Why My Page Is Not Indexed? - Technical and Quality Reason

On June 22, 2023, Google's podcast Search Off The Record released its latest episode discussing the reasons why some pages are not indexed by Google. The podcast is hosted by the Google Search Relations team, consisting of Martin Splitt, John Mueller, and Gary Illyes. Here are some key points from this podcast.

Why Pages Are Not Indexed?

Quoting from the conversation of the three experts, there are several factors that can affect the indexing of a page. However, Mueller emphasizes that it is common for some pages within a website to not be indexed, except if almost all pages are not indexed.

If almost all pages are not indexed by Google, it indicates a larger and more technical problem. Typically, the welcome page of a website is the easiest to be indexed. If not, then an audit needs to be conducted to find the issue.

Here are some reasons why pages may not be indexed properly:

1. New Website

The first reason that may make it difficult for a page to be indexed is that the website is still relatively new. This is common as Google's system is still learning about the new website.

However, it doesn't mean that new pages cannot be indexed at all. Usually, Google will need time to index them after crawling. The time required also depends on several factors such as the urgency of the page, the demand for the topic of the page, and more.

2. Server Unreachable by Googlebot Host

The second reason is related to the server of the website, which may be unreachable by Googlebot Host. This results in the entire web pages not being able to be indexed by Google. Here is what John Mueller said about this:

This reason is related to the technical aspect of the website, so webmasters can check whether the server used can be reached by Googlebot.

3. Misuse of robots.txt

The robots.txt file is a special text file placed in the root directory of a website. This file provides instructions to search engine robots, such as Googlebot, about which pages should be indexed and which pages should be ignored.

By using rules in the robots.txt file, site owners can control how search engines index their website content. If used incorrectly, it can make it difficult for pages to be indexed by Google.

4. Noindex Setting

In this podcast, John Mueller also explained that many webmasters use the noindex tag on pages that shouldn't have it. This tag is used to prevent search engines from indexing, even if other pages are linking to it.

5. Pages with No Content

When purchasing a new domain, users may not have any content on the main page. As a result, search engines ignore it. To fix this, it is essential to ensure that each page has quality content for proper indexing.

6. Pages with No Links

In addition to having no content, pages that have no inbound or outbound links will be difficult to index. Google crawls all linked links. Therefore, linking pages can expedite the indexing process.

Moreover, Gary Illyes stated that:

Typically, news or trending content is indexed quickly. Additionally, Google can also consider which content needs to be indexed immediately. Quoting Gary:

So, content that is currently in high demand may be indexed faster. Thus, the key is to create quality content that is in demand by users.

What to Do When Pages Are Not Indexed?

So, how can we ensure that pages get indexed? Gary Illyes and John Mueller suggest using the inspect URL feature in Search Console to check if the page has not been indexed yet. If so, users can request indexing through this tool. This way, Googlebot will prioritize the page for indexing.

In addition, checking the SERP by adding "site:example.com" can also be used to see if the page has been indexed. However, this method only provides a broad overview of the results, so it is possible that the desired page is not included in the SERP even though it has been indexed.

Regarding outdated and irrelevant content, should it be deleted?

Mueller states that this type of content does not need to be deleted from the website, but it needs to be optimized to improve its quality. After that, Googlebot can re-index it to reflect the changes.

These are the key points covered in the Google podcast Search Off The Record regarding the reasons why some pages are not indexed.