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Low Hanging Fruit SEO

Last updated: Apr 26, 2023

What is Low Hanging Fruit SEO?

Low hanging fruit SEO is a website optimization strategy by using the opportunity to use certain keywords.

Literally, low hanging fruit itself means fruit that is easy to pick with a little effort. So it can be said that low hanging fruit optimization method is a way to get high rankings without spending a lot of optimization effort.

Usually, an SEO strategy using the low hanging fruit technique targets certain keywords that don't have high search volume or competition.

This creates a golden opportunity for a website to gain a strategic position on the SERP, which can increase its visibility.

By appearing more often on the first search results page, websites can be recognized by users and get more organic traffic.

4 Effective Low Hanging Fruit SEO Strategies

To implement a website optimization strategy using certain keywords, there are steps that need to be considered.

Some of the activities included in this low hanging fruit strategy can help you, as an SEO practitioner, improve website performance.

Here are some of the low hanging fruit optimization methods that you can practice:

1. Determine Low Hanging Fruit Keywords

Before getting into website technicalities, you need to determine keywords that can be used to support page performance.

The keywords sought here are not arbitrary. In order to boost website visibility on the SERP, the use of low hanging fruit keywords needs to be prioritized.

As previously mentioned, keyword research here needs to pay attention to several things, such as search volume and keyword difficulty.

To check each metric for a page, you can use Google Search Console, which provides details about total clicks, impressions, and position based on organic traffic in the Performance tab.

2. Pay Attention to Search Intent

Apart from paying attention to the metrics mentioned above, you also need to see whether the keywords used match the user's search intent.

The "search intent" referred to here is the user's desire based on the query entered.

Therefore, the keywords used must answer the needs of the user so as not to deviate far from the information that is expected to be read.

3. Integrating Keywords within Content

After getting keywords that have the potential to bring in organic traffic, you can enter the optimization stage on certain website pages.

The first thing you need to do is filter out pages that are getting low traffic. Then, look for loopholes to insert keywords with a focus on content optimization.

For more optimal results, also include keywords in the title tag and meta description if possible.

Make sure that the keywords read naturally in the content so as not to reduce the readability of the page. 

4. Implement Internal Linking

The application of low hanging fruit SEO will be more optimal if you do internal linking to strengthen website pages.

For that, use LSI keywords as a way to provide links to pages you want to rank higher on the SERPs.

LSI keywords can be found on search results pages which you can find in "related searches" and "people also ask".

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