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Cloud Stacking SEO: Definition, Benefits, and How to Do It

Last updated: Sep 11, 2024

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What Is Cloud Stacking SEO?

Cloud stacking SEO is an optimization strategy that builds interconnected websites and properties hosted on cloud platforms such as AWS, Google Cloud, Microsoft Azure, and others.

This network then drives authority and rankings to the main website you want to optimize. Here is how cloud stacking SEO works:

Create HTML pages: When you create informative HTML pages on various authoritative cloud hosting services. Each of these pages contains do-follow backlinks pointing to your main website.
Leverage domain authority: Since these pages are hosted on cloud platforms with high domain authority, your website will benefit from the trust these platforms have built.

Benefits of Cloud Stacking SEO

Now that you understand what is cloud stacking SEO, you might be interested in exploring its benefits. Here are some key advantages it offers for your website:

Increased Visibility: Using multiple platforms lets your site be seen in more places online. This increases your overall visibility.
Enhanced Authority: High-quality and interlinked content can increase your website's authority in search engines, leading to better rankings.
Diverse Link Profile: Cloud stacking SEO allows you to acquire a diverse range of quality backlinks from authoritative sources.
Cost-Effective: This method is relatively inexpensive because you can use free platforms and services.
Long-Term Stability: Links created through cloud stacking are more stable and durable than other backlinks.
Optimized Local SEO: Using cloud stacking for local SEO allows you to build a robust online presence in your specific geographic area, improving your chances of attracting local customers and enhancing your local search rankings.

Strategy for Cloud Stacking SEO

Cloud stacking is the process of creating multiple web properties that support each other. The following is the strategy for Cloud Stacking SEO:

1. Choose the Right Cloud Platform

First, you should select a well-known and authoritative cloud-based platform with strong domain metrics, such as Google Drive, Amazon S3, and Microsoft OneDrive. These platforms can host your content and serve as the primary layers of your cloud stacking strategy.

2. Create Supporting Web 2.0 Properties

The next step is creating supporting Web 2.0 properties. Web 2.0 sites allow users to create free accounts and publish their content. These platforms often have high domain authority.

You can publish content there with backlinks to your main website to enhance your site's SEO performance with quality backlinks.

Additionally, you can create several Web 2.0 properties on sites like WordPress, Blogger, Tumblr, and Medium.

These properties will support your main website by linking each other to your website. Remember that each property should contain content related to your targeted keywords and niche.

3. Publish and Optimize Content

You should publish relevant and valuable content to your audience on every cloud platform. The content should also be optimized, including strategically placed keywords and backlinks to your main site and other cloud properties.

The goal is to create a network of interlinked content that maximizes the flow of link equity distribution (SEO juice) to your main site.

4. Interlinking and Stacking

Interlinking is the backbone of cloud stacking, which involves linking each piece of content on cloud platforms to other content on different platforms.

For example, a PDF stored on Google Drive can link to a blog post on WordPress, which links to an image stored on Amazon S3.

This practice creates a "stack" of interlinked content that strengthens each other’s authority and provides link equity to your main website.

The stacking process also involves creating a secondary or even tertiary link layer that includes linking from one Web 2.0 property to another and then linking it back to the main cloud storage.

5. Build a Tiered Link Structure

The last cloud stacking SEO strategy is to build a tiered link structure. Tiered linking involves creating multiple layers of links leading to your main website or other properties in your SEO campaign.

To enhance the impact of cloud stacking SEO, you can create Tier 2 and Tier 3 links leading to your cloud platforms and Web 2.0 properties:

Tier 2 Links: Backlinks that point to your Tier 1 links aimed at increasing the authority of those links.
Tier 3 Links: Backlinks that point to your Tier 2 links to strengthen SEO practices.

You can get these links from social media profiles, forums, or other external sites. These additional tiers strengthen the authority and SEO value of your cloud stack without directly affecting your main website.

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