How SEO Marketing Supports SMEs and Startup

Several entrepreneurs might understand what SEO (Search Engine Optimization) is and its objectives for their business. In fact, still, there are many of them who don’t understand it yet. To make it simple, SEO is an effort to raise our website up on the first page of the search engine (in this case Google).

For instance, when we own a website selling Pure Honey and expect it to appear on Google when people type “Pure Honey” or “Where to buy pure honey”, SEO is the alternative that we can do.

There are several essential things we need to know to make sure SEO works well for our business. Before coming to the discussion, let’s learn the difference of:

SEO and SEM

On the Google search result pages, there are two different parts: the organic and the paid ones. What we mean by “appear on the 1st page of Google” is to appear on the organic ones. What you see for the first time in the search result pages is usually

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