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How Effective is Google Domains? Learn the Facts Here

Last updated: Jun 07, 2023

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Making a website definitely requires a domain. One of the domain registration services that you can use is Google Domains.

With this Google service, you can create a completely new website to start promoting your business online.

So, what does Google Domains offer? To find out more, let's look at the guide containing the information below.

What is Google Domains?

what is google domains
Figure 1: Overview of Using Google Domains for Websites

Google Domains is a domain registration service provided by Google. This service allows users to register and manage domain names such as.COM,.BIZ, or.XYZ for their website. However, this service only provides domains and is separate from hosting.

Google Domains Features

Each domain provided by Google provides various features to make it easier for users to manage website domains. The following are the features you get when you buy a domain: 

1. Fast, Secure and Reliable Infrastructure

DNS (domain name system) is a system whose job is to store and secure all information about domain data in a network.

The existence of DNS can facilitate the transfer of data on one server, thereby increasing user mobility.

All websites integrated with Google Domains will use the same DNS as Google. That way, users can quickly and reliably connect to their website.

2. Email Forwarding

Email forwarding is a service for sending email messages from one email address to another. Google provides email forwarding for 100 emails to be forwarded to a list of existing email accounts.

3. Custom Subdomain

Custom subdomains can be used to create unique pages on a website. This feature uses resource data to match domains with subdomains.

Usually, subdomains are used to help with website navigation and make it more structured. That way, the user's journey through the website will be better.

4. Simple Domain Management

Google made domain management simple to make it easier for users to manage their domains.

Through simple domain management, users can add and manage resource data, use Google Synthetic Records, add and manage nameservers, configure TTL, and perform domain locking.

5. Privacy Security

Google will bear all costs for keeping the information confidential and secure. Information including your name, address, and other contact information will be kept per Google’s policy.

Google understands that the security of each user's privacy is very valuable. Therefore, Google provides protection features for each domain free of charge.

When you register a domain, Google will submit your contact information to the publicly searchable WHOIS Directory.

To keep information secure, turn on the privacy security option, and your data will be protected instantly.

How Does Google Domains Work?

Now that you know what Google Domains is, you need to learn how it works. The way it works involves several processes. Here is an overview of how it works: 

  1. Domain search and registration: Users can perform a search for the domain name they want. If the domain is available, the user can carry out the registration process. They will be asked to provide some information, such as the domain owner's name, contact information, and privacy settings.
  2. Verification and payment: When you have made a payment, Google will carry out the verification process. The verification process involves some of the information requested by Google in the previous step. Users must ensure that all the information they provide is valid and complete.
  3. Domain management: If you have verified and paid, Google will provide a domain manager panel. Through the panel, users can manage their domain, including changing DNS settings, adding or removing subdomains, configuring email flows, enabling SSL, and managing URL redirects.
  4. Domain renewal: Domains must be renewed regularly to remain active. Users can renew their domain by paying a renewal fee according to the desired period.
  5. Customer support: Google provides customer support via email and phone. Users can contact the customer support team for assistance if they encounter problems or have questions regarding domain management.

Downsides and Upsides of Google Domains

Every product has its own strengths and weaknesses, and Google Domains is no exception. Here are the downsides and upsides of this domain service:

The Downsides

  1. Expensive price: Domains provided by Google are quite expensive. For example, a.com domain has a price of IDR 167 thousand.
  2. Limited domain extension options: Domain extensions can be used and adapted for different purposes, such as business, professional, or personal needs. Unfortunately, Google only provides a limited selection of 100+ extensions.
  3. No hosting service: Creating a new website requires a domain and hosting. However, Google only provides domains, so website users need to look for hosting services separately.

The Upsides

  1. Easy-to-use interface: The existence of an interface is closely related to the ease of managing the domain. An easy-to-use interface makes it easier for users to manage their domains.
  2. Provides Google Cloud DNS: Google Cloud DNS has several advantages over other DNS servers, such as faster website loading, tight security, and so on. This condition is very important for improving the user experience.
  3. Free Privacy Protection: Privacy protection is provided by Google to provide security on the user's domain. This feature can verify the owner of the website, thereby reducing the occurrence of spam.
  4. Integration with various Google services: Google also has other services, such as Google Search Console, Cloud Run, and various other services. Google Domains is already integrated with these services without the need for re-verification.
  5. Business email options: A business email is an email address that belongs to a company, organization, or agency. Business emails are marked with the company, organization, or agency domain name after the "@" sign. This email is very important to present a professional image and increase brand awareness and customer trust.

How Can You Buy a Google Domain?

Users can create and manage domains according to their needs. Here are the steps to buying a Google domain:

1. Create a Plan for Your Domain

Before buying a domain, you need to have a clear purpose for using it. You need to consider the activities carried out on the website, the email address used, and the interests of the user.

2. Purchase a Domain Name

After purchasing a domain name, there is an annual renewal fee to maintain the name. You can renew the domain by paying the renewal fee according to the desired period.

3. Build a Website

Google has partnered with hosting services that can help you create a website. This can make it easier if you want to build a website from scratch.

In addition, you can also use websites that are already in use. There are two ways to use a domain with an existing website, namely by using domain forwarding to divert traffic to the website and by integrating with a new domain URL.

4. Set Up Email

There are three ways to create an email address using your domain name. This can be done by using email forwarding, implementing Google Workspace, and using website hosting services.

5. Promote a Business Website

After carrying out the previous steps, your website is ready to use. Then, you can promote your business website.

Through strategic promotions, you will be able to increase traffic, attract target audiences, and expand your business's reach online.

That's all the discussion about Google Domains: features, disadvantages, advantages, how it works, and buying a domain to boost the performance of your business website.

In order to increase business visibility, you can use SEO services from cmlabs. With the help of our SEO specialists, your website can be comprehensively monitored.

Website optimization needs will be met from all sides, be it technical, content production, or mentions in well-known media to support your business's credibility on the SERP.

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