AI for SEO: Impact, Uses, and Examples of Implementation

Did you know what AI can do for SEO? Currently, the application of AI in digital marketing is widespread and has ultimately had an impact on this field of work.

Among the advantages and disadvantages of AI, SEO practitioners can actually use it to create high-quality articles that can reach a large audience. How? In short, read the article below to find out the various benefits and steps for applying AI to SEO! 

The Impact of AI on SEO

Nowadays, AI (Artificial Intelligence) has significantly transformed SEO, creating new challenges for marketers. It is predicted that by 2026, traditional search traffic will decline by 25% due to changes in consumer behavior.

Currently, more than 20% of search keywords on Google also provide answers through AI Overviews, especially in articles with informational intent. From this data, we can conclude that AI has a negative impact on previous SEO practices.

However, AI does not always have a negative impact on SEO. This is because if AI is implemented for SEO using the right methods, you can reap its benefits. These days, various studies have been conducted to explain how to utilize AI Overview answers for websites.

Additionally, SEO practitioners can use AI to streamline their work, from optimization to content brainstorming. By embracing AI for SEO, tasks can be completed more quickly and efficiently.

The Use of AI for SEO

As explained earlier, there are various uses of AI for SEO. These uses include: 

1. Helping Maintain Content Quality

First, implementing AI for SEO ensures good content quality, especially in terms of keyword alignment, discussion, and grammar. With its data, various AI-based tools can help minimize the risk of misinformation and word usage errors.

2. Maximizing User Experience

In digital marketing, user experience (UX) is one of the most important things. In this field, a number of AI-based tools can also help ensure a more optimal and consistent website experience, which is expected to increase traffic.

3. More Optimal SEO Implementation

It cannot be denied that the implementation of various SEO strategies can indeed be more optimal because of AI tools. For example, the implementation of AI for SEO strategies, such as finding relevant and highly potential keywords in accordance with information related to the audience and current trends.

4. Time Savings

Essentially, SEO is not an easy task and carries risks. However, by utilizing AI for SEO, you can minimize the time spent on performance analysis, strategy development, competitor research, and content creation.

Read also: SEO Article Writing Experiment: AI vs Human

5. Assisting In Performance Monitoring and Evaluation

In addition, AI can assist in performance monitoring and evaluation. With AI, you can track rankings on SERPs and other important metrics. Then, the data can be used to evaluate content performance and ultimately help create an action plan.

Examples of AI Implementation for SEO

After learning about its uses, you may want to know examples of AI implementation for SEO that provide these benefits.

In fact, there are various ways to use AI for SEO. However, as a reference, you can see the following examples of AI implementation for SEO.

1. Integrating AI Overview into Your SEO Strategy

As explained earlier, AI Overview is Google's latest feature that SEO practitioners can use to optimize website performance on SERPs.

To integrate AI Overview into your SEO strategy, you can follow these simple steps:

• Site Preparation: The technical infrastructure of the site must support its integration. To do this, you must increase speed, integrate APIs and AI tools that can help collect and analyze data, monitor site security, and optimize for mobile search.
• Content Strategy: Creating quality content can facilitate integration. For example, you can use keywords naturally, create in-depth informative content, optimize content for voice search, and use images, videos, and infographics.
• A/B Testing: Test various strategies on SEO elements, from titles and descriptions to article structure, and then analyze the results for improvement.
• Regular Algorithm Updates: Because algorithms evolve rapidly, understanding the latest ones is crucial to maintaining website performance.
• Collaboration with the IT Department: Do this to implement the right AI tools and ensure smooth integration.

2. Content Brainstorming with AI

As previously explained, one of the uses of AI for SEO is to assist in content brainstorming.

In this case, AI can help determine keywords that are relevant to your business, audience needs, and the latest trends while also having a high impact.

In fact, AI can help explore search intent and identify gaps in your articles compared to competitors. Therefore, implementing AI to create articles can be maximized.

For example, AI integration in Ahrefs allows you to analyze a keyword in SERP to find out whether its search intent is informational or transactional.

Read also: The New Era of SEO: Benefits, Tools, and AI SEO Features!

3. AI for SEO Principle Implementation

The implementation of AI for SEO is also shown in on-page and technical optimization.

In on-page implementation, AI will not only use keywords appropriately according to your business and target audience, but also ensure a comfortable and structured reading experience. For this, you can use ChatGPT or Gemini.

Meanwhile, in technical SEO, AI tools can also help ensure smooth website UX. For example, you can collect website performance data in Excel and then share it with AI tools for analysis to provide insights and suggestions for improvement.

Not only that, AI can help identify performance declines and their causes and develop new SEO strategies to improve website performance in terms of on-page, off-page, and technical aspects.

4. Utilizing AI in Link Building

Above, we have explained the uses of AI for on-page and technical SEO. Meanwhile, AI can also be utilized for link building.

With tools like ChatGPT, Gemini, and Linkee, you can find the best off-page link-building strategies. For example, AI can help find relevant and popular podcasts, blogs, social media influencers, e-magazines, and online news outlets to provide quality backlinks.

Additionally, you can use InLinks to create good internal website links.

5. SEO Localization with AI

Because of AI, SEO localization can be improved by creating descriptions, analyzing data, and responding to reviews based on local searches.

For example, Semrush has an AI Google Business Profile Description Generator. With these tools, you can create relevant business descriptions on Google and increase traffic on map searches.

Additionally, Falcon AI can provide targeted and accurate SEO localization strategies with data-driven insights.  

However, while there are benefits to implementing AI for SEO, this does not mean the challenges disappear. Amid the surge in AI usage, businesses must maintain their visibility on SERPs.

To help your brand continue to dominate search results amid the challenges of AI search results, SEO Services by cmlabs are here to help you! 

For a long time, cmlabs has been helping various clients optimize their visibility on SERPs by always embracing technological updates.

Rather than against the flow, cmlabs seeks to understand the algorithms used by AI, particularly Google's AI Overview, to develop accurate SEO strategies based on data and concrete analysis.

If you are interested in further consultation on this matter, contact our marketing team for free, and let's plan a winning SEO strategy together with cmlabs!

Read also: Google AI Overview and Its Struggle to Keep Up with Human Wits