Analysis: SEO Community Claims About Google Zero-Click

At the end of March 2021, the SEO community on Twitter was buzzing with claims that more searches on the Google search engine ended up with no clicks to websites or "zero clicks".

A day after the article's release, Google Search's public liaison @dannysullivan released an official article via the Google Blog to provide feedback to search engine practitioners regarding the claim. In short, Google mentions that the data and claims are incorrect.

SEO Community Claims About Google Zero-click

Read Google's official article regarding the zero-click claim and discussion of the SEO community via the attached link.

As an introduction, zero-click is not a negative thing for search engines and websites. But, this topic can be negative from another point of view. Please note that the keywords written in the search box do not expect answers from a website page. For example, the keyword “date of birth of [a hero]”. Then the search engine will display only the date of birth, through the search engine's rich snippet or knowledge graph feature. Of course, it has to do with user behavior that varies across the world. Obviously, if search engines like Google, Bing, and Yahoo can't limit any questions that may be asked by their users, advanced algorithms are prepared and continuously improved to answer all questions and provide the most relevant answers as quickly as possible.

Let's take a closer look at the various user questions that have the potential to increase Google's zero clicks.

For a more complete discussion of marketers and SEO practitioners, check out their comments in Figure 3 below.

Regardless of whatever reasons some SEO practitioners have devised for this claim, the interesting new thing is the quick official response from Google regarding the discussion of the SEO community.

With the scenario that might have been used, the first claims like this were deliberately launched to get Google to write an official response regarding anything on the search engine, mostly about algorithm updates. Then, the second reason may be that practitioners hope to present new information to the community, with the hope that other practitioners also understand that claim data is only an alternative. This second reason should be expected to trigger further constructive discussion.

From that issue, let's check the article and find new information for optimization activities.

Note 1, Google's contribution in providing website traffic continues to increase every year

Table 1 - First statement and analysis

Note 2, Use Google Business and put the work phone number

Table 2 - Second statement and analysis

Note 3, The latest final result from the Google experiment

Table 3 - Third statement and analysis

The interesting thing on the third note is its relation to the algorithm update last year. Some SEO practitioners in the global community expect an official explanation from the Google team:

Thing like this is not new to SEO, it's just that some say this time it became one of the most severe attacks. But we clearly understand that the algorithm will continue to be improved.

Google's official confirmation is always awaited. Then, it dissected to get new information about what their search engine team is doing with existing algorithms. The company, of course, is not trying to answer what the community needs, but the needs of users around the world, which is in line with Google's commitment and mission to provide accurate information for more people.