Programmatic SEO: Massive Content Production in a Short Time

In the world of digital marketing, SEO is not a foreign term. One strategy that can be used for digital business promotion activities is programmatic SEO.

This SEO strategy leads to the creation of unique pages, usually landing pages, aimed at the target audience.

Pages generated with this strategy are usually large in number and use templates.

But don't worry. This SEO program doesn't generate duplicates that can be judged as spam by search engines like Google.

To understand more deeply what programmatic SEO is and how to optimize website performance with this strategy, see the guide here.

What is Programmatic SEO?

Programmatic SEO is a method for effectively producing pages containing content from a database.

As the name suggests, this strategy relies on programs that can generate content automatically and publish hundreds to thousands of website pages at once.

These contents are created based on certain business niches. For example, websites like Tripadvisor have pages for all things travel.

Even though the system works automatically, this method cannot be applied to all niches.

Therefore, only a few business niches can use this SEO method.

Why is Programmatic SEO Necessary?

When your business is engaged in a certain niche, the amount of content you create will need to be personalized and optimized in order to increase visibility.

In this case, business people know their target market and use keywords to reach as many users as possible.

For this reason, the use of personalized website pages, especially landing pages, is important in this digital-based marketing activity.

This landing page needs to be designed for both desktop and mobile device users. Not only that, optimization through search with voice features (voice search) and on a local scale (local SEO) also needs to be done.

This SEO program focuses on creating pages with a good user experience and keywords based on high search volume.

Benefits of Using Programmatic SEO

Making website pages with almost similar content will be easier if done with a program.

Therefore, the use of programmatic SEO is very helpful in solving issues related to content production in large quantities.

The following is an elaboration of each point about the benefits of using the content production programming strategy: 

1. Generate More Content

The main advantage that is definitely sought in implementing this programmatic content production strategy is the greater amount of content.

The production of content with programs that have been arranged according to the needs of this business niche does not only produce one or two contents.

Through this SEO method, you can create content automatically with several keywords at once.

In other words, whatever keywords are included in the search query will automatically be used as the basis for producing content.

Even though it looks like a template, the content produced by this program can be integrated with each other automatically.

2. Saves Content Production Time

Generally, the manual content creation process will take a long time. A writer can usually create a maximum of two to three pieces of content per day.

However, with an automatic SEO content creation program, content production can be accelerated and does not require great effort.

The resulting content is in accordance with search intent and uses predetermined keywords.

3. Generate Organic Traffic Effectively

SEO-based content creation programs certainly have the main goal of effectively bringing in organic traffic.

Campaigns that use this SEO method can significantly increase a website's visibility on the SERPs.

Not only that, but content that is created systematically can open link-building opportunities and build domain authority.

These positive values can be achieved by creating authoritative and quality user experiences and content that match the information needs of internet users.

4. Displaying Personalized Content

In an increasingly fierce market, a business needs to have a unique identity. Not only in terms of visuals, the content produced also needs to have its own uniqueness.

Therefore, the content on the website also needs to be personalized so that it clearly reflects the brand for internet users.

Content created by programmatic SEO has its own unique value for its own business.

Business ideas entered in content creation programs can also be executed with systematically generated pages.

How to Do Programmatic SEO

After getting to know what the SEO program is and its benefits, it's time to understand how to apply this programming strategy.

Here are the main ways to perform SEO activities based on these automated content generator programs:

1. Keyword Research

As with website optimization strategies in general, the first step that needs to be taken in implementing this SEO method is to do keyword research.

To provide a detailed description, here are some steps that can be taken in carrying out this research activity:

• Searching for head terms: usually has a high search volume and many keyword derivatives
• Determine modifiers: can be said as a variant keyword that describes the head term

This keyword research can be done using tools such as Google Trends and the Keyword Ideas feature in Sequence Stats.

2. Content Templates

After getting the keywords needed, the next step is to create a content template.

Given the production of large amounts of content in a short time, creating templates is crucial to implementing the SEO strategy.

For this reason, it should be noted that the templates that are made are not very similar to one another. Notice which parts could be personalized to better reflect the brand's identity.

With various templates and customized information, the content on your website will not be considered spam, even though it looks similar.

3. Competitive Analysis

Creating content based on business needs alone is not enough. Pay attention to the competition in the market by conducting a competitive analysis.

At this stage, it is expected that business people can determine the main players in the market that are the benchmark for target keywords.

This scaled analysis can be done by looking at the pages that are in the top position in the SERP.

On the other hand, search for the keywords you want to target in the Google search field to see who your business's main competitors are.

4. Landing Page

After getting keywords and insights related to competitors, build landing pages on a large scale.

These pages can be created automatically with programmatic SEO by adjusting the search intent of the targeted keywords.

An example that can be seen here is an e-commerce website page that contains general information about products.

However, the differences between these product pages are in the benefits, specifications, and prices.

5. Link Building

The process of building links is not always absolute. Each company has its own way of building links that can strengthen a website's authority.

Generally, a website will increase its authority if it gets references from websites with other authorities.

The way to do link building quickly is to use quality backlink services that are in accordance with the business niche.

This is a guide about programmatic SEO and how to apply it to create large amounts of content in a short time.

So that website optimization efforts can be carried out in a measurable manner, be sure to use SEO services from specialists in their fields.

With the help of an SEO specialist, your website can be optimized with a measurable strategy and get an increased organic traffic.