10 Business Ideas for Ramadan & How to Promote Them with SEO

Running a business during the month of Ramadan is made easier by the existence of a growing digital platform. Over time, business ideas for Ramadan have become even more diverse. Therefore, to sell it, you need a new strategy.

Early in this year of 2023, the number of internet users in Indonesia reaches 77%. This means that online search activities become a natural part of daily life. So, what about web browsing activity during Ramadan?

As many as 92% of the Indonesian population researches products or services online before making a transaction. In contrast, 72% prefer to shop in-store.

From this percentage, it can be concluded that today's consumers tend to use digital search for shopping. Therefore, a digital marketing strategy is also needed so that the profits gained in Ramadan increase effectively.

But before getting to know the right digital marketing strategy, you should recognize what business ideas for Ramadan are worth selling to generate maximum profits. Check out the complete information below.

10 Business Ideas for Ramadan in the Digital Era

Ramadan is a moment filled with moments of togetherness, both with family and with colleagues. To make this month even more festive, of course, many things are needed, such as food, drinks, gifts, and so on.

In addition, the unique traditions of Ramadan have resulted in many business ideas for Ramadan that are closely related to consumer needs and behavior. We have summarized some ideas for you to try in the following list:

1. Food Catering

One of the Ramadan business ideas that many consumers are definitely looking for is food catering. This service is included in the FnB sector, which is included in the search category with an increase in volume during the month of Ramadan.

Usually, orders that come from customers include an iftar and sahur menu for meals with family or colleagues. You can promote this business through social circles, but it will be more effective if it is optimized for web searches.

2. Selling Pastries

Another business idea for Ramadan that is still included in the FnB category is selling pastries. Usually, web searches with this query experience a significant increase ahead of Eid al-Fitr. This pastry business can be offered through digital platforms such as social media and e-commerce websites.

3. Frozen Food Stores

Consumers during Ramadan usually also need frozen food stocks for sahur. Still in the FnB category, the success rate of this fasting month sale idea can be optimized by looking at consumer behavior through online searches.

4. Selling Prayer Equipment

Ramadan is the month to cleanse yourself by dedicating your days to prayer. Therefore, the need for prayer tools is an important thing that needs to be considered by business people. The way to promote this business is usually quite easy, namely by offering products on e-commerce websites and social media.

5. Business of Selling Dates

One of the special dishes of Ramadan that is much sought after by consumers is dates. This fruit is a takjil choice that is second to none. The business of selling dates can bring in huge profits through effective promotion through online searches.

6. Selling Makeup Products

Beauty products are one of the commodities sought after during the holidays. Usually, consumers will seek information about these products in the last weeks of Ramadan for their makeup needs when going home.

Makeup equipment is also important to support the appearance during hangouts or reunions at iftar together. Given the high demand for these needs, the promotion of this product during Ramadan needs to be done optimally.

7. Eid Hampers Providers

A Ramadan tradition that is never missed from year to year is sending hampers to relatives and colleagues. These hampers are a special delivery intended to strengthen ties with others.

Usually, the hampers consist of dry food, worship tools, and so on. This Ramadan business idea can bring optimal profit through effective promotion on web searches and social media.

8. Online Muslim Clothing Store

The month of Ramadan will not be complete without shopping for new clothes. Selling Muslim clothing is a viable business opportunity for both men and women. In order for this business idea to achieve optimal results, an effective digital promotion strategy needs to be implemented.

9. Car Rental Services

As the end of Ramadan approaches, transportation rental services will be increasingly sought after. Travelers usually browse the web to get information about car rental services that suit their needs.

Due to the increasing demand ahead of Mudik, the promotion of this business also needs to be done properly. In order to reach the target audience, optimization also needs to be done with a measurable strategy.

10. Clothes Sewing Business

If you can't find clothes that suit you in online or offline stores, consumers usually turn to clothing-sewing business providers. This service usually experiences an increase in demand from customers who want to make Eid clothes in their own style.

Therefore, the promotion of this business should be done with the right strategy to directly approach the target audience. You can do this by promoting your business among your colleagues or through web searches.

Optimize Business Ideas for Ramadan with SEO

After recognizing various business ideas for Ramadan, both for products and services, you need to recognize effective digital marketing strategies to promote them. The right way to market your business during Ramadan without spending on advertising is with SEO.

Search engine optimization, or SEO, is a website optimization strategy that operates in the field of digital marketing to increase business visibility. The results of this strategy can be seen in increasing organic traffic and website positioning on search results pages (SERPs).

The following are some activities to apply SEO for Ramadan strategies that are important to do in digital marketing:

• Keyword research: capture keywords related to Ramadan and business niches
• Content optimization: updating content that has the potential to get traffic
• Paying attention to keyword density: effective use of keywords in articles
• Internal linking: adding important page links to high-ranking articles
• Content placement: ensuring brand mentions in leading media

To ensure that your business ideas for Ramadan can generate maximum results, you can use SEO services from experts in their fields. With SEO, digital marketing activities become more efficient because they don't require large amounts of advertising budget.