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Domain Trust: Definition and The Factors

Last updated: Aug 25, 2023

Domain Trust
Cover image: Illustration of Domain Trust as a crucial element to determine the level of user trust in a website. Here is the brief information in this article.

What is Domain Trust?

Domain Trust is a key element that determines the level of website trust. A website is said to be trustworthy if it is able to provide answers and specific information that users need.

Domain Trust or commonly called TrustRank is used by search engines like Google to determine the page ranking. If Google trusts your site as a high-quality site, Google will also recommend your site to internet users. Thus, you can get more organic traffic.

Why is Domain Trust Important?

Domain Trust is one of the factors that Google uses to evaluate whether your site is safe and trustworthy or not. If you succeed in making Google consider your site trustworthy, you will get high site authority and can enjoy other Domain Trust benefits in the future.

Some of the benefits you will get from a good Domain Trust:

  • Get higher ranking in organic search
  • Get more traffic on your website
  • Get quality backlinks
  • Potential to link with other sites that have high domain authority

Domain Trust Factors

There are different references to the points that determine the trustworthiness of a domain. Several factors may have an influence on the domain trust assessment, including

Domain Age

Domain age shows the seriousness and consistency of web owners in managing their online assets. Websites that are fairly new usually don't have a lot of content or link building, of course, these websites are harder to show up in the SERP.

It's different with websites that have been maintained for a long time, usually have better content, get lots of backlinks, and already have a good brand reputation in search engines.

Content Quality

If you publish a lot of content with clickbait, readers will leave your website quicker. To gain the trust of internet users, you need to create high-quality content that can answer the needs of internet users. You can start by optimizing the title, meta description, and content.

Internal Linking

Adding internal links into the content is important because it can help search engines understand the structure of your site. In addition, internal links help you in improving the user experience because you have provided other relevant information that your users may need.

Backlink Quality

If many other websites with high domain authority use your website as a referral, search engines and internet users will also see your site as a useful site. Moreover, good quality backlinks can increase your domain authority so that your website ranks better.

Business Information Details

Adding detailed business information will make it easier for search engines and internet users to recognize your brand. You can publish some content that contains branded keywords and optimize the “about us” page on your website so that internet users will perceive your site as a trustworthy site.

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