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White Label SEO: Definition, How it Works, and Benefits

Last updated: Apr 26, 2024

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SEO is a digital marketing strategy that has a positive long-term impact and, surely, can be implemented at a more economical cost than other digital marketing strategies. Now, more and more companies are offering SEO services to clients because of its profitable nature.

If you are a company owner who wants to offer SEO services but doesn't have SEO competence within your company, working with a white-label provider in the SEO field can be a good option. Check out the explanation in the following guide.

What is White Label SEO?

working with a white label seo company
Figure 1: Illustration of Working with a White Label SEO Company

White label SEO is a term that describes an agency that provides SEO services to clients under its own brand, but has third-party agencies, consultants, or freelancers who fulfill them. Simply put, white label SEO means hiring an outside vendor or agency to produce digital products under your brand.

Suppose your company wants to offer SEO services to clients. However, the services you offer are actually provided by another company working under your company's brand.

For example, a digital marketing agency has 10 clients who each need five blog posts per month. They want their articles to rank well on Google and increase search engine traffic to their site.

However, the reality is that the agency doesn't have SEO expertise in-house, so they hire an outside SEO vendor to help them produce 50 articles per month.

White label SEO providers generally work by understanding agency and client requests, writing articles, and submitting them to agencies. The agency then sends it to the client at a markup price for a healthy profit margin. With this practice, clients will be happy, and digital marketing agencies will get praise and trust.

Benefits of Using White Label SEO Services

After knowing what white label SEO is, now is the time for you to know the benefits of using this one service. Basically, this type of SEO service has several benefits, including:

1. Become a New Source of Income

If your company doesn't offer SEO as a service to your clients, partnering with a white label SEO company is a great idea to increase revenue.

Partnering with white label companies can also reduce operational costs because you don't have to pay extra for employee training.

2. Industry Experience & Expertise

Partnering with an SEO service provider means you don't have to build processes and infrastructure from scratch.

You can take advantage of the credibility of the SEO service provider. Therefore, it is important for you to choose an SEO vendor with trust, a good reputation, and credibility in the eyes of clients.

3. Land and Expand

One of the important things that you need to pay attention to in an SEO partnership is the fact that the success of your company is also the success of the white label provider.

The more clients join your company, the happier your white label partners will be working with you. This mutually beneficial relationship is what a white label provider can provide you with all the guarantees you need to promote and win SEO clients.

How White Label SEO Providers Work 

how white label seo providers work
Figure 2: White Label SEO Company is Developing an Optimization Strategy

The job of a white label SEO is to provide the SEO services and expertise you need for the benefit of the client. Such vendors can offer all kinds of services, depending on what expertise they have. For example, a white label freelancer has expertise in content writing. 

On the other hand, a white label company will recommend the package, product, or service that best fits what you and your clients need. In general, a good SEO service provider should offer the following:

  • Keyword research 
    SEO service providers research and analyze keywords to tailor strategies to the client's audience and get relevant traffic to their website.
  • On page SEO
    SEO service providers optimize title tags, headings and subheadings, meta descriptions, URLs, site speed, and link building to increase website rankings on the SERP.
  • Off page SEO
    SEO service providers must be experts in link building, especially managing interactions with audiences, guest posts, and social media marketing. This can indirectly help increase the site's ranking in the SERP
  • SEO white label reports
    SEO service companies present easy-to-read reports that show the impact of SEO optimization on clients' businesses and offer new insights to maximize site performance.
  • Technical SEO
    SEO service companies provide technical site optimization services, such as increasing page speed and other core web vitals scores.

In addition, if an SEO service company wants to convince clients with their competence, at least they need to arrange the following things:

  • Pitching
    SEO service companies provide easy-to-understand, data-backed promotions and offers to attract clients to use the SEO services they offer.
  • Strategy
    SEO service companies develop a plan detailing the important steps in an SEO campaign and how they attempt to execute these tactics.
  • Content creation
    SEO companies create assets for content marketing purposes, such as blog posts, videos, ebooks, graphics, and so on.

Tips for Choosing a White Label SEO Provider

As a client, you certainly want an SEO service provider who has qualified competence and knows what you need. If someone wants to buy SEO services from you, you must choose a trusted white label vendor. 

Here are some examples of SEO vendor criteria that you need to consider:

  • Provide all the services your clients need
  • Have a proven track record of being able to increase organic traffic
  • Have good customer trust

With these criteria in mind, here's how to identify vendors that you need to know about before choosing a white label SEO agency:

1. Positive Reviews

Reviews are the best way to find out the credentials of an SEO service provider. You may be able to find it on the official website of the white label SEO provider. SEO service providers cannot control who and what users say on their sites. This is a good way to find honest reviews.

And the last option is to try talking to friends, colleagues, and other business owners. Have any of them had success with a particular SEO service provider, or is there anyone who has had a bad experience using SEO services from a particular agency?

2. Well-Optimized Website

A potential SEO service provider should have a legitimate, well-optimized website. Because, indirectly, this is able to show their expertise.

One of the simple actions you need to take is to do a search on Google, for example, with the keyword "SEO services Malang".

Then, see which SEO service providers appear at the very top of the organic search results. This illustrates how an SEO service company manages to carry out its SEO practices well.

For each website that catches your eye, take a look at their services in more detail. If the provider offers what your client needs, explore a different page. Before that, don't forget to pay attention to the following:

  • Quick page load
  • Easy site navigation
  • Informative content

These things are signs that a site has been well optimized. This is what you will probably offer to clients.

3. Relevant Case Studies

A good SEO service provider should have a portfolio of their performance, which contains how successful they are in helping their clients.

With this, you can ask the company to present case studies when they provide services to their clients. A good case study should demonstrate things like:

  • The results they get
  • The tactics in achieving these results

However, not all white label SEO companies are willing to disclose their clients' names publicly because of a confidentiality agreement between them and their clients.

If the company can't provide you with a case study, ask the company to send you samples of their work. White labeling is a yield business, and companies should be happy to provide samples to gain customer trust.

Thus, a guide on white label SEO that you need to know, starting from the meaning, benefits, and how it works to tips on choosing a white label partner.

If you are looking for a company with trusted and credible optimization services, you can use SEO services from cmlabs. Increase your company's profit margin with a detailed and measurable optimization strategy from cmlabs.

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