12 Best Online Marketing Strategies, Easy and Effective!

Did you know that in 2023, 2.64 billion customers were recorded to have made purchases online? This number indicates that at least 1 in 3 people prefer online shopping.

Consequently, as a business owner, you need to know the most effective online marketing strategy to attract potential buyers.

Don’t worry! cmlabs has summarized 12 online marketing strategies that you can apply to maximize your business revenue. Check out each step below.

12 Online Marketing Strategies to Increase Business Revenue

According to the ECDB Journal, global market growth is predicted to increase up to 20.6% by 2026. Therefore, don't let your competitors surpass you!

Here are 12 online marketing strategies that will help you dominate the digital market.

1. Social Media Marketing

It is undeniable that social media has become one of the most popular platforms for making online purchases.

All businesses, whether it is small or enterprises, need to build their branding through social media. In this regard, many platforms can be utilized, such as Instagram, TikTok, Facebook, Twitter, or even WhatsApp.

Here are some online marketing tips through social media:

• Create social media accounts and make them public.
• Build product branding by consistently producing unique and engaging content.
• Use aesthetically pleasing images and videos that highlight the product's advantages.
• Actively engage with followers through comments and direct messages (DM).

2. Create a Website for Your Products

To make your brand look more professional, you need to build a dedicated website showcasing the range of products you sell.

There are several things to consider when building a website as a way to sell products online, such as:

• Ensure it has an attractive appearance, is responsive across various devices, and aligns with your branding.
• Use fonts, colors, and visual assets that match your brand style.
• Upload product images in high resolution and adjust their format to avoid blurriness.
• Provide clear and informative product descriptions and prices alongside the images.
• Display some testimonials from other customers.

3. Optimize Visibility on Search Engines (SEO)

If you already have a website, the next step is to maximize its visibility on search engines like Google, Yahoo, and others. 

According to HubSpot's research in March 2023, 86% of consumers consider search engines as their primary destination for obtaining information before purchasing products.

Therefore, it's important to maximize your website's visibility on search engines with the help of SEO.

Some steps that can be taken include:

• Conducting keyword research to identify the most relevant and beneficial keywords for your target customers and business. To do this, use tools like Google Keyword Planner.
• Regularly produce articles or blogs. Ensure the content is relevant, informative, and contains targeted keywords.
• On-page SEO optimization by paying attention to meta titles, meta descriptions, heading tags, and URL structure.
• Off-page SEO optimization by building backlinks to maximize domain authority.
• Ensure that the website pages are user-friendly, responsive, and have fast loading times.

4. Sell the Products on Marketplaces

Nowadays, you can sell your products online on several marketplace platforms that your target market frequently visits.

For example, if you're trying to sell products to consumers in Indonesia, you need to research some of the most visited online marketplaces within the country. Don’t forget to make sure you understand the terms and conditions of each marketplace.

5. Influencer Marketing

If organic online marketing strategies feel less effective, you can try influencer marketing.

This process involves collaboration between businesses and influencers or KOLs as they are influential figures with many followers on social media.

Here are some tips you should follow:

• Find influencers relevant to your business niche. If your business sells cosmetics, make sure the influencer you collaborate with is also an expert in that field.
• Research influencer rate cards to understand the estimated costs.
• Determine the objectives of the collaboration and ensure that the influencer fully understands the proposal.

6. Use Ads Features

Online marketing can now also be maximized through the use of ad features. Whether through social media or search engines, you can maximize digital campaigns with these ad features.

However, to make this strategy effective, you need to ensure several things below:

• The advertised content is unique, engaging, and has selling power.
• Identify target audiences specifically to ensure ads are on target.
• Monitor ad performance regularly. Things to monitor include the number of views, interaction rate, conversions, and ROI.

7. Join Buying and Selling Forums

You can also join buy-sell communities as a way to market food or goods online.

These forums can easily be found on several social media platforms or websites. By joining these forums, you can sell products specifically based on their types.

For example, if you sell sports equipment, you need to join specific buy-sell forums whose members are sports enthusiasts.

Thus, the potential for sales will increase because the audience seeing your products are people who actually need them.

8. Affiliate Marketing

Affiliate marketing is an online marketing strategy where you pay others, usually called "affiliates," to promote your products.

The way it works is quite simple, you just need to provide links to the affiliates, and they will use these links to promote your products.

Each time a consumer purchases a product through that link, the affiliate earns a commission. This marketing strategy not only helps increase sales but also expands brand reach in the digital realm.

9. Email Marketing

Email marketing is another highly effective online marketing strategy especially to capture customers' attention because of its personalized nature.

To persuade potential customers to open the emails you send, you need to use catchy yet not overly gimmicky subject lines.

Don't forget to include product preview images along with links directing to the product page (on a marketplace or business website). Also, avoid sending too many messages that may cause the email to be flagged as spam.

10. Use Live Features

Nowadays, many businesses have been leveraging live features to sell their products.

With this feature, you can interact directly with potential buyers, answer their questions, and explain product details in real time.

To make it even more attractive, you can offer limited-time discounts or special offers during the live session. This way, potential buyers will feel the need to purchase your product as soon as possible.

11. Offer Discounts or Giveaways

Aside from focusing on online selling, you also need to build relationships with target consumers. One effective way to do this is by hosting giveaways or offering discounts on specific days.

For example, if you run a food and beverage business, you can invite your target audience to upload videos while they are enjoying your products, and the winner will receive a giveaway prize. This way, they will be motivated to buy your product so that they can win the challenge.

12. Marketing Mix Strategies

Many novice entrepreneurs wonder how to quickly sell new products in the online market.

One of the most effective approaches is the marketing mix. 

This strategy combines several elements that are believed to have a significant impact on sales, known as the 7Ps:

• Product: The item being sold must be of guaranteed quality to compete with competitors.
• Promotion: It is important to maximize promotional efforts across various media to increase brand awareness.
• Place: Refers to distribution channels and product supply chain management.
• Price: Pricing should be determined by calculating production costs, competitor prices, demand quantity, and desired profits.
• Participants: Anyone who can influence the customer experience.
• Process: The stages customers go through from initial interaction with the brand to ultimately deciding to purchase the product.
• Physical Evidence: All aspects that support customer confidence in the quality and value of the product.

That was all the explanation on how to sell products online to help businesses compete in the digital sphere.

If you're a business owner interested in implementing SEO strategies for your business, then SEO Service by cmlabs can assist you. We have a team of experienced SEO experts who can address various client issues in all niches.

Let's collaborate now and enhance your business visibility and authority on search engines! Contact Our Marketing team.