Press Release Strategy: Definition and How to Create One

A press release strategy is one aspect that should not be forgotten in public relations. 

Press releases convey information about the company to the public, which will then be published in the press media. 

Press releases are also made according to the company's needs, such as the launch of a new product or service, to clarify the company's needs, such as the launch of a new product or service, to clarify. 

This article will discuss a press release, its purpose, and its types. Let's read it thoroughly!

What Is a Press Release?

A press release strategy or media release is a tool used to inform information related to events or things related to the company and needs to be known by the public. 

Press releases are made officially by the company and channeled through online media, television, or newspapers so that they can be shared with the public. 

In general, the text is only one to two pages long. However, the information must be comprehensive. The language used also needs to be easily understood by the public. 

That way, the press media that receives it can inform the contents of the press release appropriately and in context. 

The purpose of a press release is to improve the company's reputation, information transparency to stakeholders, provide company-related information to the public, provide clarification, and improve marketing efforts. 

So, when should your company make a press release strategy? 

There are several conditions that require you to release a press release, such as launching a new product or service, receiving an award, achieving a record, conducting a partnership or merger, holding an event, promotion, and clarification of an event or problem. 

Types of Press Release

After knowing what a press release is, let's learn about the types. There are various types of press releases that you can use for various needs, including:

1. Product Press Release

The first type is a product press release that informs the details of a newly released product, such as specifications, advantages, and other information. An example of a press release is as follows:

2. General News

General news is a press release made to report things that happen in the company, such as achieving a record, winning an award, or other events. Here is an example of a press release for general news:

3. Launch Release

The next type of press release is a launch release which is published to announce a new idea or plan, such as the launch of a new product, a new website, and so on. 

It is almost the same as a product press release but does not include product details and specifications. Generally, a launch release is also accompanied by a follow-up press release containing more detailed information from the plan that has been stated. 

4. Event Press Release

The event press release is a press release that describes an event that is being or will be organized by a company. The purpose of publishing it is to attract the public to attend the event. 

Here is an example of an event press release from cmlabs that informs the cmlabsclass event which is held every month.

5. Expert Position Press Release

This type of press release aims to spread information about a person's ability in a particular field. So, if someone is looking for someone who has that expertise, they can use this press release as a reference. Here is an example of an expert position press release from cmlabs.

6. Executive, Staff, and Employee Press Release

What is a press release for executives, staff, and employees? Some companies launch this press release to announce new employees, who usually have important positions. 

Unlike the expert position press release, this press release contains biographies and photos of the employees in question. 

7. Partnership Press Release

This press release is intended to inform you about a partnership between companies. This press release can provide details of the partnership to stakeholders and consumers. Here is an example of a press release for a partnership from cmlabs. 

8. Rebranding Press Release

Finally, there is a rebranding press release that mentions a change in the image or branding of a company. 

The presence of this press release is important to voice the company's changes to the public, especially consumers so that they do not feel unfamiliar with the rebranding. 

Tips for Making a Press Release Strategy

Knowing a press release strategy is important, but understanding how to make a press release strategy is also essential. 

You need to consider several things to create a press release strategy that can convey company information effectively. The tips for making a press release strategy are as follows:

1. Make it Detailed but Not Wordy

The first tip for making a press release strategy is to make it detailed, but not wordy. This means that you have to pay attention to the information written in the press release. 

You need to make sure that the information covers everything that is needed, but it is still comfortable to read because it is concise and clear. 

2. Provide Clear Information

Apart from being straightforward, a press release should also contain clear information. If you are creating a press release event, then include a specific time and place. 

Keep in mind that the purpose of a press release is to provide information to the public. So, make sure your press release has conveyed information clearly and effectively.

3. Insert Contact Information

Finally, you need to insert credible contact information, such as the email or phone number of the company or employee concerned with public relations matters. That way, the press media or the viewing public can contact the existing contacts.

Providing correct contact information also prevents the risk of spreading fake news. In addition, it is important to make sure that your press release uses official company letterhead to ensure its authenticity. 

Conclusion

That was the discussion about a press release strategy and other details that you can learn before making a press release. 

As one of the marketing strategies, press releases strategy are very important for companies because they are a means of conveying company information to the public. That's why your public relations team needs to create press releases carefully. 

However, you don't need to worry about the difficulty of making press releases because you can take advantage of Press Release Article Services for your company. Tell all of your business writing needs for free to cmlabs marketing team now!