White Label SEO: How It Works & Tips to Choose One

SEO has become one of the digital marketing strategies used by businesses in many sectors since search engines are the starting point of 68% of internet encounters.

In Singapore, 93% of businesses had utilised the Internet in 2020 and  40% of them had engaged in digital investments to operate offline and online in 2019. This indicates that business competition in Singapore may be fierce; therefore, employing SEO may help businesses strive. 

Yet, not all businesses are equipped with the proper resources to do SEO. In this situation, businesses in Singapore can work with white-label SEO. 

This guide will lead you to learn about what white-label SEO is and how it helps your business win the digital market competition. 

What Is White-Label SEO?

White-label SEO is the practice of an agency offering clients SEO services under its name while having third-party outsourced workers handle the work.

Imagine that a white-label SEO agency receives a request to provide 30 SEO-friendly articles a month for a client. 

The agency then outsources SEO specialists and content writers from outside to support them providing the articles monthly. 

After writing the articles according to the brief, the white-label provider turns them over to the agency. The agency then marks them up for the clients to make a large profit margin. 

Furthermore, comparing white labelling to standard or classic SEO services reveals some significant differences.

White-label SEO is a sort of SEO distributor service where you control your client contact while the outsourced you engage handles the SEO results. 

Then, why can white-label SEO be your choice? You don't need to employ an SEO staff, pay their salaries and benefits, and handle their employee taxes. 

You only have to pay for the actual time the team spends working on your projects—not just the downtime—when you subcontract your SEO services. 

Advantages of Working with White-Label SEO Companies

In partnering with SEO white-label services, you can get the advantages explained below:

1. Adaptability

The first advantage is you can adapt to many needs despite not having in-house SEO experts. Or, when you already have SEO specialists, working with a white-label SEO agency will cover your SEO content writing. 

This allows you to have flexibility without having to pay a professional on a full or part-time basis. 

2. Availability for Skills 

The benefit of working with a white-label SEO service is that you may access seasoned SEO experts who are knowledgeable about the most recent tactics and strategies.

By collaborating with a white-label agency, you may obtain specialised SEO services without having to spend money on ongoing personnel training and development.

3. Focusing on Other Business Objectives

While SEO professionals work on your site and content, you can focus on other business objectives you have. With that, you can have a satisfactory SEO performance together with excellent results in other fields. 

4. Cost-Effective

As mentioned before, working with a white-label SEO service can save you more money since you do not have to hire and train an in-house SEO team, including their tools which may cost high. 

Because of their cost-effectiveness, businesses can retain strong profit margins while providing their customers competitive pricing.

5. Efficiency of Time 

Maintaining SEO might take a lot of time, work, and attention. Regarding this, businesses can more effectively devote their time and resources to customer interactions and business expansion by employing white-label SEO services.

How Do White-Label SEO Agencies Work?

This type of SEO agency will provide you with various optimisation services for increasing the site’s performance in search engines. Below are things white-label SEO agencies do:

1. In-Depth Keyword Research

Keyword research has become fundamental to most SEO best practices, especially content production. A white-label agency must be able to personalise keyword research for each client based on their objectives and segmentation. 

For example, the SEO team can target the “Laksa Singapore” keyword for a client operating in food and beverage based on their segmentation. With that, they can reach the pertinent audience. 

2. SEO-Friendly Content Producing

After gaining keywords, the production freelancers will take over the content-making. The team can produce various content, such as blog posts, infographics, videos, social media content, landing pages, and many more. 

This content has been optimised so that it can increase traffic and engagement. As a result, the reputation, trust, and authority are boosted. 

3. On-Page Optimisation

Not only content producing, the outsourced SEO team is pro in other technical practices like on-page optimisation. 

On-page SEO includes maximising inside elements, such as title tags, meta descriptions, heading structures, URLs, and many more. 

4. Off-Page Optimisation

In addition to on-page, SEO teams must be able to perform off-page optimisation that includes white-label local SEO to reach regional audiences, link building, public relations, and social media marketing. 

They can target keywords like “where to eat in Singapore” for restaurants targeting tourists coming to Singapore or locals searching for a place to eat.  

5. SEO Reporting

One of the most necessary things the SEO team should carry out is SEO reporting. They should demonstrate the effect of the SEO tactics through easily readable reports that include practical insights and growth advice. 

Things You Should Consider Before Working with a White-Label SEO Company

Now that you already understand the ins and outs of white-label service, you might plan to work with one. Yet, before partnering, there are some considerations you should take as follows:

1. Ranking on Search Results

Since you will work on improving your site’s ranking, it must be showcased on the agency’s website. The website should be well-optimized and reveal their expertise. 

You can see the fast load time, ease of navigation, and clarity of content as signs of an optimised website, and those are what you probably get for your business.

2. Reviews

Reviews and testimonials are important for you in choosing your while-label service because you can see its reputation and credibility. 

Reputable reviews and endorsements from contented customers show that the business is reliable. If you do not find the reviews on their official website, you can look for them on third-party platforms or their official social media. 

You can also ask the clients directly about how they feel about the service and the results they got after working with the service provider. 

3. SEO Case Studies

Not only reviews, but you must also investigate SEO case studies to see how the teams work on several obstacles and what results they achieve.

Since each client may have a different niche, every case study outlines the problem, the fix, and the result. 

This kind of real-world illustration helps you see how a provider can help you. They also support any statements made regarding the calibre of the services.

4. White-Hat SEO Implementation

Ethical working in SEO-related fields is important, one of them is implementing white-hat SEO. White-hat SEO is best practice adhering to the search engine’s policy, meaning that the agency employing this will not do manipulative or malicious activities to enhance the performance. 

5. Transparent Communication

A great agency must be able to communicate with clients clearly and address problems properly. During business hours, a provider should, at the very least, be reachable via phone and email. 

6. Scalable Pricing

When it comes to pricing, every provider has its ranges depending on the services offered. Yet, despite being various, a provider must have a predictable pricing model, such as a monthly rate, hourly rate, project-based rate, or custom rate. With that, businesses can match the budget to the package and needs. 

Conclusion

Those are a complete explanation about white-label SEO you can learn and pay attention to before choosing one for your company. 

Make sure to partner with a trusted white-label SEO service provider to get satisfactory results of performance. In this case, cmlabs can be your option. 

Being one of the top white-label SEO companies with various clients, we have a lot of experience enhancing website performance via site audits, content optimisation, and keyword research. Schedule a meeting now and tell us your SEO needs for free!