10 Ways to Increase Instagram Engagement for Your Business

Instagram is one of the social media platforms that is widely used to carry out marketing strategies. Instagram already has millions of users; in fact, almost everyone has a personal Instagram account. Therefore, Instagram is an important platform that can potentially bring in potential customers for your business.

If you have a marketing strategy that involves Instagram, then you also have to understand how to increase Instagram engagement. You can find the full explanation below.

10 Ways to Increase Instagram Engagement

In the world of digital marketing, engagement is defined as a parameter to find out how much influence an account has on its audience.

For those of you who use Instagram for business, Instagram engagement is an important thing. Here are 10 ways to increase Instagram engagement that you need to know. Check out the full explanation below.

1. Maximizing the Use of Instagram Features

The first tip for increasing Instagram engagement is to make the most of Instagram's features. As you know, this platform has many unique features such as reels, polls, question boxes, stories, and many more.

Utilizing every feature to build interaction with your audience is something that can increase your Instagram engagement. You can also combine new ideas to attract users' attention. For example, you could hold a question-and-answer game using the Q&A feature.

You can also create short-form videos, also known as "reels," to give your audience an overview of the product or service you're selling. Reels is an Instagram feature that allows you to upload videos that are around 15–90 seconds long. This is different from Instagram stories, which allow you to upload videos that are up to 60 seconds long.

Additionally, you can also take advantage of the live streaming feature and interact directly with the audience through the live stream. 

2. Have a Q&A Session with the Audience

When promoting the products or services you sell, don't hesitate to build interaction with your audience. For example, you can create content that triggers Q&A interactions with them.

Give equal opportunity to the audience. Give them space to ask questions about the product or service you're promoting. Not only through captions and comments, you can also take advantage of the Q&A feature on Instagram stories to create a question and answer session with your audience.

3. Produce High Quality Content

The average user accessing Instagram takes about 8 seconds to pay attention to something. Therefore, it is important for you to create interesting and quality content to attract the audience's attention.

Use photos with good resolution as Instagram content. The best photo resolution for Instagram is a minimum of 1080 x 1080 pixels. Apart from that, you can also create mixed content, such as reels and stories, so you don't stick to Instagram feed content. Create content that is relevant to the business niche on your Instagram.

Apart from that, you can also take advantage of seasonal moments to produce content. For example, as the new year approaches, you can create content in the form of new year's resolutions, tourist attractions to visit during the holidays, or culinary delights to eat during the new year's moment.

4. Analysis of Instagram Account Statistics

For those of you who use Instagram for business, analyzing Instagram profile statistics is quite important. By analyzing Instagram profile statistics, you can track the progress of the marketing process on Instagram.

Apart from that, from here you can also evaluate what things need to be improved in the marketing strategy being implemented on Instagram. Instagram profile statistics can provide information on a variety of parameters, such as which content receives the most impressions from the audience. 

5. Maintain Consistent Branding

Know how to increase Instagram engagement by maintaining consistent branding. This is a fairly simple action, but it can have a big impact on your marketing strategy.

Because if you are able to maintain consistent branding, this will indirectly build brand awareness for your audience. Use a fixed and consistent username and display name; don't change them easily. This can help the audience find your Instagram account more easily.

6. Use Hashtags

Maximizing the use of hashtags is one way to increase Instagram engagement that can be done easily. Basically, hashtags serve to give Instagram's algorithm an idea of the visual content uploaded.

Therefore, it is important for you to use hashtags that are relevant to the uploaded content. The more hashtags you use, the more people will be able to find your Instagram account.

You can use hashtags with high demand, but limit the use of a maximum of 20 hashtags in one post. This is so that the use of these hashtags is not considered an act of spam.

7. Follow Hot Trends on Social Media

Following hot trends on social media is a powerful way to increase Instagram engagement. The reason is that, in the current era, something is easier to get the audience's attention when it is related to a trend that is currently rife in society.

How to increase Instagram engagement here is to filter the trends and use ones that fit your niche best. As long as the trend is positive and worth following, you can follow it. For example, making video reels with a specific sound and concept, similar to the TikTok videos that many audiences make. 

8. Understand Target Audience

If you want to know how to increase Instagram engagement, you should understand your target audience. Basically, a marketing strategy won't run smoothly if you create content that doesn't suit your target audience.

For example, if you create a lot of educational content for high school students, but most of your Instagram account followers are adults with an age range of 20–24 years, this clearly proves that you cannot understand your target audience very well.

Determine the target audience first, and then after that, you can execute content production ideas related to the business niche that is being promoted through Instagram.

9. Always Reply to Audience Comments

For those of you who are just starting to run a business strategy through Instagram, always replying to audience comments is one way to increase Instagram engagement that you can try. Responding to every comment can give the impression that you are friendly and helpful to users.

In addition, replying to audience comments is one way to appreciate them. By responding to comments regularly in friendly language, you can build better interactions with your audience.

10. Upload Content Consistently

Learn how to increase Instagram engagement by uploading content consistently with a predetermined time pattern, for example, every day, every other day, and so on.

Try to find out the times when your followers are busy opening their Instagram accounts. Additionally, you can set up a content calendar to keep your content well-planned and structured. This helps you upload content in a timely and targeted manner.

Even if your previous content didn't make a good impression, never give up on being consistent in uploading quality content to maximize your marketing strategy.

Thus, the guide on how to increase Instagram engagement as one of the digital marketing methods that you use. Apart from Instagram, take advantage of digital marketing SEO methods for your business website. Use SEO services to help you develop a good, detailed, and measurable digital marketing strategy for your business.