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Last updated: Jun 15, 2022
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Competition in digital marketing is currently getting tighter proved by the number of businesses that are starting to shift the way they market their products or services. Therefore, SEO becomes a tactic for reaching the target audience.
SEO, however, is not a static tactic that does not change. The rules of SEO follow the development of search engines from time to time. This is what makes you have to stay updated on the latest SEO trends. To achieve high rankings and maintain you need to understand all the following SEO trends in 2022.
What is SEO?
SEO is a website optimization tactic that changes following the trends and search engine algorithm updates. SEO is also known as a strategy to improve the quality of a website so that it can get better rankings and traffic on search engines.
In digital marketing, SEO is widely used to help individuals and companies improve their brand reputations. In this way, the brand can win the users’ trust and encourage them to convert. Learn the definition, techniques, and how SEO works in our SEO guidelines.
Latest SEO Trends 2022
As search engine algorithms evolve, SEO best practices are constantly changing. The development of an SEO strategy is then known as SEO trends. In this guide, you will see the 9 latest SEO trends in 2022 that are useful for optimizing site performance on search engines:
One of the latest SEO trends in 2022 is to understand the search intent or the purpose of the user's search. By understanding the search intent, you can better understand what keywords and types of content that has the potential to attract customers.
Moreover, search intent and Internet user behavior are changing all the time. Google will also re-evaluate which content is most relevant to a user's queries. To master SEO, your site must be the best at providing users with appropriate and useful information.
Core Web Vitals
By 2021, core web vitals become one of Google's ranking factors. Core web vitals consists of three user experience metrics that are very important for websites, namely First Input Delay (FID), Largest Contentful Paint (LCP), and Cumulative Layout Shift (CLS).
As is well known, Google encourages web owners to provide a good page experience for its users. Optimizing core web vitals can help you improve the quality of the user experience and make them convenient diving into your website. This is why core web vitals is included in the latest SEO trends 2022.
Keep in mind that core web vitals are only one of many factors that determine page rank in the SERPs. Google will still rank web pages that contain high-quality content and links even if the website does not meet the core web vitals standards. However, optimizing it will make the website perform better.
Google will prioritize good quality and relevant content to appear in the top search results. This makes content quality included in the list of the latest SEO trends in 2022.
To make your content rank high on Google, you need to understand the interests of your target audience and prioritize their relevance to your business goals. In addition, selecting keywords that are relevant to your target audience's business and search queries will also improve the quality of your content.
Web owners and content writers also need to create factual and useful content. Because a trusted and high-quality website will be preferred by internet users and search engines. More than that, websites that are known as experts will get high authority and have the potential to win the competition in search engines.
Another latest SEO trend in 2022 is user experience, which is one of the important factors in determining Google rankings. Websites with poor user experience will be considered unqualified sites. This can result in ranking degradation.
That's why it's important to provide a good user experience. User experience on a web page is determined from several metrics such as core web vitals, mobile usability, and site security. To get a good ranking in Google's eyes, you need to optimize all three metrics.
IndexNow is an open-source protocol from the collaboration of Microsoft Bing and Yandex that is useful for speeding up the indexing process. Without IndexNow, search engines can take days or more to notice changes to the content on a web page, so with IndexNow search engines can immediately notice the updates to a URL.
The IndexNow API allows websites to notify search engines when new content is created, changed, or removed. That way, search engines can quickly crawl and index the updates that occur on the website. Follow this SEO trend by adding IndexNow to your website.
One of the latest SEO trends in 2022 is optimizing content for visual search. Visual search helps users find products, local business reviews, directions, recipes, and more. Optimizing content for visual search will make your website perform better on Google Lens and Google Images.
Compared to the previous years, more and more users are now doing visual browsing. The way visual search works is quite easy, users only need to open Google Lens on their mobile device and take a picture of the image they want to search for, in a short time Google will provide search results that are relevant to the image.
Apart from that, you can also perform visual searches via Google Images. Just upload the image you want to search via Google Images and you'll see more relevant search results.
Natural Language Processing & Machine Learning
Besides visual search, voice search is also one of the latest SEO trends in 2022. With voice search, internet users no longer need to type text. Just press the “record” button and the search engine will show the search results. This is an example of implementing machine learning in search engines.
Natural language processing (NLP) is a machine learning technique to process text or language (sound) naturally. Google uses NLP to understand user-submitted instructions and provide information or answers that are relevant to those instructions.
In order to optimize the content in web pages, you need to make sure that the content has a high readability score and is easy for NLP to evaluate. That way, your content can appear in voice search results.
In 2022, Google will focus more on content localization. Proved by the number of websites targeting certain countries outperforming other websites that were originally at the top of the SERP but targeted globally. This makes local SEO optimization also one of the latest 2022 SEO trends.
You need to show local relevance in your content. SEO localization can be done by adding location or place keywords such as 'Malang', 'Surabaya', 'nearby', and others so that Google will display a more localized SERP.
Expertise, Authoritativeness, and Trustworthiness (E-A-T) are one of the latest SEO trends in 2022 that you can use to improve the quality of your website. Google's latest website quality assessment guidelines focus heavily on EAT. Even Google mentions that they will give high rankings on trusted websites.
Here is a list of things you can do to improve your E-A-T:
- Be the expert - every content produced must be well written, factual, and accurate by expert writers in their fields to ensure the validity of the information in the content.
- Get quality backlinks - in addition to serving high-quality content, websites that are referred to by many other trusted websites will get a high authority ranking on search engines.
If you want your content to rank high in search results, then it must be written by an expert who understands the niche. That way, the content will win the trust of readers and search engines.
That's a complete explanation of the latest SEO trends in 2022. Practically, SEO continues to change as search engine algorithms develop. Therefore, we have summarized the 9 latest SEO trends in2022 above to help you dominate the competition on search engines.
Note: We have attached some of the most common questions asked by users below, along with their answers. To use the cmlabs Keyword Ranking Tracker application, you don't need to request for a quote from marketing. Please click login to the application.
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