We use cookies

This site uses cookies from cmlabs to deliver and enhance the quality of its services and to analyze traffic..

Explore various topics related to digital marketing, technology, and more.

Speech Writing: Definition, Structure, and How to Create It

Last updated: Jul 01, 2024

Disclaimer: We regularly update our References with new knowledge based on in-depth research on some reliable sources and authorities. You may potentially visit the cmlabs References through external links by third parties. Hereby, we do not investigate or guarantee the accuracy and reliability of external links or information provided by third-party websites.

Giving a speech in public is one of the activities that you can encounter at school or in company meetings. To be able to make an interesting speech, you need good speech writing skills. 

In general, speech writing is a method of conveying thoughts or messages using appropriate expressions. With careful preparation and a clear script outline, you can deliver a speech that is natural and full of value. 

This guide will take you through the ins and outs of speech writing and how to write the right speech script to make it more interesting. Check out more information below. 

 

What Is Speech Writing?

Illustration of creating a speech writing script.
Figure 1: Illustration of creating a speech writing script.

As mentioned earlier, speech writing is a tactic for delivering a message in public with the right expression. Generally, this writing technique is no different from other narrative writing. 

Speech writing is also known as the technique of writing speech texts. A speech is a formal delivery in front of an audience with a specific purpose. 

When writing a speech text, you need to pay attention to several aspects, such as clarity (the speech should be simple and easy to understand), consistency (the speech should be consistent and coherent), and density (the speech should be concise). 

However, besides these aspects, you also need to know the signs of good speech scripting. Good speech scripting is the art of organizing words and ideas into a compelling, coherent, and memorable message that can be received by the audience.

Furthermore, a good speech must fulfill the following mandatory elements:

  • The speech giver must understand the purpose of the speech and the type of audience involved. 
  • A well-crafted speech can convey the main message, where the audience can truly understand the point of the speech and remember the points. 
  • A good speech is structured with an interesting opening, a coherent body, and a conclusion that emphasizes the main message. 
  • Good speech scripting should include engaging content, where the speaker is able to craft stories, examples, or anecdotes that are relevant to the audience so that they can connect intellectually and emotionally with the message. 

 

Speech Writing Format

To compose a speech script, it would be better if you understand the speech writing format. That way, the script will be more structured and easy to understand. Here are the parts of a speech script that you need to know. 

 

1. Title

The first part of the speech script is the title. In making a speech title, make sure you include a speech topic that can attract the audience. 

 

2. Introduction

After finding the title, you can continue with the introduction. In this section, you can address the audience, such as "Dear Sir/Madam", "My Respect", "My Pride", "Good morning, colleagues", and so on. 

Then, don't forget to briefly introduce yourself and introduce the topic of the speech. 

 

3. Contents

In the body of the speech, you will explain the theme in detail. However, you have to make sure to write it clearly and specifically so that the explanation can be conveyed clearly. 

There are three ways to deliver the content of a speech, including:

  • Strengths and weaknesses: You can convey the advantages and disadvantages of the topic. For example, let's say you are presenting the theme of "investment in the digital age". You can explain the advantages and disadvantages of investing in the digital era. 
  • Cause and effect: You can write down the causes of a phenomenon that you bring up in your speech. For example, you can talk about "stunting in children" and explain the causes of the problem and its impact on health and society.
  • Problems and solutions: With this method, you can discuss the problem presented in the speech and provide a solution. 

 

4. Conclusion

The conclusion summarizes the speech that was delivered. To make it more interesting, you can include a specific call-to-action that invites the audience to act directly. 

 

How to Write a Speech Script

After understanding the speech scripting format, let's learn some tips for writing a speech that can be applied to your speech script writing process. The speech writing tips are as follows. 

 

1. Make a Script Framework

The first thing to do when creating a speech script is to create an outline. The outline can be in the form of main points according to the speech scripting format. You can organize it from the opening to the conclusion. 

 

2. Create an Introduction

The introduction is very important to grab the audience's attention. A study shows that an audience that is interested in something will only pay attention to it for 15-20 minutes. 

In fact, another study mentioned that audiences will stop listening to you in less than 10 minutes. That's why a positive first impression at the beginning of your speech will increase your chances of capturing the audience's attention in the midst of their attention span. 

Here are some opening tips that you can practice in speech scripting:

  • Introduce yourself and your topic confidently and provide supporting data to make it more convincing. 
  • Address the needs of the audience and how your topic will answer their needs. This technique is suitable for new product or service launch presentations. 
  • If possible, give an estimate of the length of your speech so that the audience can imagine how far you will go and how long they will have to pay attention to you. 
  • Briefly describe the three main points you will make in the speech.
  • Tell the audience what you want to achieve with this speech so that they can be interested in listening to you further.

 

3. Writing the Speech Content

The next step is to write the body of the speech. This section contains the most information so providing visual elements, new facts, and creating presentation slides can help support your speech and keep the audience focused. 

In writing the body of the speech, you need to focus on the outline so that the discussion doesn't branch out so that what you say is in line with the main message of the speech. 

In addition, to get the audience engaged with the topic, you can conduct a quick survey to see their views on your topic. 

 

4. Close the Speech 

The last step of speech scripting is closing the speech. In this section, you can restate the key points of the speech. 

Although restating the points may seem repetitive and boring, it can help your audience learn and recall what you have said.

Then, to make your speech even more brilliant, you can close it with a motivational sentence or a trigger question. Not only that, you can also include a call-to-action that invites the audience to do something you want, such as buy or subscribe.

That was the explanation of speech writing that you can learn so that you can create a speech that is not only interesting but also brings more value to the audience. To create a good speech, make sure your script is clear, concise, and relevant to the audience.

Tags

cmlabs

cmlabs

WDYT, you like my article?

Need help?

Tell us your SEO needs, our marketing team will help you find the best solution

Here is the officially recognized list of our team members. Please caution against scam activities and irresponsible individuals who falsely claim affiliation with PT CMLABS INDONESIA DIGITAL (cmlabs). Read more
Marketing Teams

Agita

Marketing

Ask Me
Marketing Teams

Destri

Bizdev

Ask Me
Marketing Teams

Thalia

Bizdev Global

Ask Me
Marketing Teams

Irsa

Marketing

Ask Me
Marketing Teams

Yuliana

Business & Partnership

Ask Me
Marketing Teams

Rochman

Product & Dev

Ask Me
Marketing Teams

Said

Career & Internship

Ask Me

Interested in joining cmlabs? Boost your chances of becoming an SEO Specialist with our new program, cmlabs Academy. it's free!

Check

There is no current notification..