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Last updated: Aug 14, 2024
Link equity SEO is a calculation that assesses the value and authority of a website over other websites through links.
The factors influencing link equity distribution include the linking site's authority, the relevance of the link to the content, and the anchor text used.
Generally, the more high-quality backlinks you receive, the greater your link equity.
When this occurs, Google recognizes your website as a credible and authoritative source.
A website linking to another site essentially passes on some of its trust, signaling to search engines that the linked site is valuable and relevant. This can lead to a boost in search rankings for the linked website.
It's important to note that the quality of a link is crucial in determining its value. Therefore some established and reputable websites tend to pass on more link value compared to lower-quality or spammy sites.
Additionally, the relevance of the link is equally critical. This means links from sites related to the topic are considered more valuable than unrelated ones.
Search engines aim to deliver the most relevant and useful results to users, so links from related websites can help determine the linked site's relevance.
Link equity also involves anchor text, which influences the value of a link. Descriptive and relevant anchor text can boost link equity, while unrelated or spammy anchor text can diminish its value.
Link equity is important because it assesses the quality of the links a website receives and contributes to confirming its authority.
Moreover, link equity is directly tied to PageRank, a ranking factor officially recognized by Google.
So, the more link equity a page accumulates, the better its chances of achieving a higher ranking.
In essence, link equity measures the strength of a backlink. By understanding link equity, you can focus on building high-quality backlinks that boost your site's authority.
The link equity of a page depends on the following factors:
The relevance of the linked page to the destination page is crucial. The more relevant the content, the more link equity is passed along.
The authority of the site providing the link also impacts link equity. You can gauge a website's authority through its backlink profile or by checking its Domain Rating (DR).
Only pages that can be easily indexed by search engines can pass on link equity, even through followed links. Pages that aren't indexed, crawled, or are non-canonical cannot pass on link equity.
The amount of link equity a page passes on is also influenced by the number of outgoing links. The more links, the less equity each one receives.
As discussed earlier, the relevance of the anchor text to the content on the linked page is important. The more relevant the anchor text, the more link equity is passed along with the link.
There are many factors to consider when conducting link equity, including:
These are links from one page to another within the same website. Internal links contribute to link equity distribution across the site, signaling to search engines which pages are important and relevant.
To create effective internal links, use descriptive anchor text with appropriate keywords to help search engines understand the linked page's content.
This refers to how many clicks it takes to reach a page from the homepage. Pages buried deep within a site's structure tend to receive lower link equity because they're farther from the homepage and harder for search engines to access.
To optimize link equity distribution, establish a hierarchy of internal links that facilitates search engine access and crawling.
A diverse array of internal and external links pointing to a website is crucial for even link equity distribution, which in turn boosts authority.
In addition, having a varied link profile also adds value in the eyes of search engines, enhancing the site's overall credibility.
The position of a link on a webpage can affect how much link equity it passes on. Links placed higher on the page usually provide more link equity than those located lower down.
For maximum impact, place important links in prominent, easily visible spots on the page to attract the right attention and value from search engines.
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cmlabs is strive to help enterprises to step up their SEO activities. We called it end-to-end SEO through the product, tools and services (consist of SEO Consultant, SEO Content Writing, and Media Buying). Aside of that, cmlabs still have SEO tools that is designed for webmaster and writer to fulfill their needs. Here are several free access SEO Tools for you!
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(+62) 21-666-04470These strategic alliances allow us to offer our clients a wider range of SEO innovative solutions and exceptional service.
Psst! Hey there, SEO Stats and Tools SEO company! If you've ever planned of conquering the Australia market, you've come to the right place!
These strategic alliances allow us to offer our clients a wider range of SEO innovative solutions and exceptional service.
Psst! Hey there, SEO Stats and Tools SEO company! If you've ever planned of conquering the Australia market, you've come to the right place!