8 SEO Copywriting Best Practices to Make Website Rank Higher

Just like a building that needs a solid foundation, the success of SEO strategies depends on great copywriting. Copywriting is not just about writing content, it is also about making it meaningful and relevant. For this reason, you should know about SEO copywriting best practices.

SEO copywriting involves an optimisation guide to create SEO-friendly content with the main goal of getting high rankings on search engines.

Let's get to grips with SEO copywriting and get the best practices by reading the article below until the end!

What Is SEO Copywriting?

SEO Copywriting is an important process that combines two different aspects, SEO and copywriting techniques for optimising content writing both for human and search engine algorithms. 

Like any other SEO strategy, SEO copywriting also has the main objective of engaging the target audience and increasing website ranking. 

A lot of people think of copywriting as just writing a few words or creating content on a page, but it's more than that. Copywriting is about creating business value and communicating with your audience in a way that creates value for them too. 

Good copywriting means creating content that's user-friendly, easy to understand, and follows SEO-friendly guidelines. It's a waste of time if you have excellent content but no one's reading it. This is where SEO copywriting comes in to help you get more traffic and good visibility.

Benefits of SEO Copywriting

After knowing what SEO copywriting means, you may want to know what benefits you will get if implementing well-performed SEO copywriting. Here are some advantages you can feel if your website copy is good enough.

• Increased website's search engine ranking.
• Improved user experience.
• Higher conversion rate.
• Stronger brand authority.
• Increased website’s organic traffic.
• Decrease in bounce rate.

SEO Copywriting Best Practices

Excellent copywriting should consist of the value of your business, be relevant to what users are looking for, and be easy to understand by your readers or search engines. For more detail, here are explanations about 8 SEO copywriting best practices you should know:

1. Find the Best Keywords

The first thing you need to do is find copywriting keywords that are relevant to your business niche. There are tools that can you use to help search for keywords, like Google Keyword Planner. 

Remember! Find the best keyword that has a high search volume with less competition or long-tail and specific keywords for better SEO performance. In addition, don't forget to include your local location in your keyword to increase your local visibility.

For example, if you are running a business in Buona Vista that focuses on providing learning courses for kindergarten students, then you can use these keywords:

• “Best kindergarten in Buona Vista”
• “Early childhood learning in Buona Vista”
• “Buona Vista preschool program”

2. Cover any Frequent Ask Questions (FAQ)

The next step in SEO copywriting best practices is to search for frequent ask question (FAQ). By understanding what exactly your target audience needs, you can make your content more relevant. This step is especially important as search engines will prioritize every content that can provide helpful information. 

You can find questions that your target audience may ask through the Google People Also Ask (PAA) suggestions or other platforms like Quora, AlsoAsked, and AnswerThePublic.

3. Understand Your Target Search Intent

The next step in SEO copywriting tips is to understand the audience’s search intent. Having an understanding of user intent can help you create content that is relevant to what the user looking for. User intent can be categorized into four aspects, such as:

• Informational: Users usually search when they want to get information or learn about a topic.
• Navigational: Besides searching for information, your audience may also search when they want to find the location of a business or a specific website.
• Commercial: Before making a purchase, users usually search for comparison products or services.
• Transactional: In this search intent, a user is ready to make a purchase or do other action.

4. Do Competitor Analysis

Competitor analysis can be used to analyse the copywriting strategies used by competitors in the same business niche. 

Competitor analysis will give you insights and gaps where you can maximise your SEO copywriting strategy. You can start by evaluating their keyword usage, content structure, topic choices, and on-page SEO elements. 

This analysis will also help you review the high-performing content that is also applicable for your business.

5. Establish Proof and Credibility

Google introduced E-E-A-T (Experience, Expertise, Authoritativeness, and Trustworthiness) as a quality guideline for evaluating the quality and reliability of the content. This E-E-A-T guide is the key guide to copywriting for beginners. 

So, if you are a small business building your website and content credibility, you should apply these guidelines appropriately.

Not only for small businesses, this E-E-A-T content can also help large companies to increase the credibility that has been built over the years. By creating E-E-A-T-based copywriting, a business can build a strong reputation and maintain a competitive search ranking. 

6. Optimise Content Structure

Optimised content means providing content that is well-structured, easy to read, and understand. By optimising your content structure, you will increase user experience and help search engines better understand your website or landing page and show it on relevant topics.

Users usually skim your content header before reading more detailed information. Thus, your header should briefly describe the content, include relevant keywords, and be presented in a unique way.

You can begin to optimise your content structure by breaking your content into a small section using a header tag. Additionally, you can also use bullet points and numbered lists to highlight tips or to make clear directions for instruction.

7. Use Visual Element

The next strategy is using visual elements in your SEO copywriting strategy. Visual elements will help your audiences understand your copywriting message, make it more interesting to read, and also improve your website user experience.

You can use visuals like images, illustrations, infographics, charts, or short videos. Make sure the visual elements used have high quality, a consistent theme, and match your brand identity.

If you face some challenges in creating visual elements to complement your copywriting, you can use SEO copywriting services that also provide visual elements.

8. Include Call-to-Action (CTA)

The main goal of copywriting for SEO is to trigger your audience to make conversion actions (e.g., buying or subscribing). 

Your audience must have a goal to achieve when visiting your web page. In this case, CTA can guide them to take action or redirect them to a page with more detailed information regarding what they are looking for.

With a great CTA in your copywriting, you can increase page views, reduce bounce rates, and accordingly increase conversions. Therefore, make sure you include CTAs in several parts of the content according to their relevance.

Conclusion

SEO copywriting is an optimisation process that will help you focus more on the application of SEO principles to your copywriting. Excellent copywriting that appeals to both search engines and readers will not only give you better visibility, but also build a stronger connection with your audience.

However, the implementation of SEO in copywriting sometimes requires a lot of patience and time. So, there is nothing wrong with leaving it to a professional who has experience in this field. If you want to optimise your SEO copywriting strategy, then it’s time for you to try Website Copywriting Services by cmlabs.