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SEO Specialist

SEO Specialist Job Field

An SEO specialist needs to know in the field of computers and technology, especially in the areas of programming and system analysis. For those who work in the IT, they must be familiar with this profession. SEO specialist or Search Engine Optimization specialist is a profession that has a close relationship with the digital world. The main job of an SEO specialist profession is that optimizing a website to have high rank so that it appears on the first page of the search engine like Google. Important note: this content is appropriate for beginners to advanced levels. Our specialist comes with approaches that differ from a broader point of view from general to specific case studies.

Duties and Responsibilities of SEO Specialist

As the name implies, search engine optimization means optimizing the search engine so that the duties and responsibilities of the SEO profession must be related to the search engine to optimize marketing websites.

1. Set a Content Strategy

The first duty of an SEO specialist is the ability to set up a good content strategy. The content that is made must contain a specific phrase or keyword so that the website traffic can rise.

2. Make a Report to the Client

One responsibility of an SEO is making a report in detail related to the website is being developed for the client. An SEO specialist must make the recap and report performance of the client’s website that has gone through the optimization stage.

3. Ensuring the Website is Perfectly Optimized

An SEO specialist must ensure the optimized website can entirely run on all platforms that can be used to access such as website, blog, and smartphone.

4. System Analysis

The next duty of an SEO specialist is that analyzing the system. An SEO specialist must understand and determine how the process of a system works, also the impact and influence on the optimized website.

5. Maintain and Increase the Website Rank

An SEO specialist also has responsibility in increasing the website rank on the search engine. Besides, SEO is required to be able to build and maintain the maximum traffic and profile of a website.

6. Create the Technical Architecture

An SEO specialist has to create and set technical architecture needed to make the SEO development process can run well and optimally.

Must-have Abilities

  1. Good command of website analysis techniques
  2. Have the ability to develop a website using JavaScript, CSS, and HTML
  3. Must update the latest information and understand the SEO (Search Engine Optimization) and SEM (Search Engine Marketing) flow
  4. Understand about Search Engine Algorithms
  5. Have the ability to increase the SERP (Search Engine Result Page) and also build the organic search traffic
  6. Mastering Google algorithm analysis techniques
  7. Have an interest in the field of digital marketing
  8. Have an understanding of blogging techniques, the use of social media, and knowledge related to SEO principles
  9. Understanding the mobile strategy related to SEO

Software That Should be Mastered

Working as an SEO specialist is not easy; some duties and responsibilities that an SEO specialist has cause them need required tools to facilitate their work. Many tools can be chosen to support the optimization process and analyze a website. Tools that can be used by an SEO specialist are:

1. Google Webmaster Tools

Google Webmaster Tools, or well known as Google Search Console, is an application that can help the process of SEO analysis on a website. By the help of Google Webmaster Tools, an SEO can manage a website based on the data that has been collected. These tools can help to increase the website Pagerank through the HTML refinement process, help the process of evaluating website performance, and can detect malware that harms website performance.

2. Google Analytics

Google Analytics is a free tool that is provided by Google and it can help an SEO to monitor the analytics site reports. This tool also functions to monitor the traffic that comes to the website, enables to recognize the behavior of customers based on accurate data, and monitor the navigation report and the important thing related to the website.

3. SEMrush

SEMrush is a tool that has a complete feature that can help SEO’s duties. Although it is paid, this powerful tool is worth trying. Features that SEMrush have are Competitor Analysis Features such as information related to the source of backlinks, search traffic, and other information related to competitor analysis. Keyword Search feature that related to the keyword research, search volume, link building, and others that related to how to increase the search traffic. Moreover, Full Site Audit feature, which helps an SEO specialist analyze and find the problems related to the SEO website, this feature also can increase the website search results.

4. Google Adwords

Google Adwords or commonly abbreviated as Google Ads is a platform that is provided by Google to support content marketing on the website. This tool also can increase the website visitors flow.

5. Ahrefs

Ahrefs is a digital marketing analysis tool that can be used by an SEO specialist related to the audit report and also to research the organic traffic website. This tool has a Site Explore feature that functions as a Backlink checker, Organic Traffic Research and Paid Traffic Research. This tool can also be used to analyze the ranking difficulty.

General Requirements to Become an SEO Specialist

If you want to be an SEO specialist, you must have some requirements and abilities that can be used to support your career. It starts from an education background into experiences such as internships or organizations related or relevant to SEO can help you to understand and make you easy while facing a case.

Educational Background and Experiences

  1. Minimum education is S1 majoring in Information Engineering, Information Systems, and relevant majors.
  2. Have work experience or internship as /SEO Specialist
  3. Have experiences in the SEM field (Search Engine Marketing)
  4. Mastering the use of HTML and CSS
  5. Mastering Tools related to the SEO

Send CV


Before submitting your job application form, please check the following important things that must be included in your Curriculum Vitae:

  1. Personal information, including: full name, email, date of birth and address;
  2. Education details, from high school to college; Work experience, including part-time work if any; Attach other things that can enhance your self-promotion;
  3. For further information, please ask via email at
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