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Google Announces AI-Based Marketing Solutions in Indonesia

Published at Jul 24, 2024

Last updated at Jul 24, 2024 By Risca Fadillah

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Key Takeaways

Google announced its AI-based marketing strategy at the Google Marketing Live Indonesia event.
This breakthrough is a further step for businesses that want to continue to grow and stay competitive in the digital era.
The event covered several topics, including new Google Ads features, the release of shopping ads in visual search results, and strategies for leveraging AI in marketing.

Google announced a new marketing approach with artificial intelligence (AI) at the Google Marketing Live Indonesia event.

As the digital world continues to evolve, businesses need to consider using AI to keep growing.

Muriel Makarim, Country Marketing Manager for Google Indonesia, emphasized that artificial intelligence is not just a technological advancement. She emphasized that AI has become a significant shift in marketing strategy.

She also believes that using AI for marketing can help businesses stay competitive and successful amidst the rise of digitalization.

Things Discussed at the Event

The Google Marketing Live Indonesia event highlighted several key points related to the use of AI for marketing, including:

1. New Google Ads Features

Managing Director of Google's Product Specialist Team, Gaurav Kapoor, announced that Google Ads has new features enhanced by AI technology.

This includes the creation of AI-based marketing assets in Performance Max campaigns that can help marketers generate image and text assets for their campaigns.

Marketers can input their landing page URL into Google Search, and Google AI will suggest relevant keywords, images, and titles. Additionally, Google AI will create a brief description of the business on the landing page.

2. Launch of Shopping Ads in Search Results

Muriel also announced the release of shopping ads that can appear in visual search results when users search by uploading a photo or screenshot.

She stated that the feature of shopping ads appearing in visual search results can help brands connect with their target audience more easily.

3. Advanced AI Usage Strategies for Marketing

Carolyn Fu, Video Sales Specialist, and Shabana Badami, Head of Search and Shopping Solutions, mentioned that to maximize business impact using AI-based marketing, businesses need to create a comprehensive plan.

Business decisions made for campaigns should be data-driven. Businesses also need to refer to the basics of Google Ads AI to ensure AI-based campaigns on Google Ads run optimally.

News Sources
As a dedicated news provider, we are committed to accuracy and reliability. We go the extra mile by attaching credible sources to support the data and information we present.
Google Blog Indonesia - https://blog.google/intl/id-id/company-news/technology/google-hadirkan-solusi-pemasaran-berteknologi-ai-untuk-pengiklan-di-indonesia/

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