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Google Adsense: Definition, Benefits, and How to Install It

Last updated: Oct 28, 2022

What is Google AdSense?

Google AdSense is an advertising partnership program from Google to serve ads on websites and earn money every time the ad is clicked. As the most popular search engine in the world, Google has worked with more than two million website managers to serve ads, and this number will continue to grow.

You can earn money from ads that are served on your website by registering for AdSense. It works by using the system of CPC, or Cost Per Click, in which the ad publisher gets a commission every time an audience clicks on one of the ads that appear on the website.

How Google AdSense Works

The way AdSense works is by matching the relevance of the ads run by advertisers to the content and audience owned by the publisher's website. In order to do this, the system will go through the following three stages:

Website Owner Provides Advertising Space

The task of website owners who are partners with AdSense is to provide special space on some parts of their website pages to serve as places for advertisements. Usually, the ad space is in the header, footer, sidebar, and middle of the article.

You can choose this ad space anywhere according to your preferences. Of course, you also have to pay attention to the user experience. After the ad space is determined, you can put the script code in that space so that the ads can appear on your website.

The Ad with the Highest Bid Appears on the Website

Google implements a real-time auction system to display ads on your website. Advertisers are free to determine the budget they want to spend on serving ads.

Of course, the results obtained will also be different. The ad that pays the highest price will get priority so that it shows more often.

Website Owners Get Paid

As explained earlier, the system used in AdSense is CPC. This means that you will only get paid every time a website visitor clicks on an ad on the website. If visitors just see it, then you will not get a commission.

Reasons to Use Google AdSense

Before starting to register a website with AdSense, you should first understand what benefits you will get from it. You can find out more below:

Income from Advertising

The main reason for using AdSense is to earn revenue from the advertisements displayed on the website. Of course, you want the content that has been created to be profitable, especially if the website you are building already has high organic traffic. It's a waste if you don't take advantage of it.

Each website will get a different commission from AdSense. There are several factors that influence this, namely the level of popularity of the website, the targeted keywords, and the bids set by the advertiser.

You must pay the advertising commissions for Adsense once a month. To do so, you must meet certain requirements before you can disburse the ad commission. For instance, the amount of commission received has exceeded one hundred dollars or 1.4 million rupiah.

Ads Relevant to Website Topic

Google AdSense prioritizes the relevance of the ads displayed to the topic of the website and the interests of the audience above all else. This is because if there is no relevance between the three aspects, the chances of the audience being interested and clicking on the ad are smaller.

Therefore, you don't have to worry if the ads displayed by AdSense will be much different from the content of your website. 

Ads Customize Website Appearance

Google AdSense ensures that the ads served on the website will not distract the audience's focus. With the ad customization and control features, you can adjust the size and shape of the ad so that the user experience can be maintained.

Ad Stats Can Be Monitored

AdSense provides reporting features for ad publishers. These reports are personalized and easy to use. So, you can evaluate the performance of the ads and identify opportunities that can potentially increase the number of clicks on your website.

How to Register for Google AdSense

If you want to get ads on your website, you must register for Google AdSense first. Here are the steps you can follow:

  1. First, log in to your AdSense account.
  2. After logging in, you can go to the home page and click on 'Add Site'.
  3. Enter the link to the website you want to use to display ads.
  4. Click the 'Save' button. After that, you can return to the AdSense home page.
  5. On the card that says "Connect your site to AdSense", click the 'Let's Get Started' button.
  6. Copy the AdSense ad code.
  7. Place the ad code in the HTML of your website page. Put the code between <head> and </head>.
  8. Finally, click on the ‘Request Review’ button.

Next, Google will conduct a review process to assess whether your website complies with the AdSense Program Policies. You can expect the review process to take a few days, but it can take up to 2-4 weeks in some cases.

To find out the status of the review, you can see it on the AdSense home page on the card that says 'Sites'.

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