Is Organic Marketing Strategy Better Than Paid Marketing?

Organic marketing is a marketing approach that focuses on growing organically through sustainable strategies and efforts.

The result of this approach will be long-term relationships with strong audiences.

This strategy is often used by various companies to maintain their digital presence.

A good digital presence can drive traffic and increase engagement rates quickly.

Then, how do you implement this organic marketing strategy?

In this article, we will discuss the way to promote a business organically, from understanding its concept to how to apply it.

What is Organic Marketing?

Organic marketing is a promotional approach that focuses on natural and sustainable growth.

It seeks to build brand awareness, increase visibility, and engage audiences in a way that doesn't rely on paid advertising.

This marketing approach involves inexpensive tactics and is oriented towards long-term gains.

This strategy will be suitable for use in the brand awareness phase. The scope includes SEO-friendly content on various online platforms, including social media.

This marketing strategy will work when the content is seen and recognized by users. The content is used to help meet the needs of different users. That way, they will recognize and understand the products being offered.

Users will make purchases if the product is interesting and useful to them.

Advantages of Organic Marketing

Organic marketing has some points that cannot be gained with paid marketing. Here are some of the advantages:

1. Trust and Authority

Using informative and relevant content can build trust, reputation, and authority in the eyes of your audience.

That way, audience trust can be built, which can affect potential purchases and customer loyalty in the long term.

2. Low Cost

This marketing strategy only costs a little, even though the effort and time involved are quite large. This approach will be suitable for new companies that have limited marketing costs.

3. Sustainable Growth

This organic strategy can build a strong online presence and an organically relevant audience. This is very important to create a solid foundation for long-term business growth.

4. Strong Brand Awareness

Marketing activities that are done organically can build strong brand awareness. This is because the strategy focuses on creating high-quality content.

The content must have value and be relevant to search queries. This can create a stronger relationship between the brand and the audience.

5. Long Term Impact

Organic methods can have a long-term impact on businesses. This is because the marketing tactic needs to be done consistently and gradually in the long term.

The result of this approach is high-quality content. With high-quality content, websites can gain increased traffic and a strong online presence.

Paid vs Organic Marketing

Organic marketing and paid marketing are two types of marketing approaches. Both have their advantages and disadvantages. The choice of approach can take into account the objective and the condition of the company itself.

Organic marketing is an approach that aims to build brand awareness, reputation, recognition, and long-term relationships with audiences without requiring a lot of investment. Usually, this approach is focused on generating traffic.

This approach does require more time and effort. However, it can bring in an audience naturally and get positive feedback.

On the other hand, paid marketing can provide immediate results. It makes it possible to target relevant prospects in a short period of time and increase revenue.

This type of marketing comes in the form of ads on search pages, sponsored posts, ads on social media, and display ads. This strategy is ideal for reaching new audiences.

Typically, paid marketing focuses on selling. Measures of paid marketing success can be seen in ROAS (return on ad spend), achieving the highest conversion ratios, driving impressions, and so on.

How to Implement Organic Marketing

Organic marketing often refers to a long-term marketing approach. Therefore, it requires the right strategy and implementation to achieve optimal results.

Here are the ways to promote your business organically:

1. Analyzing Current Traffic

Analyzing traffic is used to understand the behavior and profile of the existing audience. The first step in the analysis is to identify the sources of the highest traffic.

This traffic can serve as a benchmark for the ideal audience who will discover and use a business's products or services.

This is because the organic strategy can only work if you have a good understanding of your audience.

2. Creating Value-Driven Content

It is important to understand the needs and challenges of your audience in order to build a relationship with them.

Therefore, the organic strategy should provide information related to the aspirations of the audience in the form of content. Value-driven content can be the answer to these challenges.

3. Designing Mobile-Friendly Content

Currently, most users consume content through mobile devices. Users tend to look for alternatives if there is content that can only be accessed through desktop. Therefore, having mobile-friendly content is essential.

Mobile-friendly content should consider several aspects, such as interactive and responsive content design, good loading speed, larger buttons, automatic form filling, compressed images, the ability to check-out and check-in as a guest, and location detection system.

4. Utilizing Social Media

Social media is not just a digital platform, but it can also serve as a business channel to increase conversions and audience engagement.

Therefore, social media should provide content that can attract the audience to leave comments, share content, and answer questions.

5. Optimizing Content

This marketing approach can be done by creating SEO-friendly content to rank higher on SERPs (Search Engine Result Pages).

The content should utilize relevant keywords and optimize metadata to ensure optimal performance.

6. Evaluating Strategies

Audience interests can change rapidly. Therefore, the key to an effective organic strategy is to regularly evaluate the strategies employed.

Evaluation can cover various aspects, including SEO, content, and achievement of key performance indicators (KPIs).

That's the guideline of organic marketing strategy, covering its definition, advantages, a comparison with paid marketing, and how to implement it.

Marketing a business organically requires consistent and gradual efforts through content creation. The produced content should also be of high quality and informative for the audience.

If you're facing difficulties in creating content, you can utilize the SEO Article Writer services by cmlabs. They can deliver informative and SEO-friendly content to support your marketing strategy.

The content produced by cmlabs undergoes through keyword research while considering search intent. This ensures that users can easily understand the information presented.