What Is an SEO Agency? What They Do & How They Can Help You

Applied SEO practices can be challenging for most people, but nowadays, you can choose an SEO services agency to help you.

An SEO agency is a company that provides services to help business owners succeed in search engine optimization practices.

Read the article below to find out what SEO agencies do specifically and how they can help your business grow!

What Is an SEO Agency?

Search engine optimization (SEO) agency is a business that provides a range of services related to SEO, including the development of SEO strategies, the creation of content, and the implementation of technical SEO solutions.

An SEO agency's goals are to assist clients in enhancing the performance of their websites, increasing organic traffic, improving search engine rankings, and attracting new customers.

By using an SEO agency, businesses can enhance their online presence, reach a larger audience, and grow stronger in the digital realm by attracting more potential customers through better search engine performance.

What Does SEO Agencies Do?

You might be looking for an SEO agency for your business but still unsure and clueless. So, here is the detail of what does an SEO consultant do for your business:

1. Construct SEO Strategy

The main point of what does an SEO agency do is to create SEO strategies. The strategy designed by the SEO agency must consider the client's needs. So, the first thing an SEO agency needs to do is analyze the SEO strategy that has been created and designed by the client.

Based on the findings of the analysis, they can develop new strategies. It will either enhance the existing SEO Practices or create a new SEO strategy.

2. Produce Content

After the strategy is developed, the SEO agency will help the client to produce content. SEO agencies can create content by considering keywords, competitors, and content optimization.

An SEO agency will also help their client to write and create content that is optimized for the targeted SEO keywords to help it rank higher in search engine results.

The type of content can vary, including website articles, landing pages, social media content, services pages, descriptions of service product offerings, and other related things.

3. Develop Local SEO

If your business targets a local audience and aims to drive relevant traffic and attract more customers, an SEO agency can help you create effective local SEO strategies. 

Essential local SEO practices include generating positive online reviews, optimizing your Google My Business profile, targeting local keywords in your content, and improving your local search rankings.

4. Enhance On-Page SEO

In the context of search engine optimization (SEO), the term "on-page seo” refers to a process that evaluates various aspects of a website and optimizes it for better performance. Those aspects could be technical SEO, web speed, URL and structure, internal link, meta title, and meta description.

5. Enhance Off-Page SEO

Unlike on-page SEO, off-page SEO focuses on improving website rankings through external factors. This includes strategies like social media engagement, video marketing, and link building.

6. Optimize Mobile SEO and ASO

Mobile SEO focuses on enhancing your website's visibility in mobile search engine results pages. App store optimization (ASO) works to increase your app's visibility in app stores. 

This process involves optimizing app keywords, tailoring content for smaller screens, improving page speed, and using structured data.

Why You Should Hire an SEO Agency?

Working with an SEO agency is very beneficial for your business. SEO agencies have more knowledge and experience related to SEO practices that you may not have learned before. 

SEO agency companies can help your business minimize costs and time because they have expert resources so that the work will be more focused, fast, and precise.

What Does an SEO Services Agencies Include?

SEO agencies provide a variety of services aimed at improving website performance. If you hire an SEO agency, here are some of the services you can expect:

1. General SEO: SEO agencies focus on implementing general SEO strategies to help websites compete effectively on search engines.

2. Local SEO: This service is crucial for businesses targeting a local audience.

3. SEO for Enterprise: Large-scale companies use these services to enhance growth and address specific SEO challenges.

4. SEO for E-commerce: These services aim to boost performance and competitiveness in e-commerce search results.

5. SEO Audit Services: An SEO agency will conduct audits to provide business owners with insights into their current SEO practices.

6. SEO Consulting Services: For companies managing their own SEO but encountering issues, SEO agencies offer consulting to identify problems and suggest solutions.

4 Tips to Choose the Best SEO Agency

There are some tips that you can follow to make it easier for you to choose the best SEO agency partner, which is:

1. Define Your Goal

Before choosing an SEO agency, you should determine your business goals and make them clear and directed. When you know what you want to achieve, it will be easier to choose which SEO agency can meet your business needs.

2. Do Research

When you know what you want to achieve in your business, it’s time to start looking for an SEO agency candidate. Track testimonials, case studies, awards, and the reputation of each candidate company that you will use. 

You can also read reviews from clients who have used their services, which can be accessed via Google Reviews. 

Tips on what to look for in an SEO agency: Make sure that the agency you choose meets the following criteria:

• Have a proven track record in your industry. 
• Have transparent communication and be clear about their processes, strategies, and progress. 
• Don’t offer one-size-fits-all solutions.
• Offers a full range of SEO services. 
• Implement white-hat SEO services.
• The pricing aligns with your budget. 

3. Ask Recommendation

If you've done your research but need help choosing one because the SEO agencies you're looking at have the same good reputation, it may be time to ask your business partners who they've used and what they thought.

4. Check Pricing and Services

When you have researched the company's reputation, you can also compare services and pricing between companies. 

Look for SEO agency companies with affordable service prices that fit your budget, and pay attention to the services they provide. 

Some SEO agencies have services that use the latest technology tools they develop themselves, so it can be a plus point if they differ from the others.

Conclusion

After you know what is an SEO agency, what they actually do, and how to choose the best one. You can think clearly and consider whether your business urgently needs to hire one.

If you’re looking for the best SEO agency to help you level up your SEO practices, SEO Services by cmlabs could be your perfect partner. With our special strategies and professional teams, we're ready to boost your search engine rankings and help your business grow. 

We also have a strong ecosystem to support our transparent reporting, Sequence Stat. To find out more about cmlabs SEO services agency, get in touch with our marketing and get a free consultation for your SEO needs today!