A Complete Guide on How to Make an Attractive Landing Page

Landing pages are one of the vital pages that every website must have. In general, this one page can help you grow the business side of your website.

So, what is a landing page? The following is an explanation of how to make a landing page and some tips for improving its performance. Check out the full information below.

What is a Landing Page?

A landing page is a page on a website that functions as a response to clicks that occur on search engines or advertisements and is also referred to as a destination page, main page, or home page. Landing pages are usually linked with email marketing, social media campaigns, and search engine marketing.

This type of page is generally associated with a specific business objective. If you use a website for business, that also means you have to be able to make a good landing page. This is intended to direct users' attention to the product being promoted.

Marketing or campaign efforts using landing pages can provide much better results if users are successfully directed to relevant content that includes the promotion of the product.

The Importance of Having a Landing Page

If you do business using a website, there are many marketing strategies you can use to increase your income. One of them is a landing page, which is also called a destination page. A landing page is something that is mandatory and vital for those of you who are running a campaign to promote a product through a website.

In particular, this page has functions and objectives related to product marketing and advertising. This is because this page is able to encourage users to make purchases of the product being promoted. In order to encourage user interest, the main page must be able to provide product information that is interesting, accurate, and relevant.

Landing pages also have another goal, which is to get users one step closer to your company and products. That is why you need to know how to make a landing page. 

How to Make a Landing Page

There are several ways to create landing pages for your website. You can create attractive landing pages using WordPress, Visual Composer, Beaver Builder, and Elementor. Here's how to do it on each platform:

1. How to Make a Landing Page with WordPress

The first way to create a landing page is to use WordPress. Following are the steps to create a landing page using WordPress:

Login to WordPress

Before creating a landing page, you must first log in to WordPress. Please open the link 'domainname/wp-admin' in your web browser. Then, enter your username or email, as well as your password, to be able to log in to your WordPress account. 

Create a New Landing Page

The second step that you have to do after logging in to WordPress is to create a new landing page. On the WordPress dashboard, please click 'Page' then click 'Add New'. Then, write the page title you want. In this stage, you can also directly add content. After that, don't forget to click 'Publish' so that the page can be published.

Navigate to Landing Pages

To redirect the WordPress page to the new landing page you created, you can follow the steps below:

• Click the 'Settings' menu
• Select the 'Reading' menu
• Afterward click 'A Static Page' in the 'Your homepage displays' section to redirect to your new landing page
• Then click 'Save Changes'

Now, your website landing page has been completed. You can also customize the landing page to make it look more attractive to users.

2. How to Make a Landing Page with Visual Composer

Next, you can create a landing page using the Visual Composer tools. Follow the steps below:

Install the Visual Composer Plugin

The first thing you have to do is install the Visual Composer plugin. The process of creating a landing page using Visual Composer also requires WordPress as the medium. Follow the steps below:

• Log in to the WordPress dashboard first
• Then, from the ‘Plugin’ menu, choose ‘Add New’
• Look for the Visual Composer tool
• Click 'Install Now' to install this plugin on your WordPress
• Immediately activate Visual Composer after the plugin is installed

Create Landing Pages

Next, you will create a landing page by selecting the 'Page' menu, then selecting 'Add New with Visual Composer'. After that, you are free to customize the appearance of the landing page by using some of the templates or elements available there.

Publish Landing Pages

When you've finished designing your landing page, don't forget to publish it so that it can be accessed by users. All you have to do is click the check button on the bottom left, then click 'Publish' to start publishing it.

3. How to Make Landing Pages with Beaver Builder

You can also create landing pages using the Beaver Builder plugin, which you can install on WordPress. The following are the steps for creating a landing page using Beaver Builder:

Install the Beaver Builder Plugin

Just like Visual Composer, first of all, you have to install the Beaver Builder plugin on your WordPress site. In the WordPress dashboard view, you can select the 'Plugin' menu, then click 'Add New', and look for 'Beaver Builder'.

If it has been found, you can immediately click 'Install Now' to install the plugin on your WordPress site. Don't forget to activate the plugin immediately after Beaver Builder has finished installing.

Create Landing Pages

To create a new landing page, you can select the 'Pages' menu, then 'Add New'. After that, select the 'Launch Beaver Builder' menu to start creating your landing page.

Design Landing Pages

To improve the appearance of your website's landing page, you can take advantage of the many templates and elements in Beaver Builder. Designing a landing page using this plugin can make it easier for you because Beaver Builder already supports drag-and-drop systems and live editing.

Publish Landing Pages

If you have finished designing the landing page, you can click 'Done' to save changes. After that, don't forget to click 'Publish' to publish your new landing page so it can be accessed by users.

4. How to Make a Landing Page with Elementor

The last way to make a landing page is to use Elementor. Elementor is a WordPress plugin that has been used by more than 5 million people. That is why Elementor is regarded as one of the most user-friendly plugins. Here's how to make a landing page with Elementor:

Install the Elementor Plugin

First of all, you have to install the Elementor plugin on your WordPress site. In the WordPress dashboard view, you can immediately select the 'Plugin' menu, then click 'Add New', and search for 'Elementor' in the search field.

After that, click 'Install Now' to install the plugin. Immediately activate Elementor as soon as the plugin is installed.

Create Landing Pages

To start creating a landing page, you can select the 'Page' menu, then click 'Add New'. You can also customize it yourself, using various elements and templates available in Elementor. Make the appearance of your landing page as beautiful as possible to attract the attention of users.

Publish Landing Pages

If you are satisfied with the landing page that you designed before, don't forget to publish it so that it can be accessed by users. You can immediately click 'Publish' afterward. However, before that, you can also select the 'Preview' menu to ensure that the entire design is according to your wishes.

Tips to Make Better Landing Pages

Just creating a landing page is not enough. You need to know how to improve its performance. Here are some tips to make your landing page perform better.

1. Do A/B Testing

The first tip that you can use as a reference is to do A/B testing. If you have multiple versions of a landing page, you can compare which design is more optimal using A/B testing tools.

You can use tools from Google Optimize that are integrated with Google Analytics to perform A/B testing of your landing page. This tool also allows you to test multiple pages at once.

Google Optimize can also help you detect the causes of decreased traffic on your website. The process is very fast and easy because this test can be run in just a few clicks.

It should be noted, however, that the most important aspect of using landing pages for promotion is appealing copywriting. Here, implementing SEO copywriting is needed to get users interested in converting.

2. Monitor Conversions with Google Analytics

Google Analytics can help you determine target users for your website's landing pages. You can monitor how well your landing pages are performing by observing their conversion rates.

You can use Google Analytics to get useful new ideas for optimizing your landing page.

Thus, an explanation of the meaning, tips, and how to make a landing page that you must know. If you want to optimize your landing page well but don't have enough resources to do it, you can use SEO services as an alternative. This is because SEO services can help you optimize your digital business facilities both technically and non-technically.