3 Simple Ways to Check Instagram Engagement Rate, Take Notes!

Do you know how to check the Instagram engagement rate? It is essential to note that Instagram is one of the platforms frequently used to capture the attention of the target audience.

To determine the success of each piece of content posted, you certainly need to know how to calculate and check the Instagram engagement rate correctly. If you want to see why it is important to understand this and how to do it, check out the discussion below!

What Is Engagement Rate?

In short, the engagement rate is a metric for measuring audience interaction on a platform, whether it is a website or a specific social media platform. It should be understood that the engagement rate for each platform varies because they all have different metrics for measuring the amount of interaction. 

On Instagram, you can see the engagement rate overall or per post based on the reading time of the content, the number of likes, comments, and shares, as well as the number of actions according to the CTA. 

By checking the engagement rate on Instagram and calculating it this way, you can assess user experience, monitor ad campaign activities, and even monitor competitors.

How to Check Instagram Engagement Rate

Then, how do you check the Instagram engagement rate? As explained earlier, this activity can be done overall or based on the type of content uploaded.

However, please make sure you are using a professional account to perform this ER check. The way to check the Instagram engagement rate is as follows:

1. How to Check Engagement Rate On Instagram Overall

Basically, checking the engagement rate on Instagram overall only needs to be done by exploring the features of this social media platform. Overall, the way to check the Instagram engagement rate is as follows:

• On the Profile page, click the three-line menu in the top right corner.
• Then, select Insights.
• After that, data such as reach, engagement, and total followers will be displayed.
• After finishing, click on each of those data menus to find out the quantity of each content. However, if you want to know the time range, you need to select that menu in the top left corner.

2. How to Check Engagement Rate For Instagram Feeds & Reels

On Instagram, the main contents are feeds that display photos and reels in the form of videos. If you want to know the engagement rate specifically for feeds and reels, you can follow these steps to check the Instagram engagement rate:

• On the Profile page, select one of the posts in feeds or reels that you want to see the performance of.
• After that, click the View Insight button.
• Then, scroll to the bottom to find out the number of likes, comments, shares, saves, reach, and activity.

Read also: SEO for Instagram: A Guide to Increase Business Visibility

3. How to Check Instagram Story Engagement Rate

Meanwhile, you can check the engagement rate of Instagram for stories using different metrics. Here is how to do it:

• First, check the story that has been uploaded.
• Then, click on Seen By in the lower left corner of the screen.
• Next, click on Insight.
• After that, the screen will show the number of viewers, accounts that engaged, and reach.

Formula for Calculating Instagram Engagement Rate

After understanding how to check the Instagram engagement rate, the next important step is to calculate it. As a note, when performing this calculation, you need to understand that the KPI for each business will vary because different industries will have varying engagement rates as well.

Based on various research, the average Instagram engagement rate is 1.6%. You can compare this number with competitors in the same industry or your personal engagement rate to understand the KPI target.

However, before doing that, you will need to use the method of calculating the Instagram engagement rate using formulas based on the metrics.

Here are some ways to calculate the Instagram post engagement rate that you can use as a reference:

• Reach: (Total Engagement per Post) / (Reach per Post) x (100)
• View Video: (Total Engagement on Video Post) / (Total Video Views) x (100)
• Rate Post: (Total Engagement on Post) / (Total Followers) x (100)

Tips to Improve Instagram Engagement Rate

After applying the Instagram engagement rate formula above, you can strive to improve it so that your business's social media account can grow further. Here are some ways to increase Instagram engagement:

1. Create High-Quality Content That Encourages Interaction

When creating content, ensure it is of high quality that can address the needs, problems, and interests of your target audience. Thus, the content will encourage the audience to interact.

In this regard, you can create short reel videos that can go viral quickly, carousels for gradual education, easy-to-understand visual data infographics, and BTS (behind-the-scenes) content with the hope of building trust with potential users.

Furthermore, also use captions that prompt the audience to interact. For example, ask questions or include CTAs (call-to-actions) that invite the audience to take specific actions, such as commenting, clicking a link, or tagging other accounts.

In addition to its content, ensure that all content visually reflects brand identity, from colors to editing style. This way, the brand becomes easily recognizable by the public.

2. Strategically Implementing Hashtag Use

When posting something, make sure to use the right hashtags strategically. In this case, pay attention to whether the hashtags are popular, relevant to the niche, or reflect brand identity.

To find the right combination of hashtags, you can utilize tools like Meta’s Keyword Tools.

Read also: Instagram Ranking Factors: Feed, Story, Reels, & Explore

3. Upload Content at the Best Time

It is important to know that the timing of content uploads can also affect the engagement rate. However, each audience has different habits.

Therefore, make sure to check your audience's tendencies by looking at the Insights feature on Instagram. Then, you can utilize third-party tools to schedule your content uploads automatically.

Furthermore, ensure that your content upload schedule is consistent so that Instagram's algorithm can recognize the pattern more easily.

4. Regularly Upload Stories and Reels

In addition to feeds, regularly uploading stories and reels is also important because both are favored by Instagram's algorithm and can give a high retention rate.

As a tip, you can create videos with a strong hook in the first three seconds and trendy audio. Meanwhile, stories can be used to create reminders and provide quick interactions.

5. Actively Interact With the Audience

As an admin, you must also actively interact with your audience to keep them engaged. Do this by consistently replying to comments and DMs, and using interactive features on stories, such as quizzes, question boxes, sliders, and polls.

6. Collaborate with Other Accounts

On certain occasions, you can also try to collaborate with other accounts that have a large audience. However, make sure that the accounts you collaborate with are relevant to your business to increase the chances of gaining new users or followers.

To do this, you can use the collaboration post feature, do live sessions together, or hold collaborative giveaways.

7. Hold Challenges or Giveaways

Additionally, you can occasionally hold giveaways and challenges to increase engagement rates. In this case, create simple rules that can enhance engagement, such as liking content, tagging friends, or sharing to stories.

So, now you understand how to check Instagram engagement rate as well as the calculation formula and solutions to improve it, right? 

Well, are you ready to develop a better-targeted digital marketing strategy on Instagram? Although it is often considered a trivial matter, growing a social media account, especially on Instagram, can indeed be a challenge for businesses. 

If you are still confused about the right strategy to implement according to your business character and branding, do not hesitate to ask for help from professional service providers. For this, you can trust it to cmlabs Social Media Marketing Services! 

It is important to know that cmlabs is an all-in-one digital marketing partner that provides online marketing solutions with the help of an experienced team. In this case, cmlabs will help formulate a strategic content plan for your business.

To be more comprehensive, the cmlabs team is also ready to help implement the Meta Ads plan that will promptly boost your Instagram engagement rate.

If you would like to discuss this strategy further, please contact our team immediately to explore how we can help maximize your Instagram engagement rate.

Read also: Google Business Profiles Can Display Social Media Posts