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What Is White Hat SEO? Definition and The Technique

Last updated: Sep 01, 2023

White Hat SEO
Illustration of White Hat SEO

What is White Hat SEO?

White hat SEO is an attempt to increase website ranking and organic traffic by maintaining website authority and complying with the rules set by search engines. In other words, white hat SEO is a website optimization practice that is carried out according to Google's webmaster guidelines.

Benefits of White Hat SEO

White hat SEO has a good influence on the long-term performance of your website. Although it takes time to see results, this practice can increase ranking, organic traffic, and business reputation online.

Besides providing benefits for your website, the benefits are also felt by internet users. Because they will find high-quality content and answer their information needs.

Therefore, white hat SEO is the best way to implement SEO practices. Because your website can perform well in organic search without violating the rules of search engines.

White Hat SEO vs Black Hat SEO

If white hat SEO is an optimization effort that complies with search engine regulations, then black hat SEO is an optimization effort that is carried out to manipulate search engines. In addition, there are still some differences between the two SEO.

Check out a more complete explanation of White Hat SEO vs Black Hat SEO in the following table:

ComparisonWhite Hat SEOBlack Hat SEO
Other termEthical SEO tacticsUnethical SEO tactics
Content qualityIt produces high-quality content because it is based on Google guidelines

Black hat SEO produces low-quality content and only focuses on manipulating rankings


SEO techniqueKeyword research, optimization of content quality, meeting user needs, optimizing meta tags, creating quality backlinks, and improving user experience

Keyword stuffing, cloaking, link farming, Private Blog Network (PBN), comment spam, and the practice of buying and selling low-quality backlinks


BenefitWhite hat SEO has many long terms benefits for the websiteBlack hat SEO only has short term benefits and violation indication
Compliance with Search Engine GuidelinesWhite hat SEO complies with Google guidelines to provide a better user experienceBlack hat SEO does not follow Google's guidelines so the website has the potential to be penalized

Table 1 - Table of differences between White Hat SEO and Black Hat SEO in a number of categories such as definitions, techniques, other terms, and so on.


White Hat SEO Techniques

There are several techniques included in white hat SEO, ranging from doing keyword research, serving high-quality content, and many more. The explanation of each technique is as follows:

Do Keyword Research

One of the white hat SEO techniques is keyword research, which is the process of finding the most relevant keywords for your content. This is so that your content can be displayed as a search result that is relevant to a user's search query.

Serve High-quality Content

Another technique is serving high-quality content. This will increase your chances of being displayed in search results because search engines prefer websites that have high-quality content.

Create content that complies with the Google E-A-T (Expertise, Authoritativeness, and Trustworthiness) guidelines in order to produce high-quality content. That way, the performance of the content will be better and can bring in more potential customers.

Fulfill User Search Intents

As a web owner, you must fulfill the user's search intent. Get to know the four commonly used search intents, namely, informational, commercial, navigational, and transactional.

If your business is in the culinary field, it is possible that your potential customers want to do a search to buy something, this can be categorized as commercial and transactional intent.

Meeting the user's search goals is an important thing in SEO implementation. Here are some ways you can do to satisfy users:

  • Understand what users are looking for
  • Optimization of content to be relevant to a specific keyword
  • Pay attention to the structure of the content (use H1, H2, H3 heading tags, etc.)
  • Add videos or images to make the content more interesting

Optimize Meta Tags

One of the important techniques in SEO is optimizing the meta title and meta description. This can help search engines and internet users to more easily find your content. Make meta tags in a persuasive way and use the recommended length.

Build High-quality Backlinks

Good backlinks are backlinks obtained from other websites that have high authority, a good reputation, and can be trusted. As we know, Google is very strict in assessing backlinks. Backlinks from sites with low authority can even lower Google's assessment of your website.

Improve User Experience (UX)

Finally, what needs to be considered in white SEO techniques is the user experience. Google has also made the user experience a ranking factor.

Some things you can do to improve the user experience are to increase site speed, create a mobile-friendly site, and make site navigation more accessible to users.

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