Changing the way you receive insight through tools and analytics
Continues learning of on-going lifetime risk in keyword
Niche/market monitoring and prioritization
Early detection of anomalies of Google SERPs
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SEO Strategist

SEO Strategist Job Field

SEO Strategist (Search Engine Optimization Strategist) are responsible for planning and implementing SEO strategies for clients. They are responsible for monitoring and analyzing website performance so that it will be optimal and has good organic search performance. An SEO strategist is generally goal-oriented and has a great deal of attention to detail. These professional actors also have good intra and interpersonal skills because of having the urge to interact with clients and collaborate with the company’s team to ensure that the strategies run smoothly and the goals are achieved.

Duties and Responsibilities of SEO Strategist

  1. Have the ability to analyze client websites and identify site performance issues
  2. Determine KPIs that are in line with the client's business goals
  3. Develop and implement an SEO strategy to achieve agreed KPIs
  4. Collaborate with other teams in implementing SEO strategies and monitoring ongoing performance
  5. Have a strong and experienced data analysis skills using the appropriate SEO tools
  6. Take full responsibility for the success of the SEO strategy that has been implemented
  7. Report the performance of organic search websites to clients on a regular basis

The Skills SEO Strategist Should Have

An SEO strategist is required to have certain abilities in order to carry out tasks optimally and have a positive impact on the company. The following points below are the abilities an SEO strategist must have.
  1. Understand the use of SEO tools
  2. Experienced in addressing the impact of technical structures, design, aesthetics, content, navigation, information architecture, performance and functionality of the components on a website from an SEO perspective
  3. Keep up with industry trends, algorithm changes, and SEO best practices
  4. Have a good communication skills and able to present ideas in an accurately and coherently
  5. Have an analytical and critical mindset in analyzing large amount of data to make applicable recommendations

Software and Tools that SEO Strategist Should Master

1. Keyword Research Tools

Keyword research is aimed to find keywords that are used by users when they are looking for products or services offered by a company. To do this research, a keyword research tool is needed to identify the words or phrases that people use to find information on search engines. These tools provide complete SEO information like keyword volume, competition, CPC, top ranking pages, etc.

2. Web Analytic Tools

Shortly, Web Analytics is the data behind a website. Web Analytics Tools allow SEO Strategists to view this data and turn it into a variety of in-depth reports. This report can help to find out who and where people view the company site, how many people use the company's products, how long visitors will stay on the page, and more. Using these metrics, an SEO strategist can make data-driven decisions and customize website designs, marketing strategies, products, and other aspects in order to grow business.

3. Google Workspace & Microsoft Office

These softwares are the most basic tools used by almost all companies. This software has many uses ranging from typing, counting, to displaying visuals.

4. CMS Software

CMS (Content Management System) is used to create digital content or website content. CMS software is a bundled set of applications that allow programmers and content creators to design and redesign web templates and articles.

This software is used to create web pages, distribute content, and manage websites. CMS allows users to write, design, and publish media content on websites. Every website today has a CMS software that provides back-end support and helps make content attractive to users.

5. HTML/CSS

HTML (Hypertext Markup Language) and CSS (Cascading Style Sheets) are the two basic languages that are used to build pages from a web. HTML provides a page structure, which is used to publish documents online, with titles, text, tables, lists, photos or include spreadsheets, video clips, and sound clips directly into the document.
Meanwhile, CSS deals with layouts for various devices. For example: color, layout, and fonts. This allows one to adapt the presentation to different types of devices, such as large screens or small screens.

SEO Strategist Educational Background and Experience

  1. Have strong experience and understanding about Search Engine Optimization (SEO) and Search Engine Marketing (SEM)
  2. Has more than two years of experience in managing marketing campaigns, both paid and organic search
  3. Have a solid understanding of conversion rate optimization, paid user acquisition, web analytics, etc
  4. Preferably a Bachelor degree from a related major (example: Marketing or Communication)

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Information

Before submitting your job application form, please check the following important things that must be included in your Curriculum Vitae:

  1. Personal information, including: full name, email, date of birth and address;
  2. Education details, from high school to college; Work experience, including part-time work if any; Attach other things that can enhance your self-promotion;
  3. For further information, please ask via email at recruitment@cmlabs.co
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