John Mueller: AI-Generated Image vs. Stock Photo

AI-generated Images vs. Stock Photos

John Mueller, the Google Search Relations team, recently shared his views on the use of images generated by artificial intelligence (AI) and stock photos. His opinion was shared on the LinkedIn platform.

In his perspective, Mueller writes that the use of AI images is entirely acceptable if the goal is to enhance the content's aesthetics. AI images can also be used to enhance understanding, add artistic value, and even improve readability.

However, he emphasizes the importance of attaching original images for specific types of content such as tutorials, product pages, recipes, and other content that requires authentic images.

Mueller highlights that although AI images can provide attractive aesthetic value, the use of original images is still considered crucial for content requiring an authentic representation.

SEO Perspective

John Mueller also shares his SEO perspective on the use of AI images. From an SEO standpoint, the use of original images is more crucial to support relevant content.

For example, for the query "small red suitcase," users clearly prefer original product images compared to those generated by AI.

Therefore, it is advisable to consider carefully whether to use AI-generated images in content. If the image's function is to support readers' understanding and knowledge, then stock photos might be better from an SEO standpoint.

User Responses

John Mueller's opinion sparks a discussion about the use of AI tools like DALL-E and other AI-generated images. In the comment section, there are various user responses that can expand on Mueller's opinion. Here are some examples:

Use of AI-generated images in recipe content:

John Mueller assumes recipe content with AI images as low-effort content and spam. This is because recipe content requires original images to visualize the results of the recipe.

Use of AI images in products:

One user expresses that AI-generated images can be used on product pages as long as the web owner can ensure that the AI produces relevant images.

However, John Mueller rebuts this opinion, stating that such pages are considered low-cost-imported products that do not benefit users.

These are some differing opinions taken from John Mueller's post shared on LinkedIn.