What Can You Change With Edge SEO? Learn Its Benefit

When implementing an SEO strategy for your website, many techniques can be used to get the best results.

Website optimization is required to support marketing strategies from both a technical and non-technical standpoint.

One strategy that can be implemented is edge SEO.

This tactic is still related to edge computing, with results that can streamline your and your team's performance.

The following guide will explain what edge SEO is, its benefits, and what things can be changed using this technique.

Without further ado, let's see the discussion below!

What is Edge SEO?

Edge SEO is a technical SEO tactic that allows you to make site updates quickly and without the help of a developer.

This technique uses edge computing technology to release updates without directly interacting with the site's infrastructure.

With this SEO strategy, you can reduce your dependence on developers.

Since you can make site updates faster, you can also start seeing SEO results faster.

In general, this SEO technique is perfect for:

• Team with limited developers
• Sites with CMS that are difficult to use
• Sites that use edge computing
• Sites that make temporary page changes, such as seasonal promotions

For most people, this SEO technique offers no real value other than new tools or new things to test. However, for some SEO practitioners, this technique has the potential to revolutionize their SEO strategy. 

What is Edge Computing?

In simple terms, edge computing is a data processing method that is often used to reduce the waiting time between requests made and fulfilled by servers.

This applies to websites, smart devices, online games, and others.

Users make requests by interacting with your site in a number of ways, and there is a delay in the request while your server fulfills it.

This delay is not very significant and does not affect the user experience at all.

Sites using edge computing will store their infrastructure in the cloud, in data centers that may be hundreds of miles away.

By storing cached data and processing it at the nearest node, latency is reduced and page speed is increased. These nodes are the "edges," which are referred to in terms of edge computing.

Latency itself can be caused by heavy traffic loads and overwhelmed servers.

As such, edge computing configurations can vary depending on your needs and the problems you want to solve.

How It Relates to Edge Computing

In simple terms, edge SEO works in a similar way to edge computing, where page updates are done at closer nodes and not in the data center.

Many of the practitioners use serverless technology to deploy SEO updates via CDN.

A CDN can help distribute website content more quickly by storing cached versions of your site on a network of servers closer to users rather than a main data center.

If you want to use this technique, first of all, you have to use a CDN that can run this serverless tool.

You will also need to write code in the language your system uses.

For example, if you use Cloudflare Worker, it is recommended that you are familiar with TypeScript and JavaScript.

Benefits of Edge SEO

Using such a technique can have a positive impact on your website. Here are some of the benefits that you need to know:

• More agility for your site: This technique allows you to make updates more quickly while also allowing you to change your strategy more quickly if the situation changes. For example, you can make temporary page changes for seasonal promotions, fix errors on the fly, or make quick updates if page performance suffers.
• Improve work efficiency: Since this technique takes the burden off the development team, you'll be able to use every resource more efficiently. The dev team will have more bandwidth, while the SEO team also has the potential to deliver results earlier.
• Faster updates: This SEO technique empowers marketers to make page updates themselves. Therefore, you can implement SEO strategies more quickly and see results earlier.

Things to Consider When Using Edge SEO

Applying this SEO technique can be a new challenge for your team. Here are things to consider before using it:

• Cost: As with any new strategy, it's important that you consider how much the method will cost. In addition to technical costs such as paying for edge services, new tools, or a CDN, also make sure you know how much time and internal resources you need to budget.
• Communication: Just because you can make your own page updates doesn't mean you have to ban the dev team from making changes, too. Make sure you communicate with other teams well in advance of planned updates to avoid internal conflicts.
• Suitability: Based on how complex your site is, you can use various tools to update, analyze, and manage the content on your site. Do some research before adding new content to your site to avoid compatibility issues. You can involve the development team in discussing this, as they may have better insight into how to interact with the different tools.

What Can I Change with Edge SEO?

This SEO technique also allows you to change HTML responses in real-time.

Here is a list of some of the elements that can be changed:

• 301 redirects or 302 redirects
• Hreflang tag or HTTP header response
• Image compression
• Minimize CSS or JavaScript
• Add structured data
• Modify robots. txt
• Changing sitemaps
• SPA pre-rendering
• Changing meta tags
• A/B testing
• Site security, and so on

Is Edge SEO Indexed by Google?

Then, can all updates designed using this technique be indexed by Google?

The answer is yes. Google can index page updates when you use this technique, and users will notice changes to your site.

You can double-check whether your modified page is indexed properly or not by using the Mobile Friendly Test tool by cmlabs for free.

Thus, the discussion about edge SEO starts from the meaning, benefits, to what can be changed using this strategy.

Additionally, you can also use SEO services to help you inspect each development strategy for your website.

SEO services will help you define a better strategy for your website, as detailed and measured as possible.