is the site authority. One of the most strategic ways to increase site authority is by utilizing link building. If you still have zero knowledge on how to do link building for SEO, this article will help you learn the A-Z. 

What Is Link Building?

Before exploring link-building strategies for SEO, you must understand the concept of link-building and why it is important to your business. Link-building is the process of obtaining links to your website from other websites and placing them on their pages. 

When these links appear on other websites, Google recognizes them as endorsements of your website's relevancy, which will consequently raise your website's ranks in search engine results.

Then, why is link-building important? Building links from other websites demonstrates to potential readers that your content is interesting enough for them to want to link back to it.

In addition, this aids search engines in identifying the most and least popular topics, enabling them to filter and provide pertinent search results.

 7 Link Building Strategies for SEO

To build a backlink in your site, there are some strategies you can adhere to, such as:

1. Perform In-Depth Keyword Research

Just like other SEO tactics, it is important to conduct keyword research so that when people look for the topic you cover, they can find yours and link to it. To do so, you can use tools like Google Keyword Planner and look for high-search volume keywords with less competition. 

In addition, you can target long-tail keywords for better value. This will raise the possibility of obtaining backlinks from unrivaled publications that discuss related subjects but do not go into as much detail as yours does.

2. Create Valuable Content to Link

Keywords are essential, and so is creating valuable content out of them. Moreover, you can encourage other parties to link to yours and ensure that yours can give more value. Some content you can make are how-to guides, visually appealing blog posts, resource pages, and many more. 

After that, you can propose your content to the creators. If the author learns of something worth including, they may update their article. And as part of their citation, you might get a backlink.

2. Propose Replacement for Broken Backlinks

This backlink-building strategy involves finding broken links on reputable websites and proposing to them that you can fix them by linking to yours. The tactics are, you can find broken backlinks in the tools you can find on the internet, and then you can email the site owners to tell them that they have broken backlinks. 

After that, you can offer why your links are great options to replace the broken links. Since nobody wants broken links on their website, this is an excellent link-building strategy. Furthermore, you are offering them a simple fix. 

3. Create Links with Related Websites

When you want to create links with relevant sites, there are two aspects you should pay attention to:

• The topic relevancy: It is imperative that the websites you are connecting to contain content relevant to your site's subject matter. This way, visitors to your site via such links will know why they are seeing stuff about your site on their screens.
• The site relevancy: Although the subject matter must be pertinent to yours, you also need to find out the website's domain authority (DA). This is because the value of the link you obtain increases with DA.

In addition, you must ensure that the links are not paid links because too much advertising on a website will result in penalties from Google. 

4. Obtain and Copy Backlinks from Competitors

An important consideration when creating a link-building SEO plan is the backlink profile of competitors. In this case, you might be able to persuade the author to link to you rather than your competitor if you have an improved version of their page. By using this link-building strategy, you can get a competitive advantage.

Aside from that, you can replicate the competitor's backlinks strategies. A publication that conducted an interview with the CEO of your competitor, for instance, might be keen to interview your CEO as well. You may fill in any backlink gaps by using this strategy.

5. Produce Visually Appealing and Shareable Assets

Visual assets, like infographics and videos, are popular on social media since they are shareable and embeddable in articles. If you want to increase the amount of people who see you or your business, you might want to think about making an infographic or video that explains a certain subject.

Infographics are excellent since they can be shared on social media and utilized in blog posts. They're also simple to read and comprehend.

6. Utilize Influencer Marketing

As the online and social media platforms develop, you can find influencers anywhere, including those with the same expertise and field as your niche. Influencer marketing is also seen as a modern way of advertising compared to TV commercials and printed ads. 

When the influencers write for your website, share their experiences working with you, or promote the fact that you featured and quoted them in your article, they typically add links from their social media profiles, which makes them excellent backlink builders as well. 

7. Do Guest Blogging

Guest blogging is one of the popular link-building strategies for SEO where you can get links back to your site from others. 

To do so, you can find a website publishing content pertinent to your niche and propose your content as well as ideas. They will post it on their website and give you credit for authoring it if they think it is good and will help their audience. 

Those are the steps on how to create a link to a website you can employ for your website. Backlinks seem promising, but you must ensure that you plan them effectively since they will affect your credibility and authority. 

If you lack the resources to do link-building strategies for SEO, you can work with an SEO link-building agency. This kind of agency usually provides backlink-building services based on your niche and needs. 

Regarding this, you can work with SEO Services by cmlabs that provide not only backlink strategies, but also keyword research, technical SEO, local SEO link-building, on-page SEO, and other SEO tactics based on your needs. Secure a meeting now and tell us your SEO needs for free!