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Last updated: Dec 20, 2023
"Customer is king," you must have heard that proverb, right? As a business entity, customer satisfaction is indeed something you should prioritize.
Customer satisfaction indicators highlight how satisfied a customer is during interactions, purchases, and the use of products/services offered by a business.
In the business context, this parameter reflects the customer expectations met by a product or service they use.
In order to improve customer retention, businesses need to pay attention to and prioritize all customer satisfaction indicators.
So, how can businesses measure this level of satisfaction? Furthermore, why is customer satisfaction essential to be the primary focus in running a business? Find all the answers below!
The answer is simple. Besides gaining profit, the fundamental goal of every business is to provide convenience, solutions, and answers to all customer requests.
Therefore, customer satisfaction is an achievement in itself that undoubtedly brings significant benefits to the business. Here are reasons why your business needs to pay attention to customer satisfaction indicators:
Customer satisfaction indicators are parameters used to measure the extent of customer satisfaction throughout their customer journey.
By understanding this level of satisfaction, businesses can identify areas and appropriate strategies to maximize service, product/service quality, and many other supporting factors.
To empower your business, here are some customer satisfaction indicators that should be considered.
Repurchase is the process that indicates customer satisfaction with your business, whether it be in terms of service, the quality and quantity of products/services, or other factors.
You can observe this indicator by navigating through records or transaction data conducted by each customer.
You can also confirm it by comparing the number of customers making repeat purchases with the total number of customers overall.
When your business successfully makes customers feel valued and satisfied, they are more likely to develop emotional bonds with your brand.
These bonds can then enhance customer loyalty, making them less susceptible to being attracted to offers from your competitors.
According to Schiffman and Wisenblit (2015), customer retention is one of the indicators of customer satisfaction to encourage your consumers to return and improve long-term relationships.
Therefore, the higher the customer retention rate, the greater the likelihood that customers are satisfied with the products/services you offer.
The next dimensions and indicators of customer satisfaction can be reviewed through the metric of customer churn.
This parameter can navigate the increase or decrease in the number of customers while studying the indicators of dissatisfaction experienced by consumers.
Businesses should strive to reduce the churn percentage by conducting case studies to analyze what causes customers to stop using the products/services.
Customer satisfaction indicators can also be easily seen through the review and rating sections.
You may often encounter dedicated segments for reviews and ratings on marketplaces, web apps, and many other platforms.
Besides convincing new buyers, the presence of these reviews and ratings also serves as a key indicator determining the level of customer satisfaction.
CAC is a customer satisfaction parameter that you should also prioritize. To measure customer acquisition costs, you need to divide the total marketing expenses by the number of customers acquired within a specific time period.
If the calculation results indicate that your marketing costs still need to be lowered, it may suggest that you requires a strategy update.
As a business owner, you may have come across this term before. Net Promoter Score is a customer satisfaction indicator with an index score ranging from -100 to 100, indicating the willingness of consumers to recommend a product/service.
To analyze NPS, you need to ask a few simple questions, such as:
After obtaining the scale from customers, you can categorize their answers based on the following 3 values:
As the name suggests, CES is an indicator that measures how much effort or exertion customers put into accessing, visiting, and purchasing or subscribing to your products/services.
To calculate CES, you can implement a simple survey with questions like:
“Has brand X successfully met your needs, made it easy, and addressed your issues?”
In this metric, response scales can range from "Strongly Agree, Agree, Neutral, Disagree, to Strongly Disagree."
Here are some strategies you can apply to determine the level of customer satisfaction:
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cmlabs is strive to help enterprises to step up their SEO activities. We called it end-to-end SEO through the product, tools and services (consist of SEO Consultant, SEO Content Writing, and Media Buying). Aside of that, cmlabs still have SEO tools that is designed for webmaster and writer to fulfill their needs. Here are several free access SEO Tools for you!
cmlabs Jakarta Jl. Pluit Kencana Raya No.63, Pluit, Penjaringan, Jakarta Utara, DKI Jakarta, 14450, Indonesia
(+62) 21-666-04470These strategic alliances allow us to offer our clients a wider range of SEO innovative solutions and exceptional service.
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These strategic alliances allow us to offer our clients a wider range of SEO innovative solutions and exceptional service.
Psst! Hey there, SEO Stats and Tools SEO company! If you've ever planned of conquering the United Kingdom market, you've come to the right place!