What is SEO? and Where can you start learning SEO? Learn more about SEO, definition, deciding the right keyword, planning and content building steps, website optimization, and making decisions based on data analysis in this page.
With this page, cmlabs hopes to be part of your learning process about this Marketing Channel with the lowest acquisition cost that is SEO (Search Engine Optimization).
This online explanation about SEO is designed to make it easy to understand the main aspects in SEO Marketing.
This optimization is really COMPLEX, having a lot of METRICS, and always changing. Through a long dedication in SEO field, cmlabs’ specialists will share the processes that we have been through to come up with a good understanding.
Important notethis content may be suitable for beginner and mid level. If you are an advanced expert in SEO, we hope to discuss with each other in the comments section given.
SEO stands for Search Engine Optimization, or in Bahasa is Optimiasi Mesin Telusur. The search engines are Google, Bing, Yahoo, Yandex, Baidu, etc.
In a simple definition, SEO’s job is a practice of increasing the quality and quantity of a web traffic.
Like the words “search engine”, the medium used to increase quality and quantity is target users who use search engines. SEO is therefore popular with organic marketing or organic search.
In Indonesia, we are familiar with Google search engine. Beside Google, there are also Bing from Microsoft, Yahoo that is one of the oldest search engines and still used, Yandex that is popular in Russia, or Baidu that is popular in China, and many more.
After knowing the SEO definition, let’s go back to observe SEO from the wider perspective, Marketing Channel.
Introduction of Marketing Channel
Introduction: since it is public content, every people regardless of their age, background knowledge, and other related things can read this. Thus, we consider to provide a relevant introduction for all of the readers.
Please take note that the term Marketing Channel might be different, especially for nowadays generation and the previous ones. Let’s call it the online and offline generation. Marketing Channel for the offline type is usually referred to Distribution Channel. Under this understanding, we want to emphasize that they are different. Marketing Channel we discuss here refers to the online type, such as social media, website, search engines, etc.
- Social Media Marketing
- Search Engine Marketing
- Forum Online
- Online Publisher
- Social Media
- Search Engine
- Forum Online
Marketing Channel still needs to be divided into Organic Channel and Paid Channel, and you need to have clear understanding on those two first.
See Google’s search engine results’ illustration below!
An important topic at this point is Demand. Demand in SEO is related to accumulated numbers of groups of keywords. For example, if you want to buy a phone, you “may” start to browse using these lists of keywords:
For example, when you are going to buy a cellphone, then you are more likely to start browsing with the following keywords:
Case 1, you do not know which product to buy
Stage 1, “iphone with price around 10 million”
Stage 2, “iphone 7 vs iphone 7 plus”
Stage 3, “buy iphone 7 plus”
Case 2, you have decided which product to buy
Stage 1, “buy iphone 11”
Stage 2 (option 1), “iphone 11 deals april 2020”
Stage 2 (option 2), “iphone 11 to***edia”
Stage 2 (option 3), “iphone 11 sh***e”
With the example above, you will notice that Users Journey can be varied. We only give a small example in general level.
As an owner of a brand or product, you now realize that you need a website that captures your prospective customers’ needs. Therefore, you can now start to create a website and start optimizing search engines or SEO Google.
We assume you already have a website. The first step is that you only need optimization at the beginning, and learn more about keywords. We also provide Kamus SEO and Online SEO Guide
SEO keyword is a keyword used by users to find some particular answers. If associated with brand and product, the answer expected is a product needed by your customers.
1. Understand the question of your prospective customers,
2. Find out the problems they have regarding your products,
3. Create a website/blog article to capture the questions,
4. Run optimization if your content has not yet appeared on Google page,
5. Monitor users’ activity using available tools (ex. Google Analytics),
6. Get more insight on tracking tools pinned on your website,
7. Repeat step 4-6 until your website appears on Google.
The second step is to master how to build contents. There are various types of content that can be used. However, it is important to choose the right content type for your online business and product sales’ target.
So how to make a quality content? You can learn further about important steps in content writing on cmlabs blog.
Then the third step is to find a distribution channel. There are some Distribution Channels that need to know that are websites, social media, e-commerce sites, online publishers, and other channels that give a lot of navigation to the website.
In our study case, that is for SEO, let’s focus on building content and distribute the content into the website, so that the contents can be discovered by search engine Google, Bing, and Yahoo.
About SEO Consultant
Eventually, a brand or a company needs its own team to optimize search engines so you can focus on your business’ development.
We cooperate with agencies to support the need of their client’s content and copywriting.
Writing description of products/brands, webpage, and the category page using the SEO approach.
Developing ideas, creating content in the enterprise-scale to effectively attract consumers.
Supporting the digital publisher and content marketing targetted to the right readers.
We understand if you want to have your own team, but SEO experts today, especially in Indonesia, are not so many yet. You will need a long period of time when having a small team of only 2-3 people, even if they are still in entry-level. Your company will also need more time for education.
Even more, you need a salary system and a new group on marketing division. This will be a longer and more complicated process. At this point, you need help from a professional SEO consultant.
On the enterprise level, we are part of the few companies that specialize in SEO consultants and quality content service in Indonesia. You can check on SEO service deals available on cmlabs. To communicate directly, please email us on firstname.lastname@example.org or through live chat that we pin on this page.