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What is Job Posting Structured Data? Learn Its Advantages

Last updated: May 31, 2023

What is Job Posting Structured Data?

Job posting structured data is a structured data format that provides detailed information about vacancies. It uses schema markup to provide clear and structured information about job openings.

The information contained in job vacancies is usually in the form of job titles, job descriptions, names of companies that are hiring, job locations, salary ranges, and so on. All of that is set up using markup code on website pages.

The Importance of Google for Jobs in Search Activity

Google has a job search feature that can help users search for and find relevant job openings more efficiently. This feature is important in search activity because:

1. Wide Reach

Google for Jobs displays vacancies from a variety of sources, including company websites. This can expand the reach and visibility of job openings so that users can easily find and access this information.

2. Focused Search

Google for Jobs is equipped with a search feature to make it easier to find jobs. This feature can perform job searches based on keywords, locations, special criteria, and so on.

This condition allows users to filter and find job openings that match their preferences and needs. That way, users can save time and effort when finding vacancies.

3. Comprehensive Information

Google for Jobs displays a variety of important information about job openings, such as job title, company, location, job description, qualifications, reviews, and more. This information is displayed directly on the search results page. That way, you can get a better picture and more details about the jobs to which you intend to apply.

4. Ease of Access to the Company's Website

Apart from displaying job openings, Google also acts as an intermediary between users and the company's website. When users find a job vacancy, they can click to access the website where the vacancy was published. That way, Google can provide a more efficient search experience.

5. Recommendations and Notifications

Google for Jobs can provide relevant job recommendations based on user search history and preferences. In addition, users can also set notifications to receive notifications about new vacancies that match their criteria and preferences.

Through this feature, Google can help users get more up-to-date information about relevant job opportunities.

Advantages of Job Posting Structured Data

The use of  job posting structured data can provide great benefits, one of which is in terms of SEO. Your job vacancy posts will appear more prominently on search pages, so your chances of attracting the attention of qualified prospective job applicants are higher.

In addition, there are several other advantages, namely:

  1. Increase the chances of being seen by qualified job applicants.
  2. Increase CTR (click-through rate).
  3. Prospective job applicants will get more information about your company.
  4. Make it easy for Google to index.
  5. Helping your job posting appear higher in the SERP.
  6. Improve overall SEO.

How to Add Job Openings in Google Search

Adding job openings to Google Search can be done by adding structured data to the job posting page. Later, job postings will be displayed on the Job Search widget.

That way, your job postings will be easily found by millions of Google users every day. Here are the steps to add job openings to Google Search:

1. Make Sure Google Can Crawl Your Page

Google has three stages when it comes to dealing with website pages: crawling, indexing, and displaying search results. Crawling is a process in which Google sends a team of robots (crawlers or spiders) to find various content on a website.

Make sure Google can crawl your website to make it easier for them to search. You can use Google Search Console to check the crawls made on the website.

2. Add Structured Data to Your Job Post

Google requires the inclusion of a mandatory property of structured data in content for it to display. So that job postings can appear on the search page. You need to add structured data in the form of job postings to the HTML of the website.

Job posting structured data attributes that must be added are the date of publication of the post, job title, complete job description formatted in HTML, company name, address of job location, and job posting expiration date.

3. Use the Rich Result Tool to Preview Your Job Post

The Rich Result tool is designed to help users see how Google displays a post based on the structured data markup that has been added. This tool will notify you if there are errors in the structured data. 

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