Promoting Products with SEO: Marketing Tips During Ramadan

Ramadan is an important month for Muslims in Indonesia. This is also an important time for businesspeople to apply the most efficient marketing tips in order to get optimal profits.

This holy month presents an opportunity for businesses to increase sales with offers and promotions that can attract more customers. One way to do this is by implementing an SEO strategy.

In this article, we will discuss the importance of marketing tips during Ramadan, keeping in mind the importance of marketing through search engines and consumer shopping behavior. Check out the complete information below.

The Importance of Product Marketing During Ramadan

Ramadan is the month for Muslims to introspect, give charity, and fast solemnly. This is also a great time for businesses to take advantage of increased consumer spending.

In 2022, online search activities before transactions increased. As many as 92% of respondents did research before deciding to buy the product or service needed.

The change in buying culture in this market has forced business people to switch to product marketing on digital platforms. The application of online product marketing tips is also needed so that the business continues to exist in the market.

Therefore, one of the marketing tips during Ramadan that need to be done in this case is maintaining an online presence by increasing visibility. But before discussing further what strategies can be applied, let's get to know consumer shopping behavior first.

Recognizing Consumer Behavior During Ramadan

Understanding marketing tips during Ramadan starts with identifying the target audience or potential consumers based on the business niche. In order for the product marketing tips that will be discussed later to produce maximum results, you need to know consumer profiles, marketing trends, and consumer preferences during Ramadan.

According to several surveys conducted by the Indonesian E-Commerce Association (idEA), in 2021, the majority of Indonesian consumers tend to look for products such as food, drinks, and clothing during Ramadan.

In addition, the survey also noted that consumers are more interested in products that have received a discount. Many consumers also prioritize special offers and Ramadan promos on the products they want.

For marketing trends during Ramadan itself, their development is increasingly felt from time to time. Even in 2023, digital marketing will be prioritized because the internet penetration rate in Indonesia itself has reached 78%.

This is why business promotion is now carried out intensively on digital platforms such as social media. However, effective marketing can also be done on search engines, such as Google, directly by optimizing websites so that their ranking increases on search results pages.

Marketing Tips During Ramadan Through SEO

If you are looking for an efficient way of marketing products online, then SEO can be the right choice. SEO is a website optimization strategy that aims to increase a website's visibility on search results pages organically.

The way to do this is to bring organic traffic to the website through informative content and technical website optimization. This is an efficient marketing tip from the point of view of budget allocation and planning.

At this stage, you may still be wondering whether marketing through search engines is worth the effort it takes. You don't need to worry because many internet users trust the information found on search engines more than on social media.

This is evidenced by Edelman's research in 2021, which stated that 56% of respondents trusted information from search engines more than social media. This reference is also the basis for implementing SEO activities that focus on organic growth to boost the credibility of business websites.

SEO can be an efficient and effective Ramadan marketing tip for your business. Make sure you do the following things:

1. Creating Relevant Content

One of the marketing tips with SEO that can be applied to boost website visibility is to create relevant content. Make sure the content presented on the website is still related to the business niche and Ramadan.

In order for the content to be considered high-quality, you also need to make an outline and write the contents based on search intent. That way, search engines and users will see your content as informative and relevant because it has answered questions according to search queries.

2. Adding Keywords Related to Ramadan

To maximize the implementation of marketing tips during Ramadan, you also need to pay attention to the use of keywords. Therefore, keyword research needs to be done so that content production can be carried out accordingly.

Apart from that, you also need to monitor the use of keywords in each article. Make sure the keyword density does not exceed the ideal limit, which is 2%. To check keyword usage, you can use Word Counter from cmlabs free of charge.  

3. Optimizing the Website from a Technical Side

Relevant content is not enough to boost your website's performance in search engines if the website itself is not technically optimized.

In this case, it is important to pay attention to technical aspects such as website speed, user experience, user interface, and mobile friendliness.

Make sure to always check every technical aspect of the website on a regular basis so as not to disrupt or reduce the quality of the website in the eyes of search engines and users.

4. Get Backlinks from Leading Media

Marketing tips for Ramadan with SEO include the use of backlinks to strengthen website authority. This method is part of an off-page SEO strategy that is carried out to support website performance apart from the on-page side.

To get quality backlinks and brand mentions relevant to your business niche that don't violate Google Spam guidelines, use the Media Buying service from cmlabs.

Applying the marketing tips with SEO for Ramadan listed above can be a way to efficiently increase your business's profits. This strategy does not rely on paid advertising, so you can reduce your budget and allocate it to other aspects of your business.

In order for your online product marketing activities to run effectively, use SEO services that are run by experts in their fields. With SEO specialists by your side, you can conduct digital marketing activities effectively and precisely.